Global – Swedish sportswear brand Björn Borg is demonstrating its support for romantic equality by enabling anyone – regardless of their gender or sexuality – to get married digitally on the blockchain.
Ten years on from its Love for All campaign, the brand continues its messaging with the launch of new digital platform Marriage