YouTube

Cultural Curation in the UAE

Viewpoints

Cultural Curation in the UAE

With the ambition to become the Dazed of the Middle East, new lifestyle publication The Sandy Times talks to LS:N Global about the local cultural b...
UAE : Dubai : The Sandy Times
Coachella Fatigue

Viewpoints

Coachella Fatigue

Market saturation, solo tours and an audience craving community over selfies have turned the hottest music festival lukewarm, says cultural insight...
Coachella : Festival : Entertainment
YouTube’s Multiview feature amplifies Coachella festival experience

News

YouTube’s Multiview feature amplifies Coachella festival experience

YouTube’s Multiview feature will now extend its reach to the Coachella Valley Music and Arts Festival.
Entertaintment : Music : Pop Culture
Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
Stat: YouTube is the number one place for Gen Alpha to see ads

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...
Gen Alpha : Youth : Media
Stat: Social media apps are targeting minors and making billions

News

Stat: Social media apps are targeting minors and making billions

A December 2023 study in the US from the Harvard TH Chan School of Public Health has found that social media platforms generated almost £8.6bn ($11...
Youth : Pop-culture & Media : Retail
Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...
Technology : Influencer Marketing : Gaming
Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.
Generation Alpha : Generation Zalpha : Gen Zalpha
Gaming YouTuber creates an AI version of himself to run his channel

News

Gaming YouTuber creates an AI version of himself to run his channel

Kwebbelkop, a Dutch YouTuber, is living many people’s dream – letting his digital double do the work while the content creator steps out of the lim...
Gaming : AI : Media
Audio to Watch

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...
Music : TikTok : Social Media Platform
Stat: Half of YouTube users prefer commentary from creators to events

News

Stat: Half of YouTube users prefer commentary from creators to events

YouTube’s newly released 2023 Culture and Trends Report has unveiled an intriguing trend among its users.
Media : Entertainment : YouTube
Virtual kitchens serve YouTube stars’ fried chicken

News

Virtual kitchens serve YouTube stars’ fried chicken

YouTube supergroup The Sidemen has made its first foray into food with the launch of Sides, an at-home dining concept that combines eating with ent...
Food : Drink : Media And Entertainment
YouTube propels the future of Indian video commerce

News

YouTube propels the future of Indian video commerce

Responding to India’s rapidly acclerating e-commerce landscape, video sharing platform YouTube is acquiring Indian video commerce app simsim.
Retail : Media And Entertainment : Tech
Stat: Online video streaming surpasses broadcast content

News

Stat: Online video streaming surpasses broadcast content

A surge in global online video viewing presents new marketing opportunities for brands, according to a new report.
Technology : Entertainment : Media
Stat: YouTubers are inspiring bookish children

News

Stat: YouTubers are inspiring bookish children

A recent survey by The Reading Agency has found that UK children often look to social media influencers, including YouTubers, to find inspiration f...
Media : Entertainment : YouTube
Stat: YouTube is the top video channel for teens

News

Stat: YouTube is the top video channel for teens

YouTube is the most popular video channel for American teenagers, according to Piper Jaffray’s latest Taking Stock with Teens survey.
Media : Entertainment : Technology
Adaptive Beauty

Micro Trends

Adaptive Beauty

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and conditions like mu...
Beauty : Inclusivity : Japan
Stat: YouTube shapes consumer spending

News

Stat: YouTube shapes consumer spending

A new survey of US adults conducted by Pew Research Center shows that YouTube is playing a significant role in its users’ consumption habits and de...
Retail : YouTube : Social Commerce
Thought-starter: Are young people still reading books?

News

Thought-starter: Are young people still reading books?

Despite the time they spend online young people still want traditional book formats. Foresight writer Rhiannon McGregor navigates the brands and in...
Youth : Reading : YouTube
Young Bibliophiles

Micro Trends

Young Bibliophiles

Despite the time they spend online young people still want traditional book formats. Brands and influencers are therefore using digital channels to...
Youth : Reading : YouTube
YouTubers struggle to support their lifestyles

News

YouTubers struggle to support their lifestyles

Despite the publicised success of YouTube stars such as Zoella and PewDiePie, a new study highlights that most YouTube vloggers aren’t as financial...
Digital : Influencers : YouTube
PepsiCo makes flavoursome water while Salon combats ad-blocking

News

PepsiCo makes flavoursome water while Salon combats ad-blocking

Unilever threatens to pull Facebook and YouTube advertising, Bikini Berlin opens design-focused food court, retailers disillusioned with in-store t...
Drinks : Health : Food
Gaming is no longer a niche category on YouTube

Big Ideas

Gaming is no longer a niche category on YouTube

Global – It is one of the most watched types of content across the platform.
Gaming : Media : Digital
Unearthing opportunity

Viewpoints

Unearthing opportunity

Why big business need to move beyond opportunistic hashtagging in order to become true Civic Brands.
Civic Brands : Earth Day : Reformation
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