Global – PepsiCo is continuing to innovate its healthier beverage options with tasty alternatives to fizzy drinks. The brand has designed what it calls its Drinkfinity Vessel, accompanied by six flavour capsules. The low-calorie pods tap into the superfoods zeitgeist with ingredients such as spirulina, oat bran and acai fruit extract.
Designed to be mixed with cold water, they are classified into four modes – Charge, Flow, Renew and Chill, which include flavour profiles such as Blackberry Açaí Charge and Lemon Spirulina Flow.
In a nod to Convenience Culture, the drink is designed to be enjoyed on the go and is similar in premise to LifeFuels, which was launched at CES 2018. It embodies the ubiquity of wellness for the modern consumer.