Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector

An honest approach to shaving

As body positivity gains momentum, shaving brands are adopting a more inclusive language that celebrates men’s and women’s myriad attitudes to body hair.

Intelligent haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

Injecting new life into the spa

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical treatments in one place.

Skintellectual Haircare

Skintellectual Haircare:

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and...

 Beauty : Haircare : Technology
Refined Refillables

Refined Refillables:

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.

 Design : Packaging : Beauty
Rejuvenation Haircare

Rejuvenation Haircare:

A new generation of haircare tools are actively working to improve hair quality and health, making hair damage from heat styling a thing...

 Beauty : Wellness : Haircare
The brands redefining sex care as a beauty category

The brands redefining sex care as a beauty category:

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, according to Statista, the beauty...

 Beauty : Health & Wellness : Packaging
Shaving Rebranded

Shaving Rebranded:

As body positivity gains momentum, shaving brands are adopting a more inclusive language that celebrates men’s and women’s myriad...

 Beauty : Branding : Wellness
Dr Anjan Chatterjee on humankind’s evolving perception of beauty

Dr Anjan Chatterjee on humankind’s evolving perception of beauty:

The author of The Aesthetic Brain says multiculturalism is changing our experience of beauty, yet technology is reducing the ability to...

 Wellness : Beauty : Global Wellness Summit
Modern Med Spas

Modern Med Spas:

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical...

 Beauty : Wellness : Drink
Transgender Beauty

Transgender Beauty:

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that...

 Beauty : Retail : Identity
The hair salons re-inventing what it means to be pampered

The hair salons re-inventing what it means to be pampered:

From doing away with stereotypical design cues to creating new moments for socialising, salons are being reconfigured as places where...

 Beauty : Interiors : New Masculinity
Self-tanning Market

Self-tanning Market:

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in...

 Beauty : Retail : Branding
New Fragrance Frontiers

New Fragrance Frontiers:

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the...

 Beauty : Fragrance : Retail
Hype Beauty

Hype Beauty:

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music...

 Beauty : Retail : Fashion
Algorithmic Beauty

Algorithmic Beauty:

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty...

 Beauty
Japanese Beauty

Japanese Beauty:

Japanese beauty is taking back the limelight from its South Korean counterpart.

 Beauty : Retail : Branding
The J-Beauty products to know about

The J-Beauty products to know about:

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.

 Beauty : Skincare : Cosmetics
Mature Men’s Beauty Market

Mature Men’s Beauty Market:

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address...

 Beauty : Retail : New Masculinity
Atolla Skin Lab on scaling personalisation in skincare products

Atolla Skin Lab on scaling personalisation in skincare products:

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

 Beauty : Technology : Customisation
Why beauty brands need a holistic approach to diversity

Why beauty brands need a holistic approach to diversity:

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated...

 Beauty : Inclusive Beauty : Venture Capital
Antonia Opiah addresses the politics of black hair

Antonia Opiah addresses the politics of black hair:

The founder of Un-ruly discusses the launch of an at-home hairstyling service and how it reflects the inequalities of the beauty industry.

 Beauty : Marketing : Digital
These beauty brands are changing the visual language of CBD oil

These beauty brands are changing the visual language of CBD oil:

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

 Beauty : CBD : Hemp
Cyclical beauty

Cyclical beauty:

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and...

 Beauty : Cyclical : Hormones
Do beauty brands need to move beyond the glossy feed?

Do beauty brands need to move beyond the glossy feed?:

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital
How to cater for the time-strapped beauty consumer

How to cater for the time-strapped beauty consumer:

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise...

 Beauty : Skincare : Branding
The Make-up Movement

The Make-up Movement:

In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.

 Beauty : Youth : Makeup
Fragrance Market

Fragrance Market:

The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.

 Beauty : Luxury : Retail
Multisensory Beauty

Multisensory Beauty:

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

 Beauty : Technology : Haircare
Instagram Beauty Market

Instagram Beauty Market:

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult...

