Generation X

 Gen X Now and Next: From Ambiguity to Advocacy

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...
Generations : Gen X : Demographics
Stat: Pension saving is a low priority across generations

News

Stat: Pension saving is a low priority across generations

Across generations, people are prioritising their saving for short and mid-term goals rather than long-term pension plans. According to a new repor...
Finance : Youth : Travel & Hospitality
Stat: Young remote workers experience poor wellbeing

News

Stat: Young remote workers experience poor wellbeing

Young people in remote-based jobs are disproportionately affected by the emotional effects of working from home during the pandemic, according to n...
Youth : Workplace : Covid-19
Recreation Skincare

Micro Trends

Recreation Skincare

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.
Health & Wellness : Beauty : Skincare
Over-35s are Snapchat’s next target audience

News

Over-35s are Snapchat’s next target audience

The photo-sharing app has proved popular with teenagers, but now the brand is turning its focus to Generation X.
Technology : SnapChat : Generation X
The attitudes of US high-net-worth individuals are changing

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.
Finance : Luxury : Culture
New ad for Criminal Case Pacific Bay targets female gamers

News

New ad for Criminal Case Pacific Bay targets female gamers

France – The campaign is in response to the finding that 80% of the game’s active players are women.
Digital : Gaming : Culture
Shrinking salaries

Big Ideas

Shrinking salaries

UK – Millennial men are earning significantly less than their predecessors did at the same age, according to a new study.
Millennials : Finance : Workplace Futures
Youth of today

Big Ideas

Youth of today

US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.
Barkley : Generation Z : Millennials
Retail Market 2016: Part 1

Markets

Retail Market 2016: Part 1

In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.
Retail Market : Generation Z : Mobile Payments
Generation X fares better than others in post-recession climate

Big Ideas

Generation X fares better than others in post-recession climate

US – American ThirtyfiveUps are the only generation to have become richer since the recession, suggest new findings published in the Federal Rese...
Gen X : Generation X : Consumer Futures
Luxury Travel Consumers

Markets

Luxury Travel Consumers

What do different demographic groups want from luxury travel?
FABs : The Flat Age Society : Bleisure
Generation X suffers from a weak identity

Big Ideas

Generation X suffers from a weak identity

Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.
Generation X : Pew Research Center : Millennials
Financial pressure forces US boomers to retire later

Big Ideas

Financial pressure forces US boomers to retire later

Far from racing towards retirement, many American Baby Boomers plan to work after they reach 65.
Baby Boomers : Retirement : Gallup
Independent worker numbers rise in the US

Big Ideas

Independent worker numbers rise in the US

Independent worker numbers rise in the US
Freelance : Traditional Workspaces : Gene Zaino
Millennials demand more feedback opportunities

Big Ideas

Millennials demand more feedback opportunities

Millennials demand more feedback opportunities
Interaction : Generation X : Millennial
Millennials pay the price for luxury online

Big Ideas

Millennials pay the price for luxury online

Millennials pay the price for luxury online
Luxury : Full Price : Generation X
ThirtyfiveUps

Communities

ThirtyfiveUps

Generation X-ers have shaken off grunge, their slacker attitudes and Boomer resentment to emerge as homeowning, child-rearing ThirtyfiveUps, who ar...
Tourism : Employment : Gadgets
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