Daily Signals 08.12.2025

Daily Signals

Pantone positions controversial Colour of the Year 2026 as a cultural reset, why UK child-rearing costs almost a quarter of a million pounds and does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Solaris by Mask Architects, Global
Solaris by Mask Architects, Global
Solaris by Mask Architects, Global

Italy – Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need for fuel, charging stations or electrical grids. Developed under the studio’s ‘invent and integrate’ approach, the project reflects the ambition of founders Öznur Pınar Cer and Danilo Petta to merge autonomous mobility with renewable energy. 

This concept signals a future in which mobility brands prioritise self-sufficient energy ecosystems while appealing to consumers who are seeking sustainable options.  

Solaris’ signature feature is a set of retractable circular photovoltaic wings. When parked, the wings unfurl to form a compact solar canopy which harvests sunlight and feeds an onboard lithium storage unit. On the move, the motorcycle operates as a fully electric vehicle powered exclusively by its collected solar energy. 

The design draws on the proportions and agility of a leopard, informing the elongated front geometry, aerodynamic stance and exposed aluminium carbon frame. Mechanically, the prototype includes a high-torque electric motor, regenerative braking and an intelligent solar-management system that monitors energy intake and distribution in real time via a digital cockpit and optional app. 

Positioned for countries with limited fuel or charging infrastructure, Solaris proposes a mobility model defined by energy autonomy, low maintenance and reduced environmental impact, illustrating Mask Architects’ vision for vehicles that operate independently of global power networks. 

Read our interview, Creating the Circular Car, with Christian Delise, CEO of Delise Auto, in which we analyse how the automotive industry can go beyond electrification into innovations such as solar-powered charging to create true circularity, longevity and sustainability. 

Strategic opportunity

Develop vehicles and products that are powered by renewable energy, operate off-grid and are designed for longevity to enable circular mobility solutions 

Pantone positions controversial Colour of the Year 2026 as a cultural reset

Global – Pantone has named Pantone 11-4201 Cloud Dancer its Colour of the Year 2026, a soft, billowy white that signals a shift toward calm, clarity and creative breathing space. The shade, which is described as being ‘imbued with serenity’, reflects society’s growing appetite for mental white space amid overstimulation and decision fatigue. But it’s not without controversy.

Leatrice Eiseman, executive director of the Pantone Color Institute, said Cloud Dancer evokes a blank canvas with ‘new beginnings’ and the chance to ‘peel away layers of outmoded thinking’. Pantone highlights the colour’s versatility when used in fashion, interiors and branding, particularly when paired with natural materials such as wood, stone and textiles.

Vice president Laurie Pressman noted the choice reflects a cultural pivot from chaos to calm. ‘Had we gone for a brighter white, not only does it take away from the natural feeling and honesty and authenticity that we’re looking for...it almost speaks to sterility and isolationism, because it’s cold,’ she says.

Yet criticism has gathered pace on social media because of the focus on whiteness against a backdrop of rising far right politics in the US and Europe, as The Washington Post highlights. 

The selection also mirrors broader societal shifts that The Future Laboratory has discussed at great length – from burnout and nervous‑system overload to the rise of low‑stimulus living – themes explored in our The Wellness Reset report.

Through the lens of The Paralysis Paradox, Pantone’s framing offers reassurance and clarity – and a potential blank slate to start afresh. It can be viewed as a calming antidote to a world that is stalled by intensity and as something that can help people reclaim simplicity and emotional space.

Cloud Dancer, Pantone Color of the Year, Global

Strategic opportunity

Brands can translate this into visual and verbal language that is restrained, textured and intentionally paced, providing audiences with moments of mental and emotional clarity

Stat: Why UK child-rearing costs almost a quarter of a million pounds

Photography by Ron Lach Photography by Ron Lach

UK – The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,000 ($61,200, €52,500) since 2022, according to research by investment platform MoneyFarm.

Annual child-related spending averages £13,830 ($18,400, €15,790), with late teenage years and toddlerhood representing the most expensive periods, driven by grooming, personal care and childcare costs.

MoneyFarm tracked a basket of 150 child-related necessities across low-, medium- and high-spending households, and found that total costs range from £161,000 ($214,350, €183,800) to £426,000 ($567,180, €486,300), depending on lifestyle and budget.

These escalating costs are contributing to record low birth rates in England and Wales, raising concerns about long-term economic impacts, including fewer working-age taxpayers and increased pressure from an ageing population. 

While media narratives often cite gender differences or sustainability concerns as reasons for delayed parenthood, affordability also remains a key driver. Our recent Future:Poll data for the Gen Z Parents Communities report reinforces this, as it finds high costs and financial security are parents’ biggest concerns for their children’s generation (33%), with Gen Z parents slightly less concerned (26%) than Millennials (35%).

Strategic opportunity

Brands can support financially stretched Gen Z parents by offering products and services that reduce everyday parenting burdens, deliver repeated utility and clearly justify their cost, helping families feel more capable and confident in raising children

Previous Daily Signals Articles
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN