Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector

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Travel beauty 2.0
Beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies

Beauty's new lexicon
As attitudes to appearance become more inclusive and carefree, brand language is changing
Synchronised Care

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world...

 Beauty : Health : Wellness
How tech will shape a future of situational skincare

How tech will shape a future of situational skincare:

Taking cues from fitness and health apps, Routinely co-founder Charlotte Van Loock is using data to tailor and adapt skincare routines...

 Beauty : Technology : Health And Wellness
Wanderlust Beauty

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

 Travel : Beauty : Marketing
Anti-aspirational Beauty

Anti-aspirational Beauty:

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree,...

 Beauty : Marketing : Branding
Indian Beauty Market

Indian Beauty Market:

Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals...

 India : Beauty : Retail
Certified Skincare

Certified Skincare:

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and...

 Beauty : Packaging : Technology
Inter-Covid Roadmap 2021

Inter-Covid Roadmap 2021:

With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and...

 Covid-19 : Society : Health
Five beauty disruptors on the rise

Five beauty disruptors on the rise:

From empowerment glitter to egg-cloned vegan skincare, discover the new innovators driving a revolution in the beauty industry.

 Beauty : Health : Wellness
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical...

 Beauty : Wellness : Technology
Enhanced Natural Beauty

Enhanced Natural Beauty:

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.

 Beauty : Retail : Female Futures
Réduit is revolutionising skincare application

Réduit is revolutionising skincare application:

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices...

 Beauty : Wellness : Technology
Fragrance Futures Market

Fragrance Futures Market:

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves...

 Fragrance : Luxury : Beauty
Reclaiming Black Beauty

Reclaiming Black Beauty:

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the...

 Beauty : Retail : Inclusivity
Mood-boosting Beauty

Mood-boosting Beauty:

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as...

 Beauty : Health And Wellness : Neuroscience
How beauty is being refined for Generation Z

How beauty is being refined for Generation Z:

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.

 Youth : Beauty : Skincare
Trans-positive beauty and wellness campaigns

Trans-positive beauty and wellness campaigns:

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+...

 Health And Wellness : Transgender : Non-binary
Beauty Cultists

Beauty Cultists:

A new generation of hyper-loyal beauty consumers are building localised communities around their favourite brands.

 Beauty : Communities : Consumers
Modern Meditation Market

Modern Meditation Market:

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of...

 Meditation : Wellbeing : Wellness
The post-pandemic future of Beauty & Wellness

The post-pandemic future of Beauty & Wellness:

Michel Brousset, the founder and CEO of incubator Waldencast, predicts a future of hyper-local retail, bioscience beauty and safeguarded...

 Beauty : Health & Wellness : Sustainability
Stat: Beauty consumers wary of stores re-opening

Stat: Beauty consumers wary of stores re-opening:

As stores begin to re-open in the inter-Covid period, beauty buyers still feel uneasy about returning to bricks-and-mortar shopping.

 Society : Beauty : Retail
Epidemic Retail Futures

Epidemic Retail Futures:

How will retailers in 2025 cater for future viral outbreaks and enable consumers to move effortlessly in and out of lockdown periods?

Inter-covid : Scenario : Retail
Recuperative Living

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty...

 Beauty : Health : Wellness
Virtual sanctuaries

Virtual sanctuaries:

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing...

 Virtual Reality : Luxury Beauty : Beauty
Flat Age Beauty Market

Flat Age Beauty Market:

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their...

 Beauty : Advertising : The Flat Age Society
Ancestral Beauty

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate...

 Beauty : Society : Culture
Webinar: Covid-19 Future Planning

Webinar: Covid-19 Future Planning:

A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation...

 Society : Covid-19 : Retail
Covid-19 Contingency Planning

Covid-19 Contingency Planning:

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your...

 Covid-19 : Society : Health
Skincare minimalism

Skincare minimalism:

Salima Issaoui, founder of Barcelona-based Uzza Skincare, discusses how a less-is-more approach could revolutionise the skincare industry.

