​Generation Z : Youth Culture : Virtual Reality
31.03.2017
Behaviours : Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility were all at the heart of Voxburner’s two-day Youth Marketing Strategy summit 2017.

By Rachael Stott and Rhiannon McGregor

Youth Marketing Strategy summit 2017

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

Discover More Big Ideas
Muscle Longevity

Big Ideas

Muscle Longevity

As Longevity Lifestyles evolve, consumers are increasingly focused on building and preserving muscle health well into later life.
Technology : Health & Wellness : Design
NRF 2025 Retail’s Big Show Europe: Unified Commerce and Community Nuclears

Big Ideas

NRF 2025 Retail’s Big Show Europe: Unified Commerce and Community Nuclears

From AI-powered stores to hyperlocal partnerships, NRF 2025 Retail’s Big Show Europe revealed how data, culture and community are converging to def...
Retail : Technology : Fashion
Parasocial Relationships in 2030

Big Ideas

Parasocial Relationships in 2030

A togetherness deficit and the age of distrust have made the presumed intimacy of parasocial relationships with celebrities programmable and moneti...
Youth : Pop-culture & Media : Retail
Six Chinese Brands Redefining Global Expansion

Big Ideas

Six Chinese Brands Redefining Global Expansion

Determined to disrupt the ‘cheaply made in China’ narrative, a new wave of Chinese brands is conquering global markets by cultivating fandoms and r...
China : Retail : Pop Culture & Media
Sensorial Sustainability

Big Ideas

Sensorial Sustainability

What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...
Sustainability
Nigeria’s Rave Revolution

Big Ideas

Nigeria’s Rave Revolution

Popularised by a surge in electronic music streaming, Nigeria’s rave scene is emerging as a vibrant space for hospitality, culture and community.
Youth : Pop-culture & Media : Gen Z
MAD//Fest 2025: The Formula for Fixing Boring Brands

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...
Advertising : Marketing : Global Events
Cannes Lions 2025: Branding in the Trust Recession

Big Ideas

Cannes Lions 2025: Branding in the Trust Recession

As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.
Global Events : Branding : Pop Culture & Media
Cannes Lions 2025: The Unhinged Humour Opportunity

Big Ideas

Cannes Lions 2025: The Unhinged Humour Opportunity

Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...
Advertising : Technology : Pop Culture & Media
Viva Tech 2025: Five Sustainable Fashion Start-ups

Big Ideas

Viva Tech 2025: Five Sustainable Fashion Start-ups

From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.
Fashion : Technology : Sustainability
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN