Cash App taps Timothée Chalamet for youth-friendly money talk

US – Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational conversations about money and financial literacy. 

The campaign, which marks Chalamet’s first partnership with a financial services platform, includes a two-minute commercial spot currently airing in US movie theatres before blockbusters including Superman and The Fantastic Four: First Steps, as well as on Cash App’s social media channels.

The advertisement, directed by Aidan Zamiri and written by Elijah Bynum, humorously depicts Chalamet bridging a financial divide between a father, who prefers antiquated payment methods, and his son who advocates for modern solutions such as Cash App. 

‘We wanted to give Timothée a platform to encourage open conversations around money across age groups in a way that felt fresh and authentic to who he is as an artist,’ said Catherine Ferdon, CMO at Cash App. The campaign also features extensive out-of-home advertising in New York City and Los Angeles, alongside limited-edition Cash App Card stamps designed by Chalamet. 

For more insight on Gen Z's attitudes to finance, read our Gen Z Now and Next: From Vision to Contradiction and Cultural Capital reports.