Recession

Gen Z in Australia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Fashion’s financial struggle

News

Fashion’s financial struggle

Due to the ominous presence of the cost-of-living crisis, several brands opted out of staging expensive runway shows.

London Fashion Week : Supriya Lele : Cost-of-Living Crisis

Stat: Most Gen Z consumers have changed their lifestyle amid inflation

News

Stat: Most Gen Z consumers have changed their lifestyle amid inflation

Nearly three quarters of young Americans admit they had to alter their spending habits due to increased prices over the past year.

Finance : Cost Of Living : Cost Of Living Crisis

Stat: Covid-19 sparks recession fears among Millennials

News

Stat: Covid-19 sparks recession fears among Millennials

Global Web Index reports younger consumers in the US and UK are particularly anxious about the financial impact of the coronavirus.

Covid-19 : Coronavirus : Finances

Preview: Affirmative Fractions

News

Preview: Affirmative Fractions

Brands are recognising the importance of making high-quality products and services available at a fair price.

Civic Brands : The Just Nots : Retail

Affirmative Fractions

Micro Trends

Affirmative Fractions

Brands are using price segmentation to make high-quality products and services available at a fair price.

Civic Brands : The Just Nots : Retail

Big Ideas

Save it

US – Off-price retail is here to stay and the industry is set to grow, according to the latest figures from Mintel.

Mintel : Retail : Off-price

Stay-at-home Millennials

Big Ideas

Stay-at-home Millennials

US – The number of Millennials choosing to live at the family home post-recession is rising, according to a report from the Pew Research Center.

Millennials : Recession : The Flat Age Society

Passing the torch

Big Ideas

Passing the torch

US – The conservative spending habits of Millennials could spell trouble for the American economy.

Millennials : Standard & Poor : Beth Ann Bovino

Trend Tracker

The Just Nots

Meet the Just Nots, first identified by LS:N Global in 2011. They pay their taxes, work hard and do all the right things. But from Leicester to...

Squeezed Middle : Low Income : Middle Income

Big Ideas

Almost one-third of Millennials worldwide are cynical about brand marketing

Almost one-third of Millennials are sceptical about the way in which brands target them with marketing, according to a new global study commis...

Millennials : Attitudes : Recession

Generation X fares better than others in post-recession climate

Big Ideas

Generation X fares better than others in post-recession climate

US – American ThirtyfiveUps are the only generation to have become richer since the recession, suggest new findings published in the Federal Rese...

Gen X : Generation X : Consumer Futures

British consumers spending on small indulgences

Big Ideas

British consumers spending on small indulgences

British consumers are feeling better about their economic prospects and starting to spend again.

Body Temples : Austerity : Recession

Almost half of young European adults live with their parents

Big Ideas

Almost half of young European adults live with their parents

An EU study shows the scale of the phenomenon in Europe.

Millennials : UK : Recession

Recession makes Millennials conservative on risk

Big Ideas

Recession makes Millennials conservative on risk

The financial crisis has bred a highly conservative attitude to money in young people, according to a survey by Swiss bank UBS.

Finance : USA : Money

JWT Austerity Index

Markets

JWT Austerity Index

Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.

Grey Pound : Over-60s : Over 60s

Cycling wins the popularity race in Europe

Big Ideas

Cycling wins the popularity race in Europe

Cycling wins the popularity race in Europe

Transport : NPR : Hungary

Design Directions

Dark Alchemy

Beauty brands are adopting the Black Magic aesthetic and embracing a new gothic direction that blends mediaeval alchemy with emblematic spiritualism.

Recession : Madiaeval : Charcoal

UK drinks consumers cherish experience

Big Ideas

UK drinks consumers cherish experience

UK drinks consumers cherish experience

Recession : UK Drinks Market : Off Trade

Graduate prospects improve as UK unemployment falls

Big Ideas

Graduate prospects improve as UK unemployment falls

Graduate prospects improve as UK unemployment falls

Recession : Jobseekers Allowance : Virgin Mobile

Tesco offers in-store fitness with Xercise4Less

Big Ideas

Tesco offers in-store fitness with Xercise4Less

Tesco offers in-store fitness with Xercise4Less

Recession : Budget Fitness : Zumba

Swiss luxurians

Markets

Swiss luxurians

The demands and desires of Swiss luxurians are hard to pin down because the affluent population is made up of a patchwork of national identities an...

Switzerland : Zurich : Hotel Savoy Baur En Ville

Playful promotions aimed at US Millennials

Big Ideas

Playful promotions aimed at US Millennials

Playful promotions aimed at US Millennials

Recession : Campaign : Parents

Sweden and Britain diverge on trust in government

Big Ideas

Sweden and Britain diverge on trust in government

Sweden and Britain diverge on trust in government

Financial : Recession : Sweden

Lego rental service helps parents save

Big Ideas

Lego rental service helps parents save

Lego rental service helps parents save

Lego : Rental : Toys

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