Nike project almost beats two-hour marathon time

Nike project almost beats two-hour marathon time

Monza – Three elite athletes attempted to run the record-breaking time in the marathon, which took place in Monza in Italy.

Breaking2 by Nike, Monza

Monza – Three elite athletes attempted to run the record-breaking time in the marathon, which took place in Monza in Italy.

Throughout the process, the athletes worked with experts in biomechanics, coaching, design, engineering, materials development, nutrition and sports physiology and psychology to gather key research data.

‘Attempting to break the sub-two-hour marathon [time] challenges the perception of what is possible in sport, resets the expectations of products and enables Nike to gather incredible athlete insight,’ reads a statement from the brand.

Following the marathon – in which runner Eliud Kipchoge finished first with a time of 2 hours and 25 seconds – Nike has launched a microsite highlighting a number of products under the Breaking2 initiative. The products include footwear worn by the athletes during the race, and have been developed from the research gathered.

The Breaking2 programme will conclude this summer with a feature-length documentary produced in partnership with National Geographic.

The Big Picture

  • By organising a landmark event to better improve its products, Nike is showing its dedication as an Immortal Brand
  • As we outlined in The Optimised Self macrotrend, brands are still looking at new ways to satisfy our need to push self-improvement to its limits
Discover More Daily Signals
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN