Nike project almost beats two-hour marathon time

Nike project almost beats two-hour marathon time

Monza – Three elite athletes attempted to run the record-breaking time in the marathon, which took place in Monza in Italy.

Article/21258 afd
Breaking2 by Nike, Monza

Monza – Three elite athletes attempted to run the record-breaking time in the marathon, which took place in Monza in Italy.

Throughout the process, the athletes worked with experts in biomechanics, coaching, design, engineering, materials development, nutrition and sports physiology and psychology to gather key research data.

‘Attempting to break the sub-two-hour marathon [time] challenges the perception of what is possible in sport, resets the expectations of products and enables Nike to gather incredible athlete insight,’ reads a statement from the brand.

Following the marathon – in which runner Eliud Kipchoge finished first with a time of 2 hours and 25 seconds – Nike has launched a microsite highlighting a number of products under the Breaking2 initiative. The products include footwear worn by the athletes during the race, and have been developed from the research gathered.

The Breaking2 programme will conclude this summer with a feature-length documentary produced in partnership with National Geographic.

The Big Picture

  • By organising a landmark event to better improve its products, Nike is showing its dedication as an Immortal Brand
  • As we outlined in The Optimised Self macrotrend, brands are still looking at new ways to satisfy our need to push self-improvement to its limits
Discover More News
Content Warning wants gamers to risk their life for content

News

Content Warning wants gamers to risk their life for content

Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.
Gaming : Pop-culture & Media : Society
Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.
Gaming : Home & Family : Design
Creating sexually explicit deepfakes to become a criminal offence

News

Creating sexually explicit deepfakes to become a criminal offence

In England and Wales, the government is set to pass a new law to criminalise the creation of sexually explicit deepfake images.
Technology : Pop-culture & Media : Society
Stat: American teenagers are spending more on beauty than ever

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...
Youth : Beauty : Retail
Laura Geller issues comical invitation to Own Your Age

News

Laura Geller issues comical invitation to Own Your Age

New York beauty brand Laura Geller Beauty has launched the captivating campaign Own Your Age, embracing the idea that age doesn't limit beauty, but...
Beauty : Health : Wellness
Lexus reveals Time exhibition at Milan Design Week 2024

News

Lexus reveals Time exhibition at Milan Design Week 2024

Lexus has debuted its installation Time at Milan Design Week – offering visitors an immersive glimpse into the future of mobility.
Mobility : Automotive : Design
Instagram's new tools combat sextortion threat

News

Instagram's new tools combat sextortion threat

Instagram is set to trial new features aimed at combatting the alarming rise of 'sextortion' on its platform.
Technology : Social Media : Safety
Stat: Gen Z and Millennials prioritise healthy eating amid cost of living crisis

News

Stat: Gen Z and Millennials prioritise healthy eating amid cost of living crisis

New research from Lifesum highlights a trend where Gen Z and Millennials are prioritising healthy eating amid the current cost of living crisis.
Food : Health : Wellness
World Retail Congress 2024 daily recap: Elections anxiety and the ‘world’s coolest stores’

News

World Retail Congress 2024 daily recap: Elections anxiety and the ‘world’s coolest stores’

On the closing day of World Retail Congress 2024, retailers looked ahead to a year of global elections, readying themselves to navigate potential p...
Retail : Sustainability : Design
The Emory begins longevity and wellness members’ club Surrenne

News

The Emory begins longevity and wellness members’ club Surrenne

Opening in April 2024, Surrenne at The Emory promises a holistic approach to wellness and longevity in a luxurious setting.
Health : Wellness : Luxury
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more