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Netflix Spain turns promotional vinyl billboard into free handbags for fans

News

Netflix Spain turns promotional vinyl billboard into free handbags for fans

A colossal vinyl billboard displayed on Madrid’s main street and promoting season two of Netflix’s reality show I Am Georgina will soon be transfor...
Media & Entertainment : Fashion : Advertising & Branding
A community co-created makeover of a 144-year-old design institution

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A community co-created makeover of a 144-year-old design institution

The Rhode Island School of Design has updated its brand identity to match the institution’s vision to ‘question to create, create to question’.
Design : Advertising & Branding : Society
Soho House taps into its members to develop beauty products

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Soho House taps into its members to develop beauty products

Building on its spas and Cowshed products, global hospitality and lifestyle brand Soho House has created a skincare line that harnesses its most va...
Beauty : Hospitality : Society
Sourcewhere sources rare fashion with a personal touch

News

Sourcewhere sources rare fashion with a personal touch

Catering for time-pressed fashion consumers, Sourcewhere is a resale app that connects customers searching for rare archival items with verified se...
Retail : Luxury : Feedback Frontiers
Stat: US consumers welcome brands’ SMS marketing

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Stat: US consumers welcome brands’ SMS marketing

As smartphone usage continues to rise, a report by Attentive reveals that companies are failing to capitalise on the device’s marketing potential.
Stat : Stats : Statistic
Stat: Expectations accelerate for customer service online

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Stat: Expectations accelerate for customer service online

With more people having relied on e-commerce solutions as a result of the pandemic, a study by OpenText finds that there is now an even greater exp...
Technology : Retail : Society
Online discovery presents opportunities for beauty brands

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Online discovery presents opportunities for beauty brands

The pandemic has pushed beauty consumers towards online shopping, but they have high expectations of e-commerce sites, according to new research.
Stat : Statistic : Beauty
Stat: Christmas shoppers will be avoiding in-store buying

News

Stat: Christmas shoppers will be avoiding in-store buying

British consumers plan to avoid shopping in bricks-and-mortar locations this festive season, with many put off by Covid-19 restrictions.
Retail : Covid-19 : Coronavirus
The Inkey List takes customers back to school

News

The Inkey List takes customers back to school

The skincare brand is launching an educational marketing campaign, bringing skin, hair and cosmetics advice to its customers.
Beauty : Skincare : Educational Marketing
Stat: Consumer confidence in online shopping booms

News

Stat: Consumer confidence in online shopping booms

Consumers' purchasing behaviour has transformed during the pandemic, with more than ever feeling confident to shop online in new categories.
Retail : Online Shopping : E-commerce
Raw and real: a new era for influencer marketing

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
Stat: Online shopping habits will outlast the pandemic

News

Stat: Online shopping habits will outlast the pandemic

Since the pandemic began, consumers in the US have embraced e-commerce at a rapid and unprecedented rate, as per data from PYMENTS.com.
Retail : Covid-19 : Coronavirus
The Future Laboratory braces retailers for a new normal

News

The Future Laboratory braces retailers for a new normal

The Future Laboratory’s latest campaign brings to life the ways retail businesses can thrive during and beyond Covid-19.
Retail : Coronavirus : Covid-19
Stat: Social media shopping accelerates in China

News

Stat: Social media shopping accelerates in China

New insight from eMarketer forecasts the growth potential of social commerce in China, as social platforms increasingly become storefronts.
Retail : Social Media : Technology
Deciem's virtual consultations connect skincare experts

News

Deciem's virtual consultations connect skincare experts

Deciem's new virtual consultation feature invites consumers to digitally connect with the brand's skincare experts.
Beauty : Wellness : Skincare
What lies in store for retail post-Covid-19

Viewpoints

What lies in store for retail post-Covid-19

Jeff Kindleysides, founder of design studio Checkland Kindleysides, discusses Covid-19’s impact on experiential retail, brand communications and th...
Retail : Society : Brand Communication
Stat: Employee safety is key for Generation Z

News

Stat: Employee safety is key for Generation Z

The majority of Generation Z say the main action they want to see from brands during the current pandemic is ensuring employee and consumer safety,...
Retail : Covid-19 : Coronavirus
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