Wieden + Kennedy

Augmented Retail

Micro Trends

Augmented Retail

As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the tec...
Retail : Digital : Fashion
Neil Christie: Wieden + Kennedy

Viewpoints

Neil Christie: Wieden + Kennedy

How advertisers can win in the attention economy.
Advertising : Marketing : Virtual Reality
Touching bass

News

Touching bass

Global – Wieden + Kennedy has created a politically charged interactive music video for Alaskan rock band Portugal The Man.
Wieden + Kennedy : Music : The Dislocated World
The grace of God

News

The grace of God

US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
Nike : Wieden + Kennedy : The Flat Age Society
Preview: Mimicry Marketing

News

Preview: Mimicry Marketing

Global – In our latest microtrend, Mimicry Marketing, we look at how marketers are realising that when it comes to online advertising, if you can’t...
Marketing : Online Behaviour : YouTube
Production prowess: Chrysler takes people on a virtual tour

News

Production prowess: Chrysler takes people on a virtual tour

Los Angeles – Chrysler has launched a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new...
Chrysler : Virtual Browsing : Los Angeles
Going back in time: Citizen imagines the past in latest watch ad

News

Going back in time: Citizen imagines the past in latest watch ad

Tokyo – Japanese watch brand Citizen has created an advertisement featuring faux historical ads that highlight the brand’s heritage and focus on it...
Citizen : Watch : History
Polarity Paradox Retail

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture : Diets : Dystopia
Convergence Retail

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley : Wieden + Kennedy : Virgin Group
The Convergence Economy

Macro Trends

The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...
The Convergence Economy : Beth Bentley : ShopperTrak
Chasm Culture

Micro Trends

Chasm Culture

As the shackles of austerity loosen and people begin to readjust their eyes to a post-recessionary world, artists, designers and writers are trying...
The Hunger Games : Divergent : Beth Bentley
Gym Talk

Micro Trends

Gym Talk

Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...
Gym : Fittness : IBISWorld
Elle magazine aims to make feminism fashionable

Big Ideas

Elle magazine aims to make feminism fashionable

Elle magazine aims to make feminism fashionable
Advertising : Rebranding Feminism Project : November Issue
Sports and social: Women take fitness to new levels

News

Sports and social: Women take fitness to new levels

London – During our Womenomics Network Evening, held at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed Collyn...
Sport : Collyn Ahart : Active
Dodge darts over to crowdsourcing initiative

Big Ideas

Dodge darts over to crowdsourcing initiative

Dodge darts over to crowdsourcing initiative
Dodge : Portland : Wieden + Kennedy
Muscling in: Interactive ad is music to the ears

News

Muscling in: Interactive ad is music to the ears

Muscling in: Interactive ad is music to the ears
Interactive : Grooming : Vimeo
Apple flavour: Gum advert gets into its Stride

News

Apple flavour: Gum advert gets into its Stride

Apple flavour: Gum advert gets into its Stride
Stride Gum : Mintacular : Wieden + Kennedy
Life and sole: Nike app makes a game of mimicry

News

Life and sole: Nike app makes a game of mimicry

Life and sole: Nike app makes a game of mimicry
Nike : Wieden + Kennedy : Root Communications
Love interest: Heineken has a thirst for romance

News

Love interest: Heineken has a thirst for romance

Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their p...
Advertising : Mariachi : The Serenade
The best of 2011: The top three Sport & Leisure Seeds of the year

News

The best of 2011: The top three Sport & Leisure Seeds of the year

The best of 2011: The top three Sport & Leisure Seeds of the year
Iphone : Fresh Push Play : Arcade Fire
Music on tap: Sound sampler is on the button

News

Music on tap: Sound sampler is on the button

Music on tap: Sound sampler is on the button
Interactive : Live Performances : Hifana
KAISER CHIEFS

Design Directions

KAISER CHIEFS

Rock band The Kaiser Chiefs are letting fans create their own bespoke version of their new album, The Future is Medieval.In partnership with Univer...
Bespoke : Track List : Kaiser Chiefs
Cover version: Custom-made albums for a song

News

Cover version: Custom-made albums for a song

Cover version: Custom-made albums for a song
Customise : The Kaiser Chiefs : The Future Of Music
On the Dot: Nokia becomes animated for N8

News

On the Dot: Nokia becomes animated for N8

On the Dot: Nokia becomes animated for N8
Nokia : Wieden + Kennedy : Guinness World Records
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