Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector

Expanding the definition of inclusivity

Bridgette Howard on the need for vertically integrated inclusivity.

J-beauty isn't a fad

Japanese beauty is taking back the limelight from its South Korean counterpart.

The importance of community

The founder of Un-ruly discusses the launch of an at-home hairstyling service.

Dr Anjan Chatterjee on humankind’s evolving perception of beauty

Dr Anjan Chatterjee on humankind’s evolving perception of beauty:

The author of The Aesthetic Brain says multiculturalism is changing our experience of beauty, yet technology is reducing the ability to...

 Wellness : Beauty : Global Wellness Summit
Modern Med Spas

Modern Med Spas:

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical...

 Beauty : Wellness : Drink
Transgender Beauty
Video

Transgender Beauty:

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that...

 Beauty : Retail : Identity
The hair salons re-inventing what it means to be pampered

The hair salons re-inventing what it means to be pampered:

From doing away with stereotypical design cues to creating new moments for socialising, salons are being reconfigured as places where...

 Beauty : Interiors : New Masculinity
Self-tanning Market

Self-tanning Market:

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in...

 Beauty : Retail : Branding
New Fragrance Frontiers
Video

New Fragrance Frontiers:

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the...

 Beauty : Fragrance : Retail
Hype Beauty

Hype Beauty:

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music...

 Beauty : Retail : Fashion
Algorithmic Beauty
Video

Algorithmic Beauty:

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty...

 Beauty
Japanese Beauty
Video

Japanese Beauty:

Japanese beauty is taking back the limelight from its South Korean counterpart.

 Beauty : Retail : Branding
The J-Beauty products to know about

The J-Beauty products to know about:

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.

 Beauty : Skincare : Cosmetics
Mature Men’s Beauty Market
Video

Mature Men’s Beauty Market:

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address...

 Beauty : Retail : New Masculinity
Atolla Skin Lab on scaling personalisation in skincare products

Atolla Skin Lab on scaling personalisation in skincare products:

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

 Beauty : Technology : Customisation
Why beauty brands need a holistic approach to diversity
Video

Why beauty brands need a holistic approach to diversity:

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated...

 Beauty : Inclusive Beauty : Venture Capital
Antonia Opiah addresses the politics of black hair

Antonia Opiah addresses the politics of black hair:

The founder of Un-ruly discusses the launch of an at-home hairstyling service and how it reflects the inequalities of the beauty industry.

 Beauty : Marketing : Digital
These beauty brands are changing the visual language of CBD oil

These beauty brands are changing the visual language of CBD oil:

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

 Beauty
Cyclical beauty
Video

Cyclical beauty:

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and...

 Beauty : Cyclical : Hormones
Do beauty brands need to move beyond the glossy feed?

Do beauty brands need to move beyond the glossy feed?:

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital
How to cater for the time-strapped beauty consumer

How to cater for the time-strapped beauty consumer:

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise...

 Beauty : Skincare : Branding
The Make-up Movement
Video

The Make-up Movement:

In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.

 Beauty : Youth : Makeup
Fragrance Market

Fragrance Market:

The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.

 Beauty : Luxury : Retail
Multisensory Beauty
Video

Multisensory Beauty:

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

 Beauty : Technology : Haircare
Instagram Beauty Market
Video

Instagram Beauty Market:

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult...

 Beauty : Digital : Social Media
Men’s Beauty Market
Video

Men’s Beauty Market:

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

 Beauty : Youth : Branding
How Neutrogena is bringing dermatological technology into the home
Video

How Neutrogena is bringing dermatological technology into the home:

Dr Michael Southall, research director at Johnson & Johnson, and Sebastian Garcia-Vinyard, group brand director at Neutrogena, discuss...

 Skincare : Beauty : Technology
Why beauty brands need to invest in connected devices

Why beauty brands need to invest in connected devices:

Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the...

 Beauty : Technology : Health & Wellness
The Future of Haircare
Video

The Future of Haircare:

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

 Beauty : Digital : Haircare
Rethinking Bodycare

Rethinking Bodycare:

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting...

 Beauty : Branding : Packaging

Related to Beauty

Suzi Grant on driving a movement for positive ageing Big Ideas

Suzi Grant on driving a movement for positive ageing

The author, blogger and nutritionist discusses the tribal mentality of the over-50s and why brands should abandon the term ‘anti-ageing’.

Beauty : Fashion : Wellness
Thought-starter: Is beauty in the eye of the beholder? News

Thought-starter: Is beauty in the eye of the beholder?

Dr Anjan Chatterjee, the author of The Aesthetic Brain, says multiculturalism is changing our experience of beauty, yet technology is reducing the ability to have profound visual experiences.

Beauty : Wellness : Technology
Thought-starter: Should beauty retail embrace technology? News

Thought-starter: Should beauty retail embrace technology?

Technology is elevating and personalising the in-store beauty experience, but is it enough? Robyn Novak, vice-president and creative managing director of FRCH, questions what’s missing.

Beauty : Technology : Artificial Intelligence
The essential ingredient in beauty retail’s future Opinion

The essential ingredient in beauty retail’s future

Technology is elevating and personalising the in-store beauty experience, but is it enough? Robyn Novak, vice-president and creative managing director of FRCH, questions what’s missing.

Beauty : Retail : Technology
The first cosmetics collection for AI, by AI News

The first cosmetics collection for AI, by AI

CGI model Perl.www has launched a cosmetics brand for digital beings, ‘in a world where beauty isn’t exclusive to humans anymore’.

Beauty : Cosmetics : Digital
Technogym turns gym equipment into desirable décor News

Technogym turns gym equipment into desirable décor

Cesena – As the host of this year’s Global Wellness Summit, Technogym presented its recent collaboration with Italian architect and furniture designer Antonio Citterio.

Fitness : Health : Wellness
Masculinity Rebranded Design Directions

Masculinity Rebranded

The aesthetic of masculinity is changing. Creative practitioners are looking at men more expansively, and are advocating a highly decorative and embellished style that is free from restrictive male stereotypes.

Gender : New Masculinity : Branding
Deodorant gets an eco-friendly new look News

Deodorant gets an eco-friendly new look

Myro is a plant-based deodorant brand that uses 50% less plastic than disposable alternatives.

Beauty : Wellbeing : Sustainability
Condé Nast opens a beauty studio News

Condé Nast opens a beauty studio

The media brand has opened the Beauty Studio, a space that invites businesses to produce editorial beauty content.

Beauty : Media : Content Creation
Dazed launches an avant-garde beauty vertical News

Dazed launches an avant-garde beauty vertical

Following an extensive Instagram campaign, Dazed Media has launched a virtual world of beauty featuring a range of 3D characters.

Beauty : Digital : Culture
An online hub for aesthetic medical procedures News

An online hub for aesthetic medical procedures

Allergan, the maker of Botox, has launched Spotlyte, an online platform to educate women on aesthetic treatments.

Beauty : Cosmetics : Culture
Ogilvy’s latest campaign wants to eliminate hair bias News

Ogilvy’s latest campaign wants to eliminate hair bias

The advertising agency partnered with World Afro Day to empower and transform the experience of women with afro hair.

Beauty : Culture : Inclusivity
A new brand that translates beauty jargon News

A new brand that translates beauty jargon

The Inkey List creates straightforward beauty products and gives customers 24/7 access to a skincare expert.

Beauty : Skincare : Cosmetics
Luxury brands must prepare to go local in China Opinion

Luxury brands must prepare to go local in China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder of The Luxury Conversation.

Luxury : Youth : China
Gucci is using Instagram to explore historical beauty News

Gucci is using Instagram to explore historical beauty

The luxury house has launched a new Instagram account that archives beauty in art through the ages.

Beauty : Digital : Culture
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