Channel 4

Cruise ships produce dangerously high amounts of pollution

Big Ideas

Cruise ships produce dangerously high amounts of pollution

Global – Levels of on-board ultra-fine particle pollutants are causing concern among medical scientists and environmentalists.
Travel : Hospitality : Pollution
Lucy Hardcastle: Creative Direction

Design Directions

Lucy Hardcastle: Creative Direction

Creative director Lucy Hardcastle uses a cross-disciplinary approach to achieve a hyper-real aesthetic that blurs the boundaries between the physic...
Lucy Hardcastle : Motion Graphics : Revelation Brands
Surrounded by synths

News

Surrounded by synths

UK – The lines between reality and fantasy are blurred in Channel 4’s new ad campaign for Humans.
Faction Marketing : Channel 4 : Humans
A lighter look at life

News

A lighter look at life

UK – Maltesers is taking a nuanced approach to disability in its new series of light-hearted anecdotal adverts.
Maltesers : Disability : Neutral Culture
Making a marque

News

Making a marque

UK – Channel 4 has introduced its latest rebranding that puts its iconic logo at the centre of the story.
Channel 4 : 4Creative : Neville Brody
Escape the city

News

Escape the city

London – Channel 4 is showing commuters just how susceptible they are to surveillance for the launch of new show Hunted.
Hunted : 4Creative : Off-grid
YouTube news

Big Ideas

YouTube news

Global – YouTube has launched Newswire, a service that provides eyewitness videos of breaking news events.
YouTube : Google : News
Robotic ruse

News

Robotic ruse

London – Adverts for a new type of synthetic human had social media in a flush this week, before the campaign was revealed to be a clever ruse for ...
Channel 4 : Humans : Advertising
Poll position

News

Poll position

London – Why have a phone-in vote when you can do the real thing? asks Channel 4 as it prepares to close E4 for the general election.
E4 : General Election : Brandstanding
The Optimised Self

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation : Health : Wellbeing
Cannes Lions 2013 Report: Part 1

Big Ideas

Cannes Lions 2013 Report: Part 1

Cannes – When rapper Sean ‘Diddy’ Combs appeared at the world’s most prestigious advertising festival last week to discuss his new music platf...
Advertising : Dove : IBM
Random antics: Microsoft airs animated series

News

Random antics: Microsoft airs animated series

Random antics: Microsoft airs animated series
Advertising : Tv : Characters
You, the editor

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...
Social Media : Publications : Media
Williamson Curran: Creative design

Design Directions

Williamson Curran: Creative design

The Studio of Williamson Curran is a London-based creative design consultancy founded by Geoff Williamson and Chris Curran.
London : Film Noir : Moving Image
Channel 4 launches new social media channel

Big Ideas

Channel 4 launches new social media channel

Channel 4 launches new social media channel
Channel 4 : Tv : Social Media
Age of change: TV series explores future home

News

Age of change: TV series explores future home

London – The Future Laboratory co-founder Chris Sanderson is to present a Channel 4 series called Home of the Future in which he will oversee the P...
3D : Innovations : Series
Channel 4 campaign seeks a more targeted view

Big Ideas

Channel 4 campaign seeks a more targeted view

Channel 4 campaign seeks a more targeted view
Intuitive : Channel 4 : TV Advertising
Drink up: Self-monitoring app tells you when to stop drinking

News

Drink up: Self-monitoring app tells you when to stop drinking

Drink up: Self-monitoring app tells you when to stop drinking
App : Virtual Bar : Self-monitoring
Generation Jones

Communities

Generation Jones

Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...
&Co : DeLonghi : Gaggia
Boytox boom: Suits get the needle

Big Ideas

Boytox boom: Suits get the needle

Boytox boom: Suits get the needle
Botox : Cosmetic Surgery : Bruxism
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