 Beauty : Beauty Industry : Make Up
Nature+ Beauty

Nature+ Beauty:

As supplies of raw ingredients dwindle, bio-technology is stepping in to challenge beauty brands and consumers to forge new definitions...

 Beauty : Sustainability : Bio-technology
MyBeautyBrand is taking the hassle out of side hustles

MyBeautyBrand is taking the hassle out of side hustles:

Robin Derrick, co-founder of MyBeautyBrand, discusses his peer-driven beauty label, the importance of online communities and future...

 Beauty : Peer To Peer : Retail Experience
Diving into Lush’s phygital experiments

Diving into Lush’s phygital experiments:

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine...

 Retail : Beauty : Technology
SMS is changing the face of customer service

SMS is changing the face of customer service:

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more...

 Retail : Customer Service : Technology
The smell of success: scent as the future of engagement

The smell of success: scent as the future of engagement:

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional connections, drive productivity...

 Branding : Marketing : Retail
Skincare Networks

Skincare Networks:

New online platforms are cutting through hyperbolic content with peer and expert advice designed to improve personal routines and...

 Beauty : Skincare : Peer To Peer
Psychotherapy is shaping the future of skincare

Psychotherapy is shaping the future of skincare:

Charlotte Ferguson, founder of wellness brand Disciple, explains why psychodermatology is a growing field in treating stress-related...

 Beauty : Skincare : Therapy
Middle Man Beauty Market

Middle Man Beauty Market:

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity,...

 New Masculinity : Beauty : Skincare
Recreation Skincare

Recreation Skincare:

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal...

 Health & Wellness : Beauty : Skincare
By-product beauty

By-product beauty:

Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally...

 Beauty : Ingredient : Circular Economy
Certified Supplements Market

Certified Supplements Market:

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping...

 Supplements : Wellness : Health
Bio-positive Beauty

Bio-positive Beauty:

Short, traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact.

 Beauty : Sustainability : Science
Suncare Market

Suncare Market:

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically...

 Health : Wellness : Beauty
Adaptive Beauty

Adaptive Beauty:

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and...

 Beauty : Inclusivity : Japan
K-beauty Lite

K-beauty Lite:

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired...

 Beauty : Youth : Retail
Beauty has a responsibility to cater for men of colour

Beauty has a responsibility to cater for men of colour:

Blake Rascoe and Patrick Boateng, co-founders of skincare brand Ceylon, explain beauty’s representation problem and why brands need to...

 Beauty : New Masculinity : Skincare
How skincare can learn from the auto industry

How skincare can learn from the auto industry:

Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations to help diversify the skin...

 Beauty : Health : Wellness
New beauty origins

New beauty origins:

From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next...

 Beauty : Health And Wellness : Ingredients
Skintellectual Haircare

Skintellectual Haircare:

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and...

 Beauty : Haircare : Technology
The unmissable products from Cosmoprof 2019

The unmissable products from Cosmoprof 2019:

From cosmetic contact lenses that encourage self-expression to sustainable sun cream that delivers on protection, discover the most...

 Beauty : Health : Wellness
Hair Removal Market

Hair Removal Market:

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.

 Beauty : Wellness : Design
Why SPF alone will no longer cut it

Why SPF alone will no longer cut it:

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains how suncare needs to move...

 Beauty : Skinergies : SPF
Refined Refillables

Refined Refillables:

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.

 Design : Packaging : Beauty
Rejuvenation Haircare

Rejuvenation Haircare:

A new generation of haircare tools are actively working to improve hair quality and health, making hair damage from heat styling a thing...

 Beauty : Wellness : Haircare
The brands redefining sex care as a beauty category

The brands redefining sex care as a beauty category:

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, according to Statista, the beauty...

 Beauty : Health & Wellness : Packaging
Shaving Rebranded

Shaving Rebranded:

As body positivity gains momentum, shaving brands are adopting a more inclusive language that celebrates men’s and women’s myriad...

 Beauty : Branding : Wellness
Dr Anjan Chatterjee on humankind’s evolving perception of beauty

Dr Anjan Chatterjee on humankind’s evolving perception of beauty:

The author of The Aesthetic Brain says multiculturalism is changing our experience of beauty, yet technology is reducing the ability to...

 Wellness : Beauty : Global Wellness Summit
Modern Med Spas

Modern Med Spas:

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical...

 Beauty : Wellness : Drink
Rethinking Bodycare

Rethinking Bodycare:

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting...

 Beauty : Branding : Packaging
Transgender Beauty

Transgender Beauty:

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that...

 Beauty : Retail : Identity
The hair salons re-inventing what it means to be pampered

The hair salons re-inventing what it means to be pampered:

From doing away with stereotypical design cues to creating new moments for socialising, salons are being reconfigured as places where...

 Beauty : Interiors : New Masculinity
Self-tanning Market

Self-tanning Market:

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in...

 Beauty : Retail : Branding
New Fragrance Frontiers

New Fragrance Frontiers:

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the...

 Beauty : Fragrance : Retail
Hype Beauty

Hype Beauty:

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music...

 Beauty : Retail : Fashion
Algorithmic Beauty

Algorithmic Beauty:

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty...

 Beauty
Japanese Beauty

Japanese Beauty:

Japanese beauty is taking back the limelight from its South Korean counterpart.

 Beauty : Retail : Branding
The J-Beauty products to know about

The J-Beauty products to know about:

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.

 Beauty : Skincare : Cosmetics
Mature Men’s Beauty Market

Mature Men’s Beauty Market:

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address...

 Beauty : Retail : New Masculinity
Atolla Skin Lab on scaling personalisation in skincare products

Atolla Skin Lab on scaling personalisation in skincare products:

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

 Beauty : Technology : Customisation
Why beauty brands need a holistic approach to diversity

Why beauty brands need a holistic approach to diversity:

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated...

 Beauty : Inclusive Beauty : Venture Capital
Antonia Opiah addresses the politics of black hair

Antonia Opiah addresses the politics of black hair:

The founder of Un-ruly discusses the launch of an at-home hairstyling service and how it reflects the inequalities of the beauty industry.

 Beauty : Marketing : Digital
These beauty brands are changing the visual language of CBD oil

These beauty brands are changing the visual language of CBD oil:

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

 Beauty : CBD : Hemp
Cyclical beauty

Cyclical beauty:

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and...

 Beauty : Cyclical : Hormones
Do beauty brands need to move beyond the glossy feed?

Do beauty brands need to move beyond the glossy feed?:

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital
How to cater for the time-strapped beauty consumer

How to cater for the time-strapped beauty consumer:

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise...

 Beauty : Skincare : Branding
The Make-up Movement

The Make-up Movement:

In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.

 Beauty : Youth : Makeup
Fragrance Market

Fragrance Market:

The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.

 Beauty : Luxury : Retail
Multisensory Beauty

Multisensory Beauty:

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

 Beauty : Technology : Haircare
Instagram Beauty Market

Instagram Beauty Market:

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult...

 Beauty : Digital : Social Media
Men’s Beauty Market

Men’s Beauty Market:

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

 Beauty : Youth : Branding
How Neutrogena is bringing dermatological technology into the home

How Neutrogena is bringing dermatological technology into the home:

Dr Michael Southall, research director at Johnson & Johnson, and Sebastian Garcia-Vinyard, group brand director at Neutrogena, discuss...

 Skincare : Beauty : Technology
Why beauty brands need to invest in connected devices

Why beauty brands need to invest in connected devices:

Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the...

 Beauty : Technology : Health & Wellness
The Future of Haircare

The Future of Haircare:

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

 Beauty : Digital : Haircare
Could copycat cosmetics re-ignite creativity in beauty?

Could copycat cosmetics re-ignite creativity in beauty?:

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands to reclaim...

