Optimisation

Equinox launches new luxurious longevity scheme

News

Equinox launches new luxurious longevity scheme

Equinox Fitness has introduced Optimize by Equinox, a personalised longevity programme.
Health : Wellness : Sport
Stat: Extreme tourism market set to soar in coming years

News

Stat: Extreme tourism market set to soar in coming years

A new report by Allied Market Research forecasts a remarkable surge in the extreme tourism market, projecting it to soar to £72.96bn ($91bn, €85.28...
Travel : Hospitality : Tourism
Conscious Deceleration

Macro Trends

Conscious Deceleration

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term ap...
Wellness : Health : Technology
Biome Blending

Big Ideas

Biome Blending

Recent studies indicate that we might soon be able to adopt other people’s microbiotic identities.
Wellness : Identity : Optimisation
Dreem monitors brain activity to improve sleep quality

News

Dreem monitors brain activity to improve sleep quality

San Francisco – Developed by neurotechnology start-up Rythm, the device is designed to help users get a better night’s sleep.
Wellness : Digital : Technology
What is a transhuman anyway?

News

What is a transhuman anyway?

Yverdon-les-Bains, Switzerland – A new exhibition explores the idea of transhumanism, highlighting the ways in which it has already become part of ...
Design : Technology : Culture
Preview: Affirmative Fractions

News

Preview: Affirmative Fractions

Brands are recognising the importance of making high-quality products and services available at a fair price.
Civic Brands : The Just Nots : Retail
New Sport Heroes

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland : Advertising : Marketing
Milking It

Micro Trends

Milking It

As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.
Milk : Milk Factory : Optimisation
Euphorescence

Design Directions

Euphorescence

Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...
The Optimised Self : Zoned-out Spaces : Essential Self
The Optimised Self

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation : Health : Wellbeing
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