Virtual

Metaverse ROI: Navigating Virtual Realms for Success

Viewpoints

Metaverse ROI: Navigating Virtual Realms for Success

Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...

Technology : Metaverse : Virtual

Five Future Paths for Metaverse Beauty

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.

Beauty : Wellness : Metaverse

Why retail requires long-term metaverse strategies

Viewpoints

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...

Retail : Metaverse : Virtual

Four Seasons’ phygital meetings connect global attendees

News

Four Seasons’ phygital meetings connect global attendees

International hotel chain Four Seasons is enhancing meeting and event experiences for its guests, catering for both in-person and remote attendees.

Travel : Hospitality : Hotel

Airbnb gets inclusive with neurodiverse virtual experiences

News

Airbnb gets inclusive with neurodiverse virtual experiences

Online travel platform Airbnb is expanding its virtual experiences to cater for the needs of neurodiverse guests.

Virtual : Travel : Hospitality

A socially-distant dating kit to enhance virtual connections

News

A socially-distant dating kit to enhance virtual connections

Digital dating app Hinge has launched a virtual date night kit to elevate inter-Covid courtship.

Dating : App : Virtual

Alternet Economies

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...

Technology : FinTech : Internet

L'Oréal’s fictional eco-activist targets Chinese shoppers

News

L'Oréal’s fictional eco-activist targets Chinese shoppers

L’Oréal Group is introducing its first virtual idol in China in a bid to connect with new and younger audiences.

Beauty : Virtual : Influencer

A virtual house imagining Black family life in 2025

News

A virtual house imagining Black family life in 2025

The Obsidian Experience is a new virtual interior design concept set in Oakland in the year 2025, reflecting a future vision for domestic settings ...

Architecture : Society : Interior

The Campaign: Wild Detectives’ bookshop tourism

News

The Campaign: Wild Detectives’ bookshop tourism

While travel operators faced uncertainty in planning campaigns, Wild Detectives positioned its Texas bookstore as a travel agency.

Retail : Travel : Hospitality

This phygital food festival gamifies happy hour

News

This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.

Food : Drink : Technology

Ikea’s phygital window display features a CGI influencer

News

Ikea’s phygital window display features a CGI influencer

Virtual influencer Imma stars in Ikea’s new phygital Happiness at Home store window display.

Ar : Influencer : Furniture

The Factory is a new phygital venue in Fortnite

News

The Factory is a new phygital venue in Fortnite

Creative venue The Factory is opening a digital version in Fortnite, allowing players to tour the building virtually before its physical opening.

Architecture : Media : Gaming

Thin Air is a world-first virtual trade show

News

Thin Air is a world-first virtual trade show

Thin Air is the outdoor industry’s first fully interactive brand-to-media trade show.

Retail : Outdoors : Online Shopping

Club Quarantäne is a virtual sanctuary for isolated clubbers

News

Club Quarantäne is a virtual sanctuary for isolated clubbers

Club Quarantäne is a live-streamed virtual club delivered by Invisible Hand on Resident Advisor.

Media : Online : Online Shopping

Covid-19: Why this bookshop is now a travel agent

News

Covid-19: Why this bookshop is now a travel agent

With its bookstore and café closed, Wild Detectives is positioning its range of books as immersive travel experiences.

Retail : Hospitality : Travel

Adidas’ smart insole shapes virtual skills

News

Adidas’ smart insole shapes virtual skills

Adidas and EA Sports have joined forces on a phygital innovation that enables players to affect their virtual performance through real-world play.

Adidas : Sports : Techology

Foam Studio animates colour in the digital realm

News

Foam Studio animates colour in the digital realm

For the second time, conscious chemical company BASF has tasked the studio with creatively imagining future automotive colour trends.

Automotive : Design : Technology

Mirrored Realms

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...

Programmable Realities : Immaterial Fashion : Virtual

Fred Perry’s lookbook is inspired by Google Street View

News

Fred Perry’s lookbook is inspired by Google Street View

Shoppers can explore the Fred Perry and Raf Simons collection on anonymous models in a virtual suburb.

Fashion : Retail : Virtual

Digital society

News

Digital society

Helsinki – A new exhibition examines the impact of digital technology on the world from a human-interest angle.

Digital Technology : Video Games : Neo-kinship

News

Shopping spree

Global – OKgrl 2.0 features a 360-degree interactive fantasy shopping mall created for Nicopanda.

OKgrl : Gen Viz : Netstalgia

Autonomous fashion

News

Autonomous fashion

Berlin – Art collective Zeitguised has created a living, breathing collection of garments as part of an experimental investigation into the fu...

Zeitguised : Superimposed Void : Henrik Mauler

News

Virtual pop-up

Sweden – Outdoor brand Peak Performance is challenging customers to go outdoors and hunt down deals in a virtual pop-up experience.

Digital : Virtual : Gamification

New York Fashion Week spring/summer 2015: Retail and innovation

Big Ideas

New York Fashion Week spring/summer 2015: Retail and innovation

New York Fashion Week is about more than just the catwalk. LS:N Global looks at the week’s innovation highlights beyond the runways.

NYFW : New York Fashion Week : Gareth Pugh

Loading...

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.