Experience 2020

These sunglasses have mood-altering lenses

News

These sunglasses have mood-altering lenses

Glasses brand Garrett Leight California Optical's new line of sunglasses boast psycho-physiological benefits.
Fashion : Health And Wellness : Mood
Covid-19: Boots’ civic action to aid domestic violence victims

News

Covid-19: Boots’ civic action to aid domestic violence victims

Boots has launched an initiative to aid domestic abuse victims at its UK pharmacies.
Covid-19 : Coronavirus : Domestic Abuse
Experiential luxury malls

Big Ideas

Experiential luxury malls

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent luxury sho...
Luxury : Retail : Architecture
The smell of success: scent as the future of engagement

Viewpoints

The smell of success: scent as the future of engagement

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional connections, drive productivity and boost ...
Branding : Marketing : Retail
Bompass & Parr’s sensory space celebrates salt

News

Bompass & Parr’s sensory space celebrates salt

A new gastronomic art installation dedicated to halotheraphy guides visitors through salt's varied history.
Health : Wellness : Food
This museum offers a new take on virtual reality

News

This museum offers a new take on virtual reality

The Museum of Future Experiences is an immersive, multi-sensory space that merges immersive theatre, psychology and virtual reality.
Technology : Experience : Virtual Reality
Thought-starter: Could physical objects enhance digital spaces?

News

Thought-starter: Could physical objects enhance digital spaces?

Designers are swapping fiddly haptic interfaces for basic material props to enhance the poetry and meaning of virtual experiences, writes Peter M...
Digital : Technology : Virtual Reality
Doko Bar serves theatrical desserts

News

Doko Bar serves theatrical desserts

The dessert bar turns the dining experience into a performance, playing on the show-and-tell behaviours of social media.
Drink : Hospitality : Experience
A restaurant inspired by Japanese cherry blossoms

News

A restaurant inspired by Japanese cherry blossoms

Omakase serves high-end kaiseki cuisine in an eye-catching, high-concept setting.
Hospitality : Design : Experience
Sensory sex toys

Viewpoints

Sensory sex toys

Wan Tseng, founder of sex tech start-up Wisp, on sexual pleasure that focuses on the senses, and why the world of phallic sex toys is ripe for disr...
Health : Sex : Tehnology
My Hustle is turning bars into co-working spaces

News

My Hustle is turning bars into co-working spaces

By turning bars into workspaces, My Hustle is making use of space that would otherwise be empty.
Workplace : Hospitality : Social
Stimulating our senses could reduce food waste

Viewpoints

Stimulating our senses could reduce food waste

In an age of flat screens and mass-produced foods, can heightened sensory experiences fix the disconnection between what we eat and how we eat it?
Food : Design : Uprooted Diets
Why retailers need to rewrite data collection

Viewpoints

Why retailers need to rewrite data collection

Fresh from Retail Week Live 2019, the title’s executive editor George MacDonald urges retailers to rethink data collection and listen to shoppers’ ...
Retail : Data : Customer Experience
Hasbro launches a gamified hotel experience

News

Hasbro launches a gamified hotel experience

At the Trivial Pursuit Hotel, guests can pay for their stay using their general knowledge.
Travel : Hospitality : Experience 2020
Why mid-air haptics will transform how we interact

Viewpoints

Why mid-air haptics will transform how we interact

Anders Hakfelt, vice-president of product and marketing at Ultrahaptics, explains how digital touch will revolutionise our interaction with product...
Technology : Augmented Reality : Virtual Reality
Huawei signals smartphones’ flexible future

News

Huawei signals smartphones’ flexible future

Launched at Mobile World Congress 2019, the Huawei Mate X offers a new phone format with a high strength flexible OLED panel that can be folded and...
Technology : Smartphones : Product Design
Adidas co-creates shoes with local communities

News

Adidas co-creates shoes with local communities

The sportswear brand and footwear retailer Foot Locker will use designs sourced from creators in local communities to produce limited runs of shoe...
Retail : Fashion : Branding
Supporting romantic equality and the first mobile shopping game show

News

Supporting romantic equality and the first mobile shopping game show

Björn Borg enables same-sex marriage using blockchain, Gravy makes players compete for discounted products, Ikea ditches single-use plastics.
Culture : Gaming : Retail
Hirotaka Tako on how home technology can enrich our everyday experiences

Big Ideas

Hirotaka Tako on how home technology can enrich our everyday experiences

Sony’s chief art director imagines the future of smart products and explains the vision presented at the Hidden Senses exhibition during Milan Salo...
Design : Product Design : Interiors
Controlling a film with your mind, Equinox launches sleep coaching

News

Controlling a film with your mind, Equinox launches sleep coaching

The MOMENT is an interactive film responding to brain activity, Equinox wants to train gym-goers to sleep better, Sephora launches free beauty clas...
Technology : Wellness : Beauty
Looking Back: Retail in 2017

News

Looking Back: Retail in 2017

Democratising goodness, pollution-free spaces and chatbots rising are some of the stories that defined the retail sector this year.
Retail : Beauty : Technology
Ryan Elder on the power of distance in sensory marketing

Big Ideas

Ryan Elder on the power of distance in sensory marketing

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer beh...
Retail : Advertising : Marketing
Experience 2020

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...
Experience : Experience 2020 : Tech
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