Branding

Safe Hate Spaces

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Bentley Motors launches How do you Bentley? campaign for Gen B

News

Bentley Motors launches How do you Bentley? campaign for Gen B

Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.

Luxury : Mobility : Travel

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

News

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

KFC has unveiled Believe in Chicken, a campaign tapping into nostalgia and reliability, to reconnect with consumers.

Food : Drink : Branding

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...

Cannes Lions 2024 : Cannes Lions : Advertising

Allgood imagines a low-carb but high-impact pizza concept

News

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.

Food : Health & Wellness : Design

The Big Meat Up

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...

Food : Meat : Health

Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...

Environment : Climate Crisis : Advertising

Rebranding Nature

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.

Design : Sports & Leisure : Sustainability

Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.

Sport : Heritage : Fashion

News

Livity unveils vibrant brand identity for breast cancer charity

Creative agency Livity has spearheaded a brand overhaul for CoppaFeel!, the UK's breast cancer charity focused on young people.

Youth : D&I : Health

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

SXSW 2024 Debrief: A Transformative Era

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Decathlon unveils new branding and campaign

News

Decathlon unveils new branding and campaign

Decathlon, the French sports giant founded in 1976, has undergone a significant brand transformation.

Sports : Design : Wellness

Mercedes-Benz unveils branded residence development in Miami

News

Mercedes-Benz unveils branded residence development in Miami

German automotive giant Mercedes-Benz is making waves beyond the roads, announcing its foray into real estate with the development of its own ‘urba...

Home : Retail : Mobility

19 Crimes introduces throuple-themed wine for Valentine's Day

News

19 Crimes introduces throuple-themed wine for Valentine's Day

Wine brand 19 Crimes courts the Valentine's Day crowd with the release of a new bottle size tailored for unconventional love dynamics.

Branding : Food & Drink : Society

Food marketplace Gustini rebrands with nostalgically Italian identity

News

Food marketplace Gustini rebrands with nostalgically Italian identity

Global brand and digital studio Koto has brought a taste of Italy to the digital fore with the unveiling of a fresh identity and a revamped e-shop ...

Food & Drink : Design : Advertising & Branding

News

Herman Miller unveils modernist brand identity update by Order

New York design studio Order has breathed fresh life into Herman Miller’s brand identity in a nod to its mid-century modern design heritage.

Design : Branding : Rebranding

Greenpeace’s horror film-inspired campaign focuses on climate change villains

News

Greenpeace’s horror film-inspired campaign focuses on climate change villains

Staged like a spooky horror film, the latest ad campaign for Greenpeace uses humour to portray the chilling implications of three main environmenta...

Sustainability : Advertising : Branding

Metaverse ROI: Navigating Virtual Realms for Success

Viewpoints

Metaverse ROI: Navigating Virtual Realms for Success

Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...

Technology : Metaverse : Virtual

Bettr Coffee is brewing sustainability with imperfect authenticity

News

Bettr Coffee is brewing sustainability with imperfect authenticity

Bettr, a coffee brand founded in 2011, has undergone a brand transformation to effectively communicate its brand ethos.

Coffee : Branding : Food & Drink

Future Forecast 2024: Design

Micro Trends

Future Forecast 2024: Design

From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...

Design : Architecture : Branding

Web Summit Lisbon 2023: AI Futures

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...

AI : Technology : Football

Landor turns to sonic and AI-powered services with new rebranding

News

Landor turns to sonic and AI-powered services with new rebranding

Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.

Design : Sustainability : Drink

Dating app Feeld rebranding is as creative and fluid as its community

News

Dating app Feeld rebranding is as creative and fluid as its community

Sex-positive dating app Feeld has a new look. Using visual cues to represent multiple ideas of sexuality, the brand identity embodies fluidity with...

Online Dating : Wellness : Technology

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