America

America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
The New Normal: Gun Violence in America

Viewpoints

The New Normal: Gun Violence in America

As gun violence reaches an epic scale, our US foresight analyst Carly Ettinger explores the rise of the gun safety tech market – and what this reve...
Gun Safety : US : Security
Stat: Belief in online conspiracies greater among US teens than adults

News

Stat: Belief in online conspiracies greater among US teens than adults

A study published in August 2023 has shown that teenagers are significantly more likely to believe online conspiracy theories than older generation...
Youth : Media & Entertainment : Society
Stat: Recreational drug use is soaring in the US

News

Stat: Recreational drug use is soaring in the US

American adults are fond of recreational drugs – new data reveals that in 2022, drug use hit an all-time high in the US.
Youth : Cannabis : America
Stat: Young Americans delay marriage due to financial concerns

News

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesi...
Youth : Marriage : Gen Zen
Ivy League colleges can help secure prestigious career paths but not higher earnings

News

Ivy League colleges can help secure prestigious career paths but not higher earnings

A report released in July 2023 challenges the notion that an Ivy League degree directly translates to higher salaries and reveals that the true val...
Higher Education : University : Ivy League
Stat: The most liveable US city is not in North America

News

Stat: The most liveable US city is not in North America

In its annual report on the world's most liveable cities, released in June 2023, The Economist Intelligence Unit (EIU) reveals that Honolulu (Hawai...
Europe : Hospitality : City
Stix bolsters access to emergency contraception

News

Stix bolsters access to emergency contraception

Amid fresh anger about abortion laws in America, healthcare start-up Stix has introduced an emergency contraception pill for £31 ($38, €36).
Health And Wellness : Society : America
Stat: Americans are losing interest in the news

News

Stat: Americans are losing interest in the news

While US citizens paid close attention to the national news amid the pandemic and political turmoil, this focus is not sustainable.
Media & Entertainment : Society : Health & Wellness
23andMe data spotlights America’s African ancestry

News

23andMe data spotlights America’s African ancestry

Genetic ancestry platform 23andMe is revealing insight into the transatlantic slave trade.
Society : DNA : Morality Recoded
Stat: The pandemic awakens America’s faith

News

Stat: The pandemic awakens America’s faith

According to a study by Pew Research Center, the Covid-19 outbreak has reinforced their religious faith and worship habits.
Scoiety : Covid-19 : Sprituality
Stat: Americans splurge on self-indulgence

News

Stat: Americans splurge on self-indulgence

A new study by event and ticketing platform Eventbrite found that Americans spend an average of £108,843 ($143,280, €122,493) on treating themselve...
Beauty : Wellness : Finance
Wellness Tourism

Markets

Wellness Tourism

Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.
Wellness : Travel : Hospitality
US census data shows most future-facing counties

Big Ideas

US census data shows most future-facing counties

US – The New York Times used the resource to determine where in time each county stands.
Culture : Finance : The New York Times
Trump backers will spend more on luxury than non-supporters

Big Ideas

Trump backers will spend more on luxury than non-supporters

US – Fans of the US President among high-net-worth individuals (HNWIs) plan to spend 50% more in the near future, according to YouGov.
Luxury : Retail : Finance
Quartz app users can call time on Trump for 24 hours

Big Ideas

Quartz app users can call time on Trump for 24 hours

US – A new feature enables users to block all news content and notifications relating to the US president.
Digital : Technology : Culture
The American Middle

Macro Trends

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behi...
Culture : Advertising : Retail
Sight Unseen brings together American and Norwegian designers

News

Sight Unseen brings together American and Norwegian designers

New York – The design magazine’s annual exhibition Offsite explores the style similarities between the US and Norway.
Design : Culture : Digital
American Values Marketing

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...
Advertising : Marketing : Branding
A new Level

News

A new Level

Barcelona – Level is a new geographically neutral budget airline.
Travel : Millennials : New Bricolage Living
Font of truth

Big Ideas

Font of truth

New York – Advertising agency J Walter Thompson has created a new typeface designed to encourage reflection on the fake news phenomenon.
Post-language Typography : Advertising : Civic Brands
Assisting the arts

News

Assisting the arts

El Paso – Outpost is a new creative hub that offers free-to-use facilities to artists on the road.
Civic Brands : Texas : Hospitality
American dreaming

Big Ideas

American dreaming

New York – Forbes has launched an American Dream Index (ADI) to determine whether President Trump is making America great again.
US : The Hollow Middle : Civic Brands
Crafting beer’s future

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.
Beer : Alcohol : Heineken
Made in America

News

Made in America

New York ­– The Ensign is a new e-commerce platform dedicated to American menswear designers.
Menswear : New York : Civic Brands
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