Boomers

Sharing is caring in new Red Baron pizza campaign

News

Sharing is caring in new Red Baron pizza campaign

Pizza brand Red Baron’s new Sharing Leads to More Caring campaign highlights how sharing food can lead to deeper connections and meaningful co...

Food&Drink : Advertising : Boomers

Stat: Older workers are key to the UK’s economic growth

News

Stat: Older workers are key to the UK’s economic growth

The UK’s economic future hinges on mobilising its older workforce, according to a report by the Centre for Ageing Better (CAB).

Finance : Cost Of Living : Economy

Boomers Now and Next: From Ageing to Becoming

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Stat: Young remote workers experience poor wellbeing

News

Stat: Young remote workers experience poor wellbeing

Young people in remote-based jobs are disproportionately affected by the emotional effects of working from home during the pandemic, according to n...

Youth : Workplace : Covid-19

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...

Beauty : Advertising : The Flat Age Society

The attitudes of US high-net-worth individuals are changing

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

Finance : Luxury : Culture

Luxury Index 2015

Markets

Luxury Index 2015

LS:N Global plots the shifts in luxury in 2015 and identifies a market that is abandoning traditional signifiers such as wealth, permanence and sta...

The Luxury Index : New Luxury Millennials : Five Stages Of Luxury

Mark Sear: Big and fast data

Viewpoints

Mark Sear: Big and fast data

Mark Sear, EMC Corporation’s chief technology officer, talks relevance and healthcare tech.

Big Data : Healthcare Tech : Boomers

Big Ideas

Label warning

US – Consumers are becoming increasingly indifferent to so-called organic products, according to a new study from Mintel.

Food : Organic : Health

The Flat Age Society

Trend Tracker

The Flat Age Society

In 2014, we identified The Flat Age Society, a group of optimistic and entrepreneurial consumers aged 60 and over who are creating a world in which...

The Flat Age Society : Boomers : Aging

Passing the torch

Big Ideas

Passing the torch

US – The conservative spending habits of Millennials could spell trouble for the American economy.

Millennials : Standard & Poor : Beth Ann Bovino

Septuagenarian sweat

Big Ideas

Septuagenarian sweat

UK – New survey from Nuffield Health reveals that 70-year-olds are its most frequent gym-goers, notching up more monthly visits than Millennials an...

Septuagenarians : Boomers : Nuffield Health

Big Ideas

Boomer beauty

UK – The cosmetics industry in Britain has experienced a surge in sales among Baby Boomer women, according to a study by beauty e-commerce site Esc...

Boomer Beauty : Cosmetics : Flat-Age Beauty

Boomer women back to work

Big Ideas

Boomer women back to work

UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...

UK Census : Alex Maritz : Flat-Agers

News

Be older

London – Bolder, or b-older, is a new online platform that celebrates the lives and continuing achievements of Baby Boomers.

Bolder : Helen Cathcart : Dominique Afacan

Australia’s Seniorpreneurs

Big Ideas

Australia’s Seniorpreneurs

New research from the International Journal of Organizational Innovation takes an in-depth look at the rise of the senior entrepreneur in Australia.

Seniorpreneurs : Australia : International Journal Of Organizational Innovation

Age-old question: Network Evening ponders The Flat Age Society

News

Age-old question: Network Evening ponders The Flat Age Society

London – LS:N Global members gathered at The Future Laboratory HQ on 4 December to find out why age really is just a number.

Boomers : The Flat Age Society : Flat Agers

Selfridges to unveil project celebrating born-again creatives

Big Ideas

Selfridges to unveil project celebrating born-again creatives

Selfridges is launching the Bright Old Things initiative, celebrating 40–80-year-old creative thinkers and showing that it’s never too late to try ...

Selfridges : Bright Old Things : The Flat Age Society

UK Flat Agers favour internet for travel research

Big Ideas

UK Flat Agers favour internet for travel research

London – Older consumers in the UK are as likely to research their travel online as their younger counterparts, according to a new study.

The Flat Age Society : Travel : Digital Adoption

Film short for Centrum shows how Flat Agers are on the ball

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...

Boomers : Basketball : Campaign

Generation X suffers from a weak identity

Big Ideas

Generation X suffers from a weak identity

Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.

Generation X : Pew Research Center : Millennials

The Polarity Paradox Webinar

Viewpoints

The Polarity Paradox Webinar

The Polarity Paradox webinar explored LS:N Global’s latest macrotrends.

The Polarity Paradox : The Convergence Economy : The Flat Age Society

Lindsey Mosby: Ageing well with the Internet of Things

Viewpoints

Lindsey Mosby: Ageing well with the Internet of Things

Lindsey Mosby, executive director at Innovation Strategy Group, on flat age devices.

Internet Of Things : Wearables : Boomers

The Polarity Paradox: The new age of extremes

News

The Polarity Paradox: The new age of extremes

London – Delegates converged yesterday (19 March) on Milton Court, the Barbican’s latest concert venue, to face The Polarity Paradox, an examinat...

The Flat Age Society : Extremes : Convergence

Chinese tourism market explores new frontiers

Markets

Chinese tourism market explores new frontiers

A new study from leading investment group CLSA shows that when it comes to the importance and influence of Chinese tourists, what we have seen so...

CLSA : China : Chinese

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