Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector

Expanding the definition of inclusivity

Bridgette Howard on the need for vertically integrated inclusivity.

J-beauty isn't a fad

Japanese beauty is taking back the limelight from its South Korean counterpart.

The importance of community

The founder of Un-ruly discusses the launch of an at-home hairstyling service.

Self-tanning Market

Self-tanning Market:

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in...

 Beauty : Retail : Branding
New Fragrance Frontiers
Video

New Fragrance Frontiers:

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the...

 Beauty : Fragrance : Retail
Hype Beauty

Hype Beauty:

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music...

 Beauty : Retail : Fashion
Algorithmic Beauty
Video

Algorithmic Beauty:

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty...

 Beauty
Japanese Beauty
Video

Japanese Beauty:

Japanese beauty is taking back the limelight from its South Korean counterpart.

 Beauty : Retail : Branding
The J-Beauty products to know about

The J-Beauty products to know about:

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.

 Beauty : Skincare : Cosmetics
Mature Men’s Beauty Market
Video

Mature Men’s Beauty Market:

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address...

 Beauty : Retail : New Masculinity
Atolla Skin Lab on scaling personalisation in skincare products

Atolla Skin Lab on scaling personalisation in skincare products:

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

 Beauty : Technology : Customisation
Why beauty brands need a holistic approach to diversity
Video

Why beauty brands need a holistic approach to diversity:

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated...

 Beauty : Inclusive Beauty : Venture Capital
Antonia Opiah addresses the politics of black hair

Antonia Opiah addresses the politics of black hair:

The founder of Un-ruly discusses the launch of an at-home hairstyling service and how it reflects the inequalities of the beauty industry.

 Beauty : Marketing : Digital
These beauty brands are changing the visual language of CBD oil

These beauty brands are changing the visual language of CBD oil:

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

 Beauty
Cyclical beauty
Video

Cyclical beauty:

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and...

 Beauty : Cyclical : Hormones
Do beauty brands need to move beyond the glossy feed?

Do beauty brands need to move beyond the glossy feed?:

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital
How to cater for the time-strapped beauty consumer

How to cater for the time-strapped beauty consumer:

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise...

 Beauty : Skincare : Branding
The Make-up Movement
Video

The Make-up Movement:

In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.

 Beauty : Youth : Makeup
Fragrance Market

Fragrance Market:

The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.

 Beauty : Luxury : Retail
Multisensory Beauty
Video

Multisensory Beauty:

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

 Beauty : Technology : Haircare
Brandon Truaxe on why creating niche beauty products pays off

Brandon Truaxe on why creating niche beauty products pays off:

The founder of Deciem on the success of its science-based beauty brands NIOD, Hylamide and The Ordinary.

 Beauty : Skincare : Transparency
Instagram Beauty Market
Video

Instagram Beauty Market:

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult...

 Beauty : Digital : Social Media
Men’s Beauty Market
Video

Men’s Beauty Market:

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

 Beauty : Youth : Branding
How Neutrogena is bringing dermatological technology into the home
Video

How Neutrogena is bringing dermatological technology into the home:

Dr Michael Southall, research director at Johnson & Johnson, and Sebastian Garcia-Vinyard, group brand director at Neutrogena, discuss...

 Skincare : Beauty : Technology
Why beauty brands need to invest in connected devices

Why beauty brands need to invest in connected devices:

Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the...

 Beauty : Technology : Health & Wellness
The Future of Haircare
Video

The Future of Haircare:

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

 Beauty : Digital : Haircare
Rethinking Bodycare

Rethinking Bodycare:

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting...

 Beauty : Branding : Packaging

Related to Beauty

Hotel Toiletries Upgraded Markets

Hotel Toiletries Upgraded

Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom products.

Travel : Hospitality : Beauty
H&M debuts fine scents for all styles News

H&M debuts fine scents for all styles

In collaboration with renowned perfume house Givaudan, H&M has launched a wardrobe of fragrances offering 25 different scents.

Fashion : Beauty : Fragrance
Clean Market offers instant detox for city dwellers News

Clean Market offers instant detox for city dwellers

Clean Market is a new health destination dedicated to practical wellness. The store offers accredited products and services designed to support city dwellers’ overall health and wellbeing.

Wellness : Health : Beauty
Stat: Americans splurge on self-indulgence News

Stat: Americans splurge on self-indulgence

A new study by event and ticketing platform Eventbrite found that Americans spend an average of £108,843 ($143,280, €122,493) on treating themselves during their lifetime.

Beauty : Wellness : Finance
Dollar Shave Club celebrates male shaving rituals News

Dollar Shave Club celebrates male shaving rituals

Male grooming brand Dollar Shave Club has launched a new campaign that explores the honest shaving habits of men.

Beauty : Grooming : Shaving
Thought-starter: How are perceptions of acne changing? News

Thought-starter: How are perceptions of acne changing?

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has long been steeped in stigma.

Beauty : Culture : Media
Thought-starter: Can young South Koreans create a better future for themselves? News

Thought-starter: Can young South Koreans create a better future for themselves?

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated archetypes.

Youth : South Korea : Culture
Acne Positivity Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has long been steeped in stigma.

Youth : Beauty : Wellness
Thought-starter: Is the at-home hair colour kit due a refresh? News

Thought-starter: Is the at-home hair colour kit due a refresh?

Foresight editor Daniela Walker looks at the brands launching at-home kits with salon-quality dyes and precision application tools.

Beauty : Hair Colour : Hair Dye
Nuud launches a cream deodorant News

Nuud launches a cream deodorant

The Netherlands – Nuud is a beauty start-up that offers a natural deodorant with a novel application method.

Beauty : Wellness : Health
Avon creates a podcast for recruitment News

Avon creates a podcast for recruitment

New York – The stalwart beauty brand has launched its first ever podcast series called Make It Happen.

Beauty : Workplace : Media
Billie destigmatises female body hair News

Billie destigmatises female body hair

US – Start-up shaving brand Billie is putting female body hair at the centre of its latest campaign.

Beauty : Billie : Marketing
Has the inclusivity movement become too tokenistic? Opinion

Has the inclusivity movement become too tokenistic?

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing as though they're jumping on a bandwagon.

Inclusivity : Marketing : Campaigns
Lush develops a sustainable foundation News

Lush develops a sustainable foundation

Global – Organic cosmetics brand Lush has expanded into the make-up aisle with a new range of solid foundations that are available in 40 shades.

Beauty : Sustainability : Product Design
Thought-starter: How are brands pushing fragrance to the next level? News

Thought-starter: How are brands pushing fragrance to the next level?

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.

Fragrance : Beauty : Niche Fragrance
Load More