Influencers

Brand Innovation Debrief:  Alo Yoga

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...
Fashion : Sports & Leisure : Retail
Coachella Fatigue

Viewpoints

Coachella Fatigue

Market saturation, solo tours and an audience craving community over selfies have turned the hottest music festival lukewarm, says cultural insight...
Coachella : Festival : Entertainment
Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
Stat: Young consumers are being scammed by ‘dupe’ products on social media

News

Stat: Young consumers are being scammed by ‘dupe’ products on social media

A Trustpilot study of 1,000 US Gen Z and Millennial adult social media users has found that 49% of consumers were scammed following the purchase of...
Fashion : Retail : Ecommerce
Web Summit 2023 Daily Recap: Podcasts, influencers and digital legacy

News

Web Summit 2023 Daily Recap: Podcasts, influencers and digital legacy

The first day of the world’s largest tech conference got under way on 14 November 2023 in Lisbon, offering insights on everything from AI and influ...
Technology : Web Summit Lisbon : Podcast
Stat: Gen Z’s main career aspiration is to be an influencer

News

Stat: Gen Z’s main career aspiration is to be an influencer

According to a report published by decision intelligence company Morning Consult in September 2023, 57% of Gen Z, and 41% of all surveyed adults, s...
Youth : Media & Entertainment : Workplace
Stat: Half of YouTube users prefer commentary from creators to events

News

Stat: Half of YouTube users prefer commentary from creators to events

YouTube’s newly released 2023 Culture and Trends Report has unveiled an intriguing trend among its users.
Media : Entertainment : YouTube
Cannes Lions 2023: AI Mania and the Meh-taverse

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...
Media : Advertising : Technology
Stat: Most American consumers are no longer affected by influencers

News

Stat: Most American consumers are no longer affected by influencers

A new survey released in April 2023 by content agency EnTribe shows that American consumers are dramatically losing faith in social media influencers.
Retail : Media & Entertainment : Society
The Rise of the Expert Influencer

Viewpoints

The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail : Advertising & Branding : Fashion
Stat: Most influencers receiving free products don’t use them in social media content

News

Stat: Most influencers receiving free products don’t use them in social media content

A 2023 report published by influencer marketing software Traackr states that out of more than 300 marketers surveyed, 61% reported that fewer than ...
Influencers : PR : Sustainability
Beijing regulates the virtual idol industry

News

Beijing regulates the virtual idol industry

In China, digital influencers and virtual pop stars are becoming a vital part of youth culture and entertainment.
Technology : Media And Entertainment : Metaverse
Stat: Brand storytelling is integral to marketing

News

Stat: Brand storytelling is integral to marketing

To improve brand engagement, companies are turning to content-led marketing strategies.
Stat : Stats : Statistic
Spain clamps down on crypto-influencers

News

Spain clamps down on crypto-influencers

As more celebrities and influencers begin hawking alternative currencies and assets, the Spanish National Securities Market Commission (CNMV) is in...
Finance : Technology : Influencers
Columbia Sportswear champions Saudi Arabia’s outfluencers

News

Columbia Sportswear champions Saudi Arabia’s outfluencers

In its latest campaign, the outdoor brand changes the role of social media influencers, getting them out of their bedrooms and into the great outdo...
Travel & Hospitality : Advertising & Branding : Retail
Welcome to the post-social era

Viewpoints

Welcome to the post-social era

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...
Social Media : Web 0.3 : Influencers
Stat: Social media users prefer everyday influencers

News

Stat: Social media users prefer everyday influencers

With social media platforms oversaturated with celebrities, a survey from Bazaarvoice finds that an increasing number of consumers are seeking insp...
Media & Entertainment : Society : Retail
Live-stream Market 2021

Markets

Live-stream Market 2021

The world has changed, and with it the way companies are using live-streams to appeal to new and existing consumers.
Retail : Technology : Marketing
Stat: BNPL services are luring people to overspend

News

Stat: BNPL services are luring people to overspend

As e-commerce transactions continue to grow, buy-now, pay-later (BNPL) services provide an increasingly attractive spending method.
Retail : Finance : Fashion
Anti-ostentation Attitudes

Micro Trends

Anti-ostentation Attitudes

From influencer conduct to social media platforms, more considerate luxury marketing is emerging online in which brands are exploring new role models.
Luxury : Marketing : Society
New Zealand wants to end influencer tourism

News

New Zealand wants to end influencer tourism

For its latest campaign, New Zealand’s travel board, Tourism NZ, encourages visitors to avoid social-influenced travelling.
Travel & Hospitality : Influencers : Social Media
Twitch empowers creators with reward-based ads

News

Twitch empowers creators with reward-based ads

Live-stream platform Twitch is empowering its community of creators with its new multiplayer approach to advertising.
Influencers : Gaming : Advertising
Dress-X angles digital fashion towards influencers

News

Dress-X angles digital fashion towards influencers

Dress-X is positioning its array of digital fashion from global designers towards newness-chasing influencers.
Retail : Fashion : Design
This beauty brand elevates voices of the unheard

News

This beauty brand elevates voices of the unheard

ONE/SIZE was created by influencer Patrick Starr in response to make-up shaming.
Beauty : Cosmetics : Influencers
Raw and real: a new era for influencer marketing

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
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