Hypebeast has launched a new vertical targeted at kids

21 : 07 : 2017 Fashion : Luxury : Media

Global – Hypekids is dedicated to breaking the latest news in the fashion realm to young style devotees.

Hypekids Hypekids
Bape Kids spring/summer 2017 Bape Kids spring/summer 2017
Heir autumn/winter 2017 Heir autumn/winter 2017
Marcelo Burlon spring/summer 2017 Marcelo Burlon spring/summer 2017

Editorially driven news and commerce features everything from toddler-sized Yeezy boost trainers and a camouflaged Bape baby buggy to a Mercedes toy bobby car. The aim is to engage a new generation of kids as well as their style-conscious Millennial parents. Initially the new venture is presented in conjunction with Kids Foot Locker.

Hypebeast also recently created Hypebae in recognition of a growing market among female consumers for apparel inspired by skate, street and athleisure culture.

​The Big Picture

  • See how Girls Do Succeed created an an online community for girls who want to combine streetwear and athleisure
  • For more on how Generation Z are becoming obsessive and entrepreneurial with streetwear and sneaker brands, see our opinion piece
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more