 Beauty : Digital : Social Media
Men’s Beauty Market

Men’s Beauty Market:

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

 Beauty : Youth : Branding
How Neutrogena is bringing dermatological technology into the home

How Neutrogena is bringing dermatological technology into the home:

Dr Michael Southall, research director at Johnson & Johnson, and Sebastian Garcia-Vinyard, group brand director at Neutrogena, discuss...

 Skincare : Beauty : Technology
Why beauty brands need to invest in connected devices

Why beauty brands need to invest in connected devices:

Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the...

 Beauty : Technology : Health & Wellness
The Future of Haircare

The Future of Haircare:

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

 Beauty : Digital : Haircare
Could copycat cosmetics re-ignite creativity in beauty?

Could copycat cosmetics re-ignite creativity in beauty?:

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands to reclaim...

 Beauty : Branding : Product Design

Related to Beauty

En brings Japanese beauty rituals to Paris News

En brings Japanese beauty rituals to Paris

The salon by En, a subsidiary of Lenor, will offer hyper-personalised skincare treatments that draw inspiration from east Asian skincare philosophies.

Beauty : Retail : Interiors
Ostens strips back the fragrance experience News

Ostens strips back the fragrance experience

The independent perfumer wants to make open-source fragrances available to everyday consumers.

Beauty : Retail : Fragrance
Thought-starter: Can re-usable packaging appeal to luxury consumers? News

Thought-starter: Can re-usable packaging appeal to luxury consumers?

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.

Beauty : Personal Care : Sustainability
Thought-starter: Is the hair removal market still relevant? News

Thought-starter: Is the hair removal market still relevant?

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look, says foresight writer Rhiannon McGregor.

Beauty : Wellness : Haircare
By Humankind’s personal care products are plastic-neutral News

By Humankind’s personal care products are plastic-neutral

The new personal care brand reconsiders single-use packaging.

Beauty : Wellness : Personal Care
Hair Removal Market Markets

Hair Removal Market

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.

Beauty : Wellness : Design
PWDR is a new take on water-free beauty News

PWDR is a new take on water-free beauty

The new beauty brand’s powdered products are designed to be mixed with water just before application.

Beauty : Skincare : Health
Thought-starter: Are haircare brands borrowing from skincare? News

Thought-starter: Are haircare brands borrowing from skincare?

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.

Haircare : Beauty : Wellness
Chanel’s newest store is a workshop for experiential beauty News

Chanel’s newest store is a workshop for experiential beauty

The luxury house has opened Atelier Beauté Chanel, a permanent space that encourages customers to play rather than shop.

Beauty : Retail : Customer Experience
Why SPF alone will no longer cut it Big Ideas

Why SPF alone will no longer cut it

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains how suncare needs to move from protection to prevention.

Beauty : Skinergies : SPF
Public Goods unites DTC products under one membership News

Public Goods unites DTC products under one membership

Its customers, who pay £46 ($59, €52) a year for membership, now have access to healthy food in addition to personal care items and households goods

Lifestyle : Food : Wellness
Thought-starter: Are the over-40s the next colour cosmetics category? News

Thought-starter: Are the over-40s the next colour cosmetics category?

At a time when Flat Age women are making themselves seen and heard, creative researcher Jessica Smith asks: why are colour cosmetics brands seemingly ignoring them?

Beauty : Inclusivity : Ageism
Loop wants to normalise reusable FMCG packaging News

Loop wants to normalise reusable FMCG packaging

A new circular shopping programme will allow consumers to buy popular products from some of the world’s biggest brands in reusable packaging.

Retail : Packaging : FMCG
Four key themes from CES 2019 Big Ideas

Four key themes from CES 2019

Key talking points from this year’s Consumer Electronics Show in Las Vegas included the next generation of AI, embedding transparency into technology development and safeguarding privacy.

CES 2019 : Technology : Artificial Intelligence
Gillette confronts #MeToo movement News

Gillette confronts #MeToo movement

The shaving brand tackles issues such as bullying and sexual harassment in its new advert, building on past efforts to redefine its long-standing tagline ‘The best a man can get’.

Culture : New Masculinity : Beauty
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