News 13.04.2021

Need to Know

Youthforia brings fun to the fore of beauty, Aerial explores carbon offsetting for NFTs and American youth feel nervous about inter-Covid socialising.

Youthforia’s make-up embraces the pleasure revolution

Youthforia, US
Youthforia, US
Youthforia, US

US – Cosmetics brand Youthforia is reclaiming the fun associated with applying make-up and appealing to a sense of hedonism emerging in the inter-Covid period.

It claims its plant-based products are ‘safe enough to sleep in’, reflecting the brand’s core values that cosmetics should be good for the skin, while removing any worries about taking make-up off after spending time with friends. Launching with a colour-changing blush oil, a range of hydrating lip glosses and magnetic make-up organisers, each of Youthforia’s products reflect its tagline: ‘Life’s messy, but your makeup isn’t’.

Catering for the sustainable mindsets of younger generations, the brand’s products are also bio-based, featuring at least 90% renewable ingredients and avoiding commonly used fossil fuels. Meanwhile, Youthforia’s design cues appeal to the Gen Viz aesthetics preferred by Generation Z consumers.

As younger demographics continue to shun the cult of busyness, such brands will appeal to consumers who are shifting their focus from enhancement to enjoyment.

Aerial’s online tool appeals to eco-conscious NFT traders

Offset Your NFTs by Aerial, US Offset Your NFTs by Aerial, US
Offset Your NFTs by Aerial, US Offset Your NFTs by Aerial, US

US – Responsible travel app Aerial is expanding its carbon offsetting mission to cater for the non-fungible token (NFT) market, allowing consumers to be more mindful of their digital footprints.

Its new online NFT tool allows users to calculate and track the carbon levels associated with NFT collection. Consumers can paste any NFT collection address into the tool to receive an estimate of the collection’s carbon emissions, before contributing to one of the verified carbon removal projects listed on the Aerial website. This includes forest conservation projects verified by Climate Action Reserve and American Carbon Registry, and bio-oil company Charm Industrial.

While digital tracking remains a nascent area, the growing interest in NFT creation and trading presents a burgeoning opportunity in this space. As noted by Ebby Amir, co-founder of Aerial: ‘While carbon offsets are not a perfect solution, they do provide an immediate way to start tackling the environmental effects of the current NFT boom.’

To learn how Aerial is also simplifying carbon offsetting for the travel sector, read our interview with co-founder Andreas Homer.

Airbnb gets inclusive with neurodiverse virtual experiences

Virtual Experiences by Airbnb Virtual Experiences by Airbnb

Global – Online travel platform Airbnb is expanding its virtual experiences to cater for the needs of neurodiverse guests.

The platform’s collection of 12 experiences ranges from dance and music lessons to skateboarding and football. Led by disability experts at companies such as Dance Syndrome, each activity is tailored to support a range of needs and abilities, while encouraging connection with people and organisations across the world. Other activities aim to actively offset some of the stress that people may be feeling as a result of the pandemic, such as mindfulness designed for neurodiversity and the option to visit a herd of therapy llamas.

To promote this initiative, Airbnb is partnering with disability organisations such as SeeAbility, and offering coupon codes to expand the accessibility of these experiences. Scott Watkin, head of engagement at SeeAbility, says: 'I am delighted that a more accessible online world is now available for the thousands of people with disabilities through Airbnb’s global community.’

While we have previously explored the Accessible Retail Market, Airbnb is now setting an example of how the travel sector can also cater for differently abled consumers.

Stat: US youth feel apprehensive about socialising again

Bounding Spaces by Anna Dienermann Bounding Spaces by Anna Dienermann

As real-life social interactions restart following vaccine roll-outs in the US, research by YouGov finds that young Americans are feeling nervous about socialising again.

Half of 18–24-year-olds (50%) report feeling nervous about interacting with people socially. Meanwhile, among Millennial consumers – those in the 25–34 age group – 47% cite similar feelings. By contrast, most respondents aged 55 or older (65%) say they are not nervous about returning to social situations. Among women, 43% say they are nervous about the prospect of socialising again, while a lower percentage of men (34%) say the same.

After a year of social distancing, young people especially are likely to adopt a hybrid approach as they re-enter social situations, continuing to combine digital and physical interactions. This mindset is reflected in our recent interview with Marc Baghadjian, co-founder of Gen Z dating app Lolly, who notes that young people are set to be more selective about their social lives.

Previous News Articles
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN