Dove

Dove campaign highlights over-sexualisation of women in gaming

News

Dove campaign highlights over-sexualisation of women in gaming

After a first instalment in autumn 2022, Dove, Epic Games’ Unreal Engine education team and Women in Games have unveiled the sequel to their Real V...
Gaming : Dove : Beauty
Dove celebrates self-love with its Girls Room series

News

Dove celebrates self-love with its Girls Room series

Dove has launched a five-part scripted series to draw attention to issues commonly faced by young women.
Beauty : Self Esteem : Dove
Dove champions a non-binary stock photo library

News

Dove champions a non-binary stock photo library

The brand is releasing over 5,000 images to shatter beauty stereotypes around women and non-binary individuals.
Culture : Female Futures : Representation
Instagram Beauty Market

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.
Beauty : Digital : Social Media
Why are beauty brands hypocritical when it comes to diversity?

Viewpoints

Why are beauty brands hypocritical when it comes to diversity?

Although beauty brands promote diversity in some parts of the world, many still actively support dangerous skin-whitening practices in other regions.
Beauty : Diversity : Inclusivity
Good economics

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever : Sustainability : Whole-system Thinking
Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
A bad sport

News

A bad sport

UK – Dove has launched a platform that enables people to respond to sexist comments about female athletes.
Backlash Brands : Brandstanding : Dove
Positive advertising

Big Ideas

Positive advertising

Global – Following two years of global research Unilever will no longer use sexist stereotypes in its advertising campaigns.
Unilever : Neutral Culture : Gender
SXSW Interactive 2016: Dove

Big Ideas

SXSW Interactive 2016: Dove

Austin – Dove has teamed up with Twitter to offer women an insight into how they talk about themselves and others online.
Dove : SXSW 2016 : Twitter
The E-motional Economy

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy : Artificial Emotional Intelligence : Mood Manipulation
Empowerment overload

News

Empowerment overload

Toronto – In a biting satire of the present trend for femvertising, Canadian agency John St presents Jane St, an offshoot company dedicated to girl...
Femvertising : Peak Real : Female Empowerment
Anti-authenticity Marketing

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...
Beyond Borders : Authenticity : Heritage
Peak Real: Are we there yet?

Viewpoints

Peak Real: Are we there yet?

Target claims to love every body. But ‘real-women’ advertising is already a cliché.
Dove : Real Talk : Target
Women’s vice

Big Ideas

Women’s vice

Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.
Vice : Unilever : Broadly
Dove launches #SpeakBeautiful campaign to bring on the compliments

Big Ideas

Dove launches #SpeakBeautiful campaign to bring on the compliments

The Netherlands – Dove has launched an online campaign to stop women from tweeting negative comments about their own and other people’s appearance.
Dove : #SpeakBeautiful : Inner Beauty
P&G ad campaign explores phrase ‘like a girl’

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.
Tiny Tot Feminism : Proctor & Gamble : Always
The Athena Woman

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...
The Athena Women : New Adventure Seekers : Reality Check Branding
Cannes Lions 2013 Report: Part 1

Big Ideas

Cannes Lions 2013 Report: Part 1

Cannes – When rapper Sean ‘Diddy’ Combs appeared at the world’s most prestigious advertising festival last week to discuss his new music platf...
Advertising : Dove : IBM
Dove campaign aims to disrupt image retouchers

Big Ideas

Dove campaign aims to disrupt image retouchers

Dove campaign aims to disrupt image retouchers
Dove : Real Beauty : Campaign
Delhi Revivalists

Communities

Delhi Revivalists

A creative mela, or festival, is taking off in New Delhi’s Hauz Khaz Village. Alternative designers, fashionistas and foodies are putting their own...
Food : Tea Room Traditionalist : Typo-Preservist
Boomers seek a new age of youthful branding

Big Ideas

Boomers seek a new age of youthful branding

Boomers seek a new age of youthful branding
Youth : Youthful : Age
Grocery giant plays film director

Big Ideas

Grocery giant plays film director

Grocery giant plays film director
Procter & Gamble : Walmart : P&G
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