Preview: Affirmative Fractions
Everytable, Los Angeles

Preview: Affirmative Fractions

Brands are recognising the importance of making high-quality products and services available at a fair price.

Article/21082 #1
The EquiTable app promotional video

Brands are recognising the importance of making high-quality products and services available at a fair price.

  • Income inequality in the UK is predicted to rise in the next four years, according to the Resolution Foundation
  • Research by Pew Research Center shows that, across several measures, gaps persist in social and economic wellbeing between black and white

Traditionally, discount pricing has been a blunt reactionary tool, such as during Black Friday or Boxing Day sales. But the future points to a far more streamlined and intelligent dynamic between customers, retailers and suppliers.

In New York, Ermes Group is using IBM’s Cloud-based pricing technology Watson Commerce to optimise in-store sales. Watson Commerce automatically marks down products that are not performing, then works out what the new price of a product should be, and when the reductions should come into effect.

Discount retailer Target similarly launched a new pricing concept via its Food + Future coLab incubator, which enables customers to pay for certain produce, including strawberries and raspberries, based on how fresh they are. A scanner developed by MIT can detect nutrient levels in products, leading to a price difference of £0.40 ($0.50, €0.46) between fresher and older produce.

The Big Picture

For more on why a one-price-fits-all approach is no longer productive, see our Affirmative Fractions microtrend.

Discover More News
Web Summit 2024: Thirsty brands, Trump vs Hollywood and designing for sustainability

News

Web Summit 2024: Thirsty brands, Trump vs Hollywood and designing for sustainability

On day two of Web Summit, attendees spread their attention across start-up pitches, the exhibition floor and a series of talks and panels covering ...
Technology : Pop-culture & Media : Society
Shiseido celebrates Japanese craft in award-winning holiday display

News

Shiseido celebrates Japanese craft in award-winning holiday display

Shiseido’s holiday window display, Beauty From Within, at the Shiseido Parlour in Ginza, Tokyo, has won Window Display of the Year at the Frame Awa...
Retail : Beauty : Design
Meta expands VR education with global university partnerships

News

Meta expands VR education with global university partnerships

Meta is advancing its mission to integrate virtual reality (VR) in education, partnering with 13 universities across the US and the UK to beta-test...
Youth : Technology : Design
Stat: The fashion industry braces for another stormy year

News

Stat: The fashion industry braces for another stormy year

According to McKinsey & Co’s and The Business of Fashion’s annual State of Fashion report, the global fashion industry faces steep challenges i...
Fashion : Sustainability : Society
Web Summit 2024: Pharrell Williams, industrial forests and immersive influencing

News

Web Summit 2024: Pharrell Williams, industrial forests and immersive influencing

Lisbon, the European Capital of Innovation since 2023, is once again hosting Web Summit, a four-day event that draws over 70,000 attendees and the ...
Technology : Pop-culture & Media : Events
PIX Moving launches AI-enhanced Robo-EV

News

PIX Moving launches AI-enhanced Robo-EV

Robotics company PIX Moving has introduced Robo-EV, a 3D-printed micro-metal car featuring an AI-powered personal assistant designed to assess and ...
Design : Technology : Mobility
British skincare brand Haeckels relaunched with a new identity

News

British skincare brand Haeckels relaunched with a new identity

Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...
Beauty : Advertising & Branding : Retail
Stat: UK study shows sharp decline in reading for pleasure among children

News

Stat: UK study shows sharp decline in reading for pleasure among children

A new UK survey by the National Literacy Trust (NLT) reveals a shocking decline in children’s enjoyment of reading.
Youth : Education : Society
Lava Genie re-invents the guitar for a new generation of players

News

Lava Genie re-invents the guitar for a new generation of players

Lava Genie, a revolutionary stringless sampler guitar, is transforming how musicians interact with the instrument.
Technology : Artificial Intelligence : Design
Adventure-based immersive zoological park to open in Singapore

News

Adventure-based immersive zoological park to open in Singapore

In March 2025, Rainforest Wild Asia, Singapore’s latest 13-hectare zoological park, will open at Mandai Wildlife Reserve.
Design : Travel & Hospitality : Sustainability
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN