millennials

Stat: Online grocery shopping grows as consumers embrace convenience

News

Stat: Online grocery shopping grows as consumers embrace convenience

The use of home delivery for online grocery shopping has increased by 5 points since Morning Consult began tracking in 2021, reaching 22% as of May...
Retail : Food & Drink : Society
Stat: Young Americans are prioritising fun and travel over financial stability this summer

News

Stat: Young Americans are prioritising fun and travel over financial stability this summer

A new study by Credit Karma, conducted by Qualtrics, has revealed that Gen Z and Millennial consumers in the US plan to prioritise travel over fina...
Travel : Youth : Finance
Stat: US Millennials are most likely to make purchases on TikTok Shop

News

Stat: US Millennials are most likely to make purchases on TikTok Shop

TikTok Shop’s US launch got off to a slow start, but the social shopping feature has found fans in Millennial consumers, according to audience data...
Retail : Ecommerce : Media
World Retail Congress 2024: The Value Contradiction

Big Ideas

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...
Retail : Sustainability : Youth
Stat: US Gen Z’s bold early retirement plans clash with realities

News

Stat: US Gen Z’s bold early retirement plans clash with realities

A 2024 YouGov survey has uncovered a stark disparity between the early retirement aspirations of American Gen Z and the sobering realities they may...
Youth : Workplace : Finance
Indian Nuptials Re-imagined

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian weddi...
India : Indian Wedding : Wedding Ceremony
Heineken and Bodega unveil The Boring Phone to encourage offline social connections

News

Heineken and Bodega unveil The Boring Phone to encourage offline social connections

In response to smartphones’ growing dominance and impact on real-life interactions, beer specialist Heineken and Bodega, a conceptual retail space ...
Technology : Youth : Design
Coachella Fatigue

Viewpoints

Coachella Fatigue

Market saturation, solo tours and an audience craving community over selfies have turned the hottest music festival lukewarm, says cultural insight...
Coachella : Festival : Entertainment
Stat: Survey finds that Millennials lead astrology interest

News

Stat: Survey finds that Millennials lead astrology interest

A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.
Astrology : Society : Millennials
Stat: Young Americans are working a second job to reach home ownership

News

Stat: Young Americans are working a second job to reach home ownership

Amid soaring housing costs, a Redfin-commissioned survey released in March 2024 reveals a significant shift among young Americans towards either wo...
Finance : Workplace : Youth
Stat: Sporting events are boosting travel among Millennials and Gen Z

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.
Sports : Travel Trends : Youth
Millennials Now and Next: From Pink to Prime

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...
Generations : Millennials : Demographics
Emerging Youth: Nigeria

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...
Youth : Nigeria : Nigeria
The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...
Luxury : Gen Z : HNWI
Stat: Young Americans delay marriage due to financial concerns

News

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesi...
Youth : Marriage : Gen Zen
Gen Z and Luxury’s Future: FT Business of Luxury 2023

Big Ideas

Gen Z and Luxury’s Future: FT Business of Luxury 2023

The 2023 FT Business of Luxury summit held in Monaco (21–23 May) offered a deep dive into decoding Gen Z consumers and the ensuing implications for...
Luxury : Gen Z : Youth
Stat: Gen Z follow a wider variety of sports than previous generations

News

Stat: Gen Z follow a wider variety of sports than previous generations

Mobile technology has forged very different sports viewing habits among Gen Z and Millennials compared to previous generations, according to a ...
Sports : Youth : Gen Zen
Stat: Millennials are making more online friends than Gen Z

News

Stat: Millennials are making more online friends than Gen Z

Despite Generation Z often being thought of as the most online generation, research by Konnect reveals that a quarter of Millennials now make all o...
Stat : Stats : Statistic
Stat: Night owl shoppers are driving Chinese retail

News

Stat: Night owl shoppers are driving Chinese retail

E-commerce platforms in China are experiencing a spike in interest in the evening, according to research by JD Big Data Research Institute.
Stat : Stats : Statistic
Five fintech innovations for young home-buyers

Big Ideas

Five fintech innovations for young home-buyers

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...
FinTech : Mobile Money : Mortgages
Sparkling tea wine delivers ready-to-drink relaxation

News

Sparkling tea wine delivers ready-to-drink relaxation

With a growing number of consumers seeking healthier drinks options, brewer AB InBev is launching a low-alcohol, sparkling tea wine for Chinese con...
Food : Drink : Design
Stat: Pension saving is a low priority across generations

News

Stat: Pension saving is a low priority across generations

Across generations, people are prioritising their saving for short and mid-term goals rather than long-term pension plans. According to a new repor...
Finance : Youth : Travel & Hospitality
Finance app Nude motivates aspiring home-buyers

News

Finance app Nude motivates aspiring home-buyers

Recognising that saving for a house deposit can feel like an overwhelming task, money-saving app Nude is stepping in to motivate aspiring home-owners.
Finance : Technology : Banking
Stat: Young remote workers experience poor wellbeing

News

Stat: Young remote workers experience poor wellbeing

Young people in remote-based jobs are disproportionately affected by the emotional effects of working from home during the pandemic, according to n...
Youth : Workplace : Covid-19
Stat: Americans rekindle their appetite for restaurant dining

News

Stat: Americans rekindle their appetite for restaurant dining

Younger US consumers have consistently felt comfortable eating at restaurants in the inter-Covid period, according to research by Morning Consult.
Stat : Statistic : Covid-19
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