Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector

BIO-BEAUTY
Bio-technology is challenging beauty brands and consumers to forge new definitions of natural

Ancestral rituals
Brands are taking ownership of heritage through rituals and ingredients that celebrate their cultures

Pro-Planet Beauty
Short supply chains and concise routines are in demand as beauty moves from zero to positive impact
Virtual sanctuaries

Virtual sanctuaries:

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing...

 Virtual Reality : Luxury Beauty : Beauty
Flat Age Beauty Market

Flat Age Beauty Market:

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their...

 Beauty : Advertising : The Flat Age Society
Ancestral Beauty

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate...

 Beauty : Society : Culture
Webinar: Covid-19 Future Planning

Webinar: Covid-19 Future Planning:

A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation...

 Society : Covid-19 : Retail
Covid-19 Contingency Planning

Covid-19 Contingency Planning:

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your...

 Covid-19 : Society : Health
Skincare minimalism

Skincare minimalism:

Salima Issaoui, founder of Barcelona-based Uzza Skincare, discusses how a less-is-more approach could revolutionise the skincare industry.

 Beauty : Beauty Industry : Make Up
Nature+ Beauty

Nature+ Beauty:

As supplies of raw ingredients dwindle, bio-technology is stepping in to challenge beauty brands and consumers to forge new definitions...

 Beauty : Sustainability : Bio-technology
MyBeautyBrand is taking the hassle out of side hustles

MyBeautyBrand is taking the hassle out of side hustles:

Robin Derrick, co-founder of MyBeautyBrand, discusses his peer-driven beauty label, the importance of online communities and future...

 Beauty : Peer To Peer : Retail Experience
Diving into Lush’s phygital experiments

Diving into Lush’s phygital experiments:

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine...

 Retail : Beauty : Technology
SMS is changing the face of customer service

SMS is changing the face of customer service:

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more...

 Retail : Customer Service : Technology
The smell of success: scent as the future of engagement

The smell of success: scent as the future of engagement:

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional connections, drive productivity...

 Branding : Marketing : Retail
Skincare Networks

Skincare Networks:

New online platforms are cutting through hyperbolic content with peer and expert advice designed to improve personal routines and...

 Beauty : Skincare : Peer To Peer
Psychotherapy is shaping the future of skincare

Psychotherapy is shaping the future of skincare:

Charlotte Ferguson, founder of wellness brand Disciple, explains why psychodermatology is a growing field in treating stress-related...

 Beauty : Skincare : Therapy
Middle Man Beauty Market

Middle Man Beauty Market:

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity,...

 New Masculinity : Beauty : Skincare
Recreation Skincare

Recreation Skincare:

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal...

 Health & Wellness : Beauty : Skincare
By-product beauty

By-product beauty:

Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally...

 Beauty : Ingredient : Circular Economy
Certified Supplements Market

Certified Supplements Market:

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping...

 Supplements : Wellness : Health
Bio-positive Beauty

Bio-positive Beauty:

Short, traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact.

 Beauty : Sustainability : Science
Suncare Market

Suncare Market:

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically...

 Health : Wellness : Beauty
Adaptive Beauty

Adaptive Beauty:

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and...

 Beauty : Inclusivity : Japan
K-beauty Lite

K-beauty Lite:

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired...

 Beauty : Youth : Retail
Beauty has a responsibility to cater for men of colour

Beauty has a responsibility to cater for men of colour:

Blake Rascoe and Patrick Boateng, co-founders of skincare brand Ceylon, explain beauty’s representation problem and why brands need to...

 Beauty : New Masculinity : Skincare
How skincare can learn from the auto industry

How skincare can learn from the auto industry:

Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations to help diversify the skin...

 Beauty : Health : Wellness
New beauty origins

New beauty origins:

From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next...

 Beauty : Health And Wellness : Ingredients
Skintellectual Haircare

Skintellectual Haircare:

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and...

 Beauty : Haircare : Technology
The unmissable products from Cosmoprof 2019

The unmissable products from Cosmoprof 2019:

From cosmetic contact lenses that encourage self-expression to sustainable sun cream that delivers on protection, discover the most...

 Beauty : Health : Wellness
Hair Removal Market

Hair Removal Market:

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.

 Beauty : Wellness : Design
Why SPF alone will no longer cut it

Why SPF alone will no longer cut it:

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains how suncare needs to move...

 Beauty : Skinergies : SPF
Refined Refillables

Refined Refillables:

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.

 Design : Packaging : Beauty
Rejuvenation Haircare

Rejuvenation Haircare:

A new generation of haircare tools are actively working to improve hair quality and health, making hair damage from heat styling a thing...

 Beauty : Wellness : Haircare
The brands redefining sex care as a beauty category

The brands redefining sex care as a beauty category:

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, according to Statista, the beauty...

 Beauty : Health & Wellness : Packaging
Shaving Rebranded

Shaving Rebranded:

As body positivity gains momentum, shaving brands are adopting a more inclusive language that celebrates men’s and women’s myriad...

 Beauty : Branding : Wellness
Dr Anjan Chatterjee on humankind’s evolving perception of beauty

Dr Anjan Chatterjee on humankind’s evolving perception of beauty:

The author of The Aesthetic Brain says multiculturalism is changing our experience of beauty, yet technology is reducing the ability to...

 Wellness : Beauty : Global Wellness Summit
Modern Med Spas

Modern Med Spas:

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical...

 Beauty : Wellness : Drink
Rethinking Bodycare

Rethinking Bodycare:

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting...

 Beauty : Branding : Packaging
Transgender Beauty

Transgender Beauty:

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that...

 Beauty : Retail : Identity
The hair salons re-inventing what it means to be pampered

The hair salons re-inventing what it means to be pampered:

From doing away with stereotypical design cues to creating new moments for socialising, salons are being reconfigured as places where...

 Beauty : Interiors : New Masculinity
Self-tanning Market

Self-tanning Market:

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in...

 Beauty : Retail : Branding
New Fragrance Frontiers

New Fragrance Frontiers:

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the...

 Beauty : Fragrance : Retail
Hype Beauty

Hype Beauty:

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music...

 Beauty : Retail : Fashion
Algorithmic Beauty

Algorithmic Beauty:

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty...

 Beauty
Japanese Beauty

Japanese Beauty:

Japanese beauty is taking back the limelight from its South Korean counterpart.

 Beauty : Retail : Branding
The J-Beauty products to know about

The J-Beauty products to know about:

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.

 Beauty : Skincare : Cosmetics
Mature Men’s Beauty Market

Mature Men’s Beauty Market:

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address...

 Beauty : Retail : New Masculinity
Atolla Skin Lab on scaling personalisation in skincare products

Atolla Skin Lab on scaling personalisation in skincare products:

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

 Beauty : Technology : Customisation
Why beauty brands need a holistic approach to diversity

Why beauty brands need a holistic approach to diversity:

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated...

 Beauty : Inclusive Beauty : Venture Capital
Antonia Opiah addresses the politics of black hair

Antonia Opiah addresses the politics of black hair:

The founder of Un-ruly discusses the launch of an at-home hairstyling service and how it reflects the inequalities of the beauty industry.

 Beauty : Marketing : Digital
These beauty brands are changing the visual language of CBD oil

These beauty brands are changing the visual language of CBD oil:

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

 Beauty : CBD : Hemp
Cyclical beauty

Cyclical beauty:

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and...

 Beauty : Cyclical : Hormones
Do beauty brands need to move beyond the glossy feed?

Do beauty brands need to move beyond the glossy feed?:

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital
How to cater for the time-strapped beauty consumer

How to cater for the time-strapped beauty consumer:

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise...

 Beauty : Skincare : Branding
The Make-up Movement

The Make-up Movement:

In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.

 Beauty : Youth : Makeup
Fragrance Market

Fragrance Market:

The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.

 Beauty : Luxury : Retail
Multisensory Beauty

Multisensory Beauty:

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

 Beauty : Technology : Haircare
Instagram Beauty Market

Instagram Beauty Market:

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult...

 Beauty : Digital : Social Media
Men’s Beauty Market

Men’s Beauty Market:

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

 Beauty : Youth : Branding
How Neutrogena is bringing dermatological technology into the home

How Neutrogena is bringing dermatological technology into the home:

Dr Michael Southall, research director at Johnson & Johnson, and Sebastian Garcia-Vinyard, group brand director at Neutrogena, discuss...

