Daily Signals 14.04.2021

Signals

Street Food Box’s pro-planet packaging, DHL’s e-commerce solution for disabled shoppers and why US consumers have an appetite for cell-based meat.

Re-usable takeaway boxes that challenge mindsets

Street Food Box, UK
Street Food Box, UK
Street Food Box, UK

UK – Street Food Box is a re-usable packaging innovation in response to the need for more sustainable on-the-go food containers.

While most consumers are accustomed to recycling or tossing out takeaway packaging, the box, created by White Bear Studio, focuses on re-usability. It is made from a patented polypropylene called PRIPLAK – a non-toxic material that is both recyclable and re-usable – and bears the strapline ‘Eat, Rinse, Sleep, Repeat', spelling out its offer as a packaging alternative.

Its logo takes inspiration from recognisable recycling symbols, instead reflecting its ability to be washed and used again. In this way, the product provides an environmentally conscious alternative to traditional packaging, while raising awareness of the importance of looking beyond recycling as a sustainable option. Street Food Box can also be printed with customised branding and colours, making it available to other food retailers.

In our Eco To Go microtrend, we share the packaging innovators providing alternatives to single-use food containers.

Belli Welli’s gut health snacks are also indulgent treats

Belli Welli, Los Angeles Belli Welli, Los Angeles
Belli Welli, Los Angeles Belli Welli, Los Angeles

Los Angeles – The snack brand's range is designed to meet the needs of people suffering from irritable bowel syndrome (IBS) or other gut health issues.

Belli Welli’s products avoid common aggravators such as gluten, dairy and sugar alcohols, and are made from plant-based ingredients and contain probiotics. The range was launched with four snack bars in bold flavours – Fudge Brownie, Mint Chocolate, Cinnamon Swirl and Lemon White Chocolate – resulting in a health-conscious yet indulgent snack.

A sense of indulgence also extends to Belli Welli's packaging and brand identity, with colourful, holographic wrapping that steers away from conventional health food branding. The snacks’ square shape tunes in to being a convenient quick fix, while the brand’s language, such as tagline ‘Probiotics in a brownie instead of a pill’, makes it relatable to its target audience.

As we explore in Total Tastes, food brands are tapping into health concerns in a way that balances both flavour and functionality.

DHL delivers accessibility with AI

HelloDone and DHL Parcel UK HelloDone and DHL Parcel UK

UK – Courier company DHL is catering for shoppers' accessibility needs through a partnership with artificial intelligence (AI) messaging platform HelloDone.

The initiative allows people with disabilities to contact DHL’s UK couriers through messaging apps such as WhatsApp and Facebook Messenger, communicating any accessibility adjustments that might need to be made during the delivery process. This includes a Just a Minute option that tells drivers they may need to wait longer than usual when delivering a parcel. Another option lets customer suggest an accessible safe place for parcels to be left if they’re not available to accept the delivery.

‘Customers with disabilities and other impairments are continually faced with undignified and challenging delivery experiences,’ says Sean Sherwin-Smith, general manager of post purchase at HelloDone. ‘This disparity in the post-purchase journey has never been more apparent than during the pandemic, with more and more of us shopping online for goods and services.’

This initiative showcases how e-commerce and logistics services can cater for all consumers’ needs, building on the examples explored in the Accessible Retail Market.

Stat: US consumers’ conscience tilts towards lab-grown meat

Misfit Foods Misfit Foods

American consumers are beginning to recognise the benefits of cell-based – otherwise known as lab-grown – meat, with many saying they would be willing to buy it in place of reared animal meat.

A survey commissioned by plant-based company Eat Just finds that nearly seven in 10 consumers would be willing to make the swap. Of the respondents who said they would consider buying cell-based chicken or beef – 21% for each product – the top reason cited was that the meat is made without killing animals. Meanwhile, some 19% of chicken buyers and 17% of beef buyers said they would make the change because they consider cell-based meat to be a healthier choice.

These findings indicate that a greater awareness of lab-grown meat and its benefits could sway more consumers to opt for non-traditional alternatives.

While the sector remains nascent, brands such as Meatable are reframing the narrative around lab-grown meats, using creative branding to remove doubt among food shoppers.

Previous Daily Signals Articles
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Daily Signals

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Daily Signals

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Daily Signals

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN