Need to Know
27 : 01 : 22

US – Recognising the importance of even the smallest acts of physical activity to bolster wellbeing, the meditation app is introducing a short-form daily video movement series. The videos, which are around five minutes in length, focus on connecting the mind and body through slow movements rather than intense bursts of exercise. The activities feature elements from yoga, tai chi, pilates, stretching, dance and walking.

The series, titled Daily Move, intentionally avoids hard-hitting fitness stereotypes, making sure the movements can be done in a short time and without specific goals, to take a decelerated approach to mental and physical wellness. ‘Our hope with Daily Move is to give members a way to build accessible, daily habits around movement that can be done in a few minutes, at any point in your day – while you’re brewing morning coffee or winding down after work,’ reads a statement by Calm.

In this way, Calm tunes into the shift towards Emotional Fitness – a trend we explore within Synchronised Care. As consumers continue to better align their wellbeing needs, services such as Daily Move will become integrated into our routines.

London – Catering to time-pressed fashion consumers, Sourcewhere is a resale app that connects customers searching for rare archival items with verified sellers who can source what they’re looking for.

As the resale market continues to flourish, sourcing archival pieces from past collections is becoming a more common pursuit among discerning fashion consumers. However, finding specific items can be labour-intensive and time-consuming. Sparing consumers from trawling through resale sites, Sourcewear connects shoppers with a range of approved sellers who can procure the desired items.

To use the platform, shoppers request what they are looking for, and they then receive a ‘match’ notification when they are paired with a seller. The network features stylists, personal shoppers, and private collectors that have been approved by the Sourcewear team, ensuring item authenticity.

As flaunting hard-to-find treasures becomes the ultimate flex among luxury shoppers, Sourcewear is promising to simplify the often-arduous process of finding desirable pieces online. Embracing the resale as service model, the app optimises the customer experience of the contemporary luxurian, aligning itself with the principles of Feedback Frontiers.

As the metaverse continues to dominate headlines, a small study by Klarna shows that luxurians are receptive to shopping in virtual worlds. Among consumers who have heard of the metaverse, 70% express interest in shopping for luxury products there.

Perhaps unsurprisingly, younger generations are the most receptive to the experience, with 76% of Millennials and 69% of Generation Z expressing interest in shopping for products in these realms. ‘A new generation of younger, digitally savvy luxury shoppers is emerging, with new preferences toward how they shop and pay,’ explains David Sykes, head of North America at Klarna.

While we've already started to see luxury brands enter this space, retailers will need to find creative ways to showcase the quality of their products in virtual worlds.