Marriage

The city of Tokyo to launch a dating app to combat loneliness

News

The city of Tokyo to launch a dating app to combat loneliness

Tokyo City Hall is addressing Japan’s growing loneliness epidemic and falling marriage rates with the Futari Story initiative.
Youth : Health & Wellness : Society
Stat: Highsnobiety study reveals its readers’ outlook on dating

News

Stat: Highsnobiety study reveals its readers’ outlook on dating

Highsnobiety’s State of Love study, released for Valentine’s Day 2024, examined readers’ perspectives on relationships, marriage and dating norms.
Relationship : Dating : Modern Marriage
Stat: Young Americans delay marriage due to financial concerns

News

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesi...
Youth : Marriage : Gen Zen
Modern Marriage

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...
Marriage : Sustainability : Youth
Stat: Young Americans are jilting marriage traditions

News

Stat: Young Americans are jilting marriage traditions

Young Americans are demonstrating more contemporary attitude towards marriage, according to a study by TD Ameritrade.
Society : Marriage : Non-conformist Weddings
Stat: Societal attitudes around cohabitation are changing

News

Stat: Societal attitudes around cohabitation are changing

Cohabitation among unmarried adults is losing its stigma, even among older generations, according to a study by Pew Research Center.
Family : Home : Uncoupled Living
Stat: US divorce rate falls amid Millennial marriages

News

Stat: US divorce rate falls amid Millennial marriages

According to a study by University of Maryland sociologist Philip Cohen, the percentage of American marriages that end in divorce fell by 18% betwe...
Stat : Future Family : Weddings
Preview: Post-family Marketing

News

Preview: Post-family Marketing

Global – Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.
Marriage : Future Family : Ford
Post-family Marketing

Micro Trends

Post-family Marketing

Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.
Marriage : Future Family : IKEA
Marital misgivings

News

Marital misgivings

India – Fashion retailer Biba tackles the tradition of arranged marriage in its latest ad.
Biba : Advertising : Marriage
Better-educated women in US are marrying down

Big Ideas

Better-educated women in US are marrying down

Women today are marrying down in terms of education more often than men
The Athena Woman : XXVXY : Marriage
Childless women lead the way in Womenomics era

Big Ideas

Childless women lead the way in Womenomics era

Childless women lead the way in Womenomics era
Children : Parenting : ONS
Young people say marriage is less important

Big Ideas

Young people say marriage is less important

Young people say marriage is less important
Children : Gallup : Parenting
Men must earn the right to date Chinese women

Big Ideas

Men must earn the right to date Chinese women

Men must earn the right to date Chinese women
China : Homeownership : Home Ownership
Not so desperate anymore- US wives earning more

Big Ideas

Not so desperate anymore- US wives earning more

Not so desperate anymore- US wives earning more
Recession : Earnings : Wives
The New Normal

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...
Peugeot Person : Mondio Man : Peugeot
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