 Skincare : Beauty : Technology
Why beauty brands need to invest in connected devices

Why beauty brands need to invest in connected devices:

Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the...

 Beauty : Technology : Health & Wellness
The Future of Haircare

The Future of Haircare:

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

 Beauty : Digital : Haircare
Could copycat cosmetics re-ignite creativity in beauty?

Could copycat cosmetics re-ignite creativity in beauty?:

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands to reclaim...

 Beauty : Branding : Product Design

Related to Beauty

A serum to boost the skin’s microbiome News

A serum to boost the skin’s microbiome

Ellis Day Skin Science is a skincare brand harnessing the power of microorganisms with its debut product, Wild Resilience Active Phage Serum.

Beauty : Health And Wellness : Skincare
Lumasol’s suncare for smart sunbathers News

Lumasol’s suncare for smart sunbathers

US – Lumasol has launched a suncream mist complete with a smart engine and wristband that reminds users to re-apply the product.

Beauy : Beauty : Wellness
Fenty Beauty builds hype with China’s HEYTEA News

Fenty Beauty builds hype with China’s HEYTEA

Rihanna's make-up brand is turning to the food industry to promote its latest range of blushers.

Beauty : Make-up : Tea
Rebranding pharmaceuticals for China’s young singles News

Rebranding pharmaceuticals for China’s young singles

Serviceplan has transformed a classic anti-itching cream into unisex lipsticks for the country’s Generation Z

Beauty : Health And Wellness : Branding
Covid-19: E.l.f. and safety comes to TikTok News

Covid-19: E.l.f. and safety comes to TikTok

E.l.f. Cosmetics has partnered with TikTok on a song remix of ‘Eyes. Lips. Face.’, which was popular on the platform last autumn.

Social Media : Gen Z : TikTok
Deciem's virtual consultations connect skincare experts News

Deciem's virtual consultations connect skincare experts

Deciem's new virtual consultation feature invites consumers to digitally connect with the brand's skincare experts.

Beauty : Wellness : Skincare
The Makeup Museum tackles loneliness with memories campaign News

The Makeup Museum tackles loneliness with memories campaign

Generations of Beauty is a social media campaign from The Makeup Museum, celebrating the history of make-up and how it connects generations.

Beauty : Society : Customer Experience
A portable sanitation kit for public hygiene News

A portable sanitation kit for public hygiene

Designer Kiran Zhu has created a cleanliness package to improve public health habits following the pandemic.

Health & Wellness : Beauty : Covid-19
FaceGym’s personal training goes virtual News

FaceGym’s personal training goes virtual

The non-invasive facial workouts are hosted online, led by facial personal trainers.

Beauty : Technology : Retail
Fable & Mane brings Indian rituals to haircare News

Fable & Mane brings Indian rituals to haircare

Fable & Mane is a new haircare brand bringing Indian rituals and plant-powered ingredients to modern consumers.

Beauty : Health : Wellness
Feedback Frontiers Macro Trends

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model.

Retail : E-commerce : Digital
Covid-19: An AR plug-in to support cosmetics brands News

Covid-19: An AR plug-in to support cosmetics brands

YouCam developer Perfect is offering cosmetics brands free augmented reality (AR) experiences, web subscriptions and product listings while the pandemic continues.

Beauty : Retail : Beauty Tech
Stat: The US beauty market could see its biggest decline News

Stat: The US beauty market could see its biggest decline

America’s cosmetics and toiletries market is set to record the sharpest decline in 60 years, owing to the Covid-19 pandemic, according to new forecasts by Kline.

Beauty : Covid-19 : Coronavirus
Covid-19: Bleach brings home the salon experience News

Covid-19: Bleach brings home the salon experience

Bleach London has launched a virtual hair salon experience to help guide isolated consumers through at-home hair maintenance.

Beauty : Covid-19 : Retail
Watch: Covid-19 Future Planning Webinar News

Watch: Covid-19 Future Planning Webinar

Senior futures analyst Victoria Buchanan presents a 30-minute webinar examining Covid-19’s impact across key sectors.

Covid-19 : Society : Health And Wellness
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