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Beauty
From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.
Big Ideas
Brand Innovation Debrief: Refy
By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay
Big Ideas
Beauty Meets Sports Fandom
As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worldwide
Micro Trends
Deep Sea Wellness
Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Viewpoints
Longevity Skincare
Fjör is a medi-beauty line inspired by wound healing science and designed to simplify skincare
Viewpoints
Compostable Cosmetics
British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, m...
Beauty
:
Sustainability
:
Design
Viewpoints
Wearable Skincare
Fashion stylist and consultant Tallulah Harlech sits down with LS:N Global to discuss Sylva, her own functional apparel brand designed with skincar...
Beauty
:
Fashion
:
Sustainability
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...
Ageing
:
Marketing
:
Branding
Big Ideas
Brand Innovation Debrief: Refy
By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.
Refy
:
Beauty
:
TikTok
Big Ideas
Breakthrough Biohacks
What are the next buzzword ingredients and treatments linked to longevity lifestyles? We highlight the pathways and biohacks maximising longevity a...
Health
:
Wellness
:
Longevity
Big Ideas
Four Beauty Brands Harnessing the Power of Sports Fandom
As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...
Beauty
:
Sports
:
Leisure
Macro Trends
Future Forecast 2025: Beauty
From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every consumer, while simultaneously being educ...
Beauty
:
Health & Wellness
:
Luxury
Micro Trends
Deep Sea Wellness
Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.
Beauty
:
Wellness
:
Innovation Hub
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...
Perfume
:
Fragrance
:
Retail
Big Ideas
India’s Beauty Playground
To tap into India’s booming beauty market, global and local brands are leveraging skincare-infused make-up, men’s grooming innovations and localise...
India
:
Beauty
:
Skincare
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...
Beauty
:
Fragrance
:
Sustainability
Big Ideas
Brand Innovation Debrief: Walmart
With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart
:
Retail Strategy
:
Gen Z
VIEW MORE
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Brazil
News
Stat: US teen beauty spending soars as Gen Z embrace fragrances and skincare
Beauty
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Retail
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Youth
News
Mami Wata makes sun protection accessible with a touch of humour
Beauty
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Advertising
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Health
News
Cécred champions hair as a cultural memory in first campaign
Beauty
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Pop Culture & Media
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Saintly rebrands toilet hygiene with Renaissance-inspired identity
Design
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VIEW MORE
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