Global – The Future Laboratory’s latest campaign brings to life the ways retail businesses can thrive during and beyond Covid-19.
Created with animation studio Newgold, the short film explores how the retail sector has progressed over time, and how it will exist beyond the immediate impact of the pandemic. Retail was already facing a number of struggles and has been one of the hardest-hit sectors. But with the chaos comes new opportunities.
The campaign accompanies our latest retail macrotrend, Feedback Frontiers, which examines the ways brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model.
As the sector recalibrates, The Future Laboratory is helping brands to consider short- and long-term survival strategies, as well as consumer-facing innovations, products, services, experiences and communications. Find out how your brand can prepare for a new era of commerce by discovering our Retail Services.