The Optimised Self

Pleasure Revolution

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...

Leisure : Workplace : Wellness

Scientists develop tattoos to monitor our health

News

Scientists develop tattoos to monitor our health

The tattoo changes colour as certain properties in the blood spike or decline.

Technology : Health : Wellness

Stat: Market for high-end brain supplements set to quadruple

News

Stat: Market for high-end brain supplements set to quadruple

According to Wellness Summit’s 2018 Global Wellness Trends Report, demand for brain health supplements is increasing year on year.

Data : Technology : Digital

Experience 2020

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...

Experience : Experience 2020 : Tech

Micro Trends

Elite Athletes

New elite training camps are catering for aspiring amateur athletes who want to invest in self-improvement to an Olympic level.

Luxury : Travel : Wellness

Dreem monitors brain activity to improve sleep quality

News

Dreem monitors brain activity to improve sleep quality

San Francisco – Developed by neurotechnology start-up Rythm, the device is designed to help users get a better night’s sleep.

Wellness : Digital : Technology

Nike project almost beats two-hour marathon time

News

Nike project almost beats two-hour marathon time

Monza – Three elite athletes attempted to run the record-breaking time in the marathon, which took place in Monza in Italy.

Sport : Fitness : Wellness

Augmented cognition

Big Ideas

Augmented cognition

US – Elon Musk has launched a new start-up that will work to create digitally connected transhumans.

Artificial Intelligence : Awakening Tech : The Optimised Self

News

Light therapy

UK – The ZeroFat iR1 exercise system uses light therapy to promote weight loss and boost collagen levels.

ZeroFat IR1 : The Optimised Self : Wellness

Olympic treatment

Big Ideas

Olympic treatment

London – Performance Team is a new training camp that offers athletes the opportunity to be treated like Olympians.

Performance Team : Fitness : The Optimised Self

Flex for the future

Big Ideas

Flex for the future

US – Nearly half of Americans are exercising to prevent future health problems, according to new research by Mintel.

Fitness : The Optimised Self : Wellness

Facial gymnastics

News

Facial gymnastics

London – Non-invasive facial workout company FaceGym has opened its first permanent bricks-and-mortar store.

FaceGym : Total Beauty : Retail

Computational contraception

Big Ideas

Computational contraception

Germany – Natural Cycles is the first app to be officially approved for use as birth control.

Natural Cycles : NHS : The Optimised Self

RCA and CSM Work in Progress Shows 2017

Big Ideas

RCA and CSM Work in Progress Shows 2017

At the Work in Progress shows at the Royal College of Art and Central Saint Martins, design graduates examined post-truth politics, filter bubbles ...

Material Futures MA : The Dislocated World : Royal College Of Art

News

The new old

London – New Old at The Design Museum examines the potential for design to enhance later life.

The Design Museum : The Flat Age Society : The Optimised Self

Preview: Active Recovery

News

Preview: Active Recovery

Global – Recovery is an increasingly essential part of consumers’ exercise regimes as their interest in Pro-formance Training gathers pace.

Active Recovery : Snapbac : Precovery

News

A sweet cure

New York – Neurology-inspired restaurant Honeybrains serves dishes that aim to improve brain function.

Honeybrains : The Optimised Self : Dr Alon Seifan

News

Yoga in colour

London – ChromaYoga combines colour therapy, sound frequencies and aromatherapy to create a distraction-free environment.

ChromaYoga : Zoned-out Spaces : The Optimised Self

News

Power dressing

US – Nike has unveiled its self-lacing HyperAdapt 1.0 trainer, which brings together digital, electrical and mechanical engineering research.

Nike : The Optimised Self : Hyperadapt 1.0

Design Directions

Snapbac

Sports brand Snapbac has created a Precovery clothing category designed for those who wish to pursue professional levels of fitness.

Snapbac : The Optimised Self : Precovery

Biohacking with hallucinogens

Viewpoints

Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?

Psychadelics : The Optimised Self : Micro-dosing

News

Skin deep

US – The One X Sensor is a gadget that monitors health through non-invasive skin samples.

The Optimised Self : One X Sensor : One X

News

Unsick days

US – A health app is promoting ‘unsick days’ to change the mentality around taking time off for doctors’ appointments.

Upstream Wellness : Unsick Days : ZocDoc

News

Mind the kids

Global – A new app from the founders of guided meditation platform Headspace aims to help children to become more mindful.

Headspace : The New Sublimity : Generation I

Hell is other people

Big Ideas

Hell is other people

Global – An extensive new survey reveals contemporary attitudes to rest.

Rest Test : The Optimised Self : Mindfulness

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