 Beauty : Branding : Product Design

Related to Beauty

Olay’s coding campaign rewires beauty biases News

Olay’s coding campaign rewires beauty biases

The beauty brand is partnering with digital advocacy organisation Algorithmic Justice League (AJL) to tackle racial biases in online spaces.

Beauty : Diversity & Inclusion : Skincare
Ancestral beauty spikes with prickly pear skincare News

Ancestral beauty spikes with prickly pear skincare

Skincare brand Akermus is centred around prickly pear seed oil – an ancestral ingredient with topical benefits.

Beauty : Skincare : Clean Beauty
Five beauty and wellness brands exploring extremes Big Ideas

Five beauty and wellness brands exploring extremes

Brands are going to bold and daring lengths in their production and product offer to meet new heights of exploration, exclusivity and efficiency.

Beauty : Luxury : Production
Shiseido’s touchless tool visualises the skin’s condition News

Shiseido’s touchless tool visualises the skin’s condition

Japan & Global – The beauty brand is supporting consumers in creating effective skincare routines through its contact-free Skin Visualizer device.

Beauty : Skincare : Shiseido
Oquist’s cosmetics packaging doubles as upcycled decor News

Oquist’s cosmetics packaging doubles as upcycled decor

The skincare brand is reinventing the landscape of beauty packaging with its sustainable terracotta vessels.

Beauty : Packaging : Sustainability
Sephora’s hybrid summit taps at-home beauty buffs News

Sephora’s hybrid summit taps at-home beauty buffs

The beauty retailer is digitising its annual beauty summit, SEPHORiA, to reach a wider range of customers through a 3D, game-like environment.

Beauty : Technology : Media And Entertainment
OnRepeat refills tackle beauty’s packaging problem News

OnRepeat refills tackle beauty’s packaging problem

Refillable products have grown across the beauty and personal care sectors, however the distribution of refills can still result in more packaging and waste than necessary.

Beauty : Packaging : Sustainability
YSL champions anti-aspirational skincare News

YSL champions anti-aspirational skincare

With its new range of makeup-meet-skincare products, the luxury beauty brand is moving away from the more-is-more approach to beauty that has long dominated the industry.

Beauty : Youth : Fashion
Haircare Market 2021 Markets

Haircare Market 2021

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experiences.

Beauty : Haircare : Wellness
Stat: Japan’s young men spend big on make-up News

Stat: Japan’s young men spend big on make-up

In Japan, there is growing interest in men’s make-up, despite an overall fall in cosmetics sales in the country.

Beauty : Health & Wellness : Society
Intentionally ugly nail polish taunts beauty ideals News

Intentionally ugly nail polish taunts beauty ideals

Seeking to challenge conventional beauty ideals, jewellery brand J.Hannah presents a compost-coloured nail varnish.

Beauty : Advertising & Branding : Society
Innovation Debrief 2021 Big Ideas

Innovation Debrief 2021

In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.

Society : Design : Innovation
The Future Laboratory unveils its Innovation Debrief 2021 News

The Future Laboratory unveils its Innovation Debrief 2021

The Future Laboratory’s Innovation Debrief 2021 report identifies 50 boundary-pushing case studies of 2021.

Society : Design : Beauty
Gen Z employees co-create P&G’s textured haircare brand News

Gen Z employees co-create P&G’s textured haircare brand

Curl patterns on the packaging enable shoppers to easily identify which products suit their hair porosity, while QR codes on the back of bottles provide information around hair types.

Beauty : Health & Wellness : Youth
The world's first men’s makeup store News

The world's first men’s makeup store

Men’s beauty brand War Paint for Men is unveiling a physical retail space in London’s Carnaby Street. Marking a first for the men’s beauty industry, the store features the brand’s full range of products, as well as a customisation service offering bespoke foundation or tinted moisturiser made for any skin tone in-store. A screen-based digital Q&A feature, called Ask Danny, also allows shoppers to ask product questions to founder Danny Gray.

Beauty : Retail : Society
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