Need To Know
11 : 05 : 21

Belgium – Eyewear specialist Optiek Hons is opening an experiential retail space that blends indoor and outdoor perspectives.

Designed by concept agency Zware Jongens, the space is built around the idea of allowing customers ‘to see and be seen’. Through strategically placed mirrors, shoppers can view their eyewear from all angles, while feeling immersed in the light-filled openness of the environment. Glass facades have also been placed at both sides of the store, with the back opening out onto a rear garden.

Forming an extension of the space, visitors are invited to step into the garden to view their glasses in an outdoor setting. ‘We wanted to offer a space where guests could actually hang out and test the glasses outdoor ‘in the shop’, rather than going to the streetside,’ Filip Janssen, founder of Zware Jongens, tells LS:N Global.

By using outdoor space in this way, the retail destination is fostering a sense of exploration and sanctuary for consumers.

France & Global – Luxury group LVMH is launching an online resale platform for its fabrics and leather goods.

The platform, called Nona Source, provides a sustainable solution for deadstock materials that are usually stored in the warehouses of LVMH fashion and leather goods houses. Available at competitive prices, the luxury materials are conveniently catalogued for buyers to source from – comprising different compositions, weights, colours and patterns. Materials are also shown in high-quality images and videos, enabling shoppers to view the fall and drape of each piece.

Industry professionals can purchase fabrics on Nona Source as rolls, skins or panels, without the need for cutting or sampling. Designed by experts from LVMH via its DARE (Disrupt, Act, Risk to be an Entreprenuer) programme, this initiative sets an example to the wider industry on taking a creative approach to circularity.

As fashion brands confront the harmful realities of unsold goods, Nona Source shows how businesses can cater to a wave of Deadstock Designers and embrace agile new waste strategies.

According to a study by CommerCity, the value of e-commerce in these countries is set to reach £104.9bn ($148.5bn, €122bn) by 2022. The research also shows that e-commerce has shown notable growth during the pandemic, with cross-border online sales in the Gulf region increasing by 214% year on year by mid-2020.

‘The e-commerce sector in the Middle East, Africa and South Asia is witnessing significant growth, which is driven by the confidence of its business community and eco-system,’ explains Amna Lootah, assistant director general of Dubai Airport Freezone Authority (DAFZA) and a board member at Dubai CommerCity. ‘This has also been led by the continuously changing consumer behaviour and the adaptation of advanced technologies that played a key role in easing the overall consumer shopping experience.’

To discover more ways in which increased connectivity is boosting commerce, read our African E-commerce Market.