Age

Saga Holidays campaign challenges assumptions on over-50s travellers

News

Saga Holidays campaign challenges assumptions on over-50s travellers

Saga Holidays, the British travel company for the over-50s, has launched a television campaign that aims to challenge perceptions about the types o...

Travel & Hopsitality : Society : Sports & Leisure

Dentsu and 55/Redefined tackle ageism in advertising

News

Dentsu and 55/Redefined tackle ageism in advertising

Recognising the lack of age diversity that persists in the industry, advertising agency Dentsu UK is working to improve age represenation in the se...

Society : Workplace : Advertising & Branding

Stat: Thai consumers seek preventative health solutions

News

Stat: Thai consumers seek preventative health solutions

As new Covid variants emerge, individual consumers are adapting their diets and wellbeing routines to protect themselves from illness and boost the...

Health & Wellness : Beauty : Society

Stat: People consider age as an employability barrier

News

Stat: People consider age as an employability barrier

In a recent global poll of more than 20,000 respondents across 28 countries, Ipsos reports that people, on average, said they need to work until ag...

Society : Work : Employment

The Flat Age Society

Trend Tracker

The Flat Age Society

In 2014, we identified The Flat Age Society, a group of optimistic and entrepreneurial consumers aged 60 and over who are creating a world in which...

The Flat Age Society : Boomers : Aging

India Knight writes new book on beauty and age

Big Ideas

India Knight writes new book on beauty and age

UK – British journalist India Knight is releasing a new book in the autumn. Entitled In Your Prime: How to Age Disgracefully, her non-fiction book ...

Flat Agers : Ageing : Beauty

The Flat Age Society

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...

Baby Boomers : Age : Agelessness

UK over-50s embrace their olderpreneurial spirit

Big Ideas

UK over-50s embrace their olderpreneurial spirit

UK over-50s embrace their olderpreneurial spirit

Amortals : Boomers : Older People

In with the old: Cover story celebrates sporting senior citizens

News

In with the old: Cover story celebrates sporting senior citizens

New York – Out with naval-gazing 20something hipsters, in with groovy Amortals. Victory Journal celebrates the time-honoured, and now declining, US...

New York : US : Handball

Club teaches senior citizens about technology

Big Ideas

Club teaches senior citizens about technology

Club teaches senior citizens about technology

Ageing : Pew : Over 60s

Female agenda: Event explores what women want

News

Female agenda: Event explores what women want

London – At our Womenomics Network Evening at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed Amanda Carr and ...

Female : Over Forties : 35 Ups

The F-word: Network Evening explores Womenomics

News

The F-word: Network Evening explores Womenomics

London – Porn or romance? Is feminism a dirty word? These were just some of the questions posed at LS:N Global’s Womenomics Network Evening la...

Luxury : Age : Boomer

Male and female attitudes to ageing revealed

Big Ideas

Male and female attitudes to ageing revealed

Male and female attitudes to ageing revealed

Skin : Age : Older

Child's view: Print Media enters a new age

News

Child's view: Print Media enters a new age

Child’s view: Print Media enters a new age

Grey : Individual Experiences : Children Suffering Abuse

Young fuel growth in fast food sector in India

Big Ideas

Young fuel growth in fast food sector in India

Young fuel growth in fast food sector in India

Restaurant : Population : Fast-food

Swedes ready to sell personal data for rewards

Big Ideas

Swedes ready to sell personal data for rewards

Swedes ready to sell personal data for rewards

Bespoke : Deals : Age

News

All natural: Drinks brand moulds strange fruit

All natural: Drinks brand moulds strange fruit

Advertising : Lemon : Oranges

Russian ideas of luxury vary by age and gender

Big Ideas

Russian ideas of luxury vary by age and gender

Russian ideas of luxury vary by age and gender

Luxury : Private Planes : Sociology

Age concern: T-Site appeals to older consumers

News

Age concern: T-Site appeals to older consumers

Tokyo – A new retail village called Daikanyama T-Site has opened aimed at middle-aged consumers and Baby Boomers.

Camera : Middle-aged : Klein Dytham Architecture

Boomers seek a new age of youthful branding

Big Ideas

Boomers seek a new age of youthful branding

Boomers seek a new age of youthful branding

Youth : Youthful : Age

Fujifilm adds a different complexion in China

Big Ideas

Fujifilm adds a different complexion in China

Fujifilm adds a different complexion in China

Whitening : Fujifilm : Astalift

US exercises caution on anti-ageing products

Big Ideas

US exercises caution on anti-ageing products

US exercises caution on anti-ageing products

Skincare : Skin : Exercise

IBM gains recognition through new technology

Big Ideas

IBM gains recognition through new technology

IBM gains recognition through new technology

Camera : Store : Virtual

The best of 2010: The key retail Insights of the year

Big Ideas

The best of 2010: The key retail Insights of the year

The best of 2010: The key retail Insights of the year

Quality : Why She Shops : Bain & Company

For women, life begins at 35

Big Ideas

For women, life begins at 35

For women, life begins at 35

Shopping : Fulfilment : Grown-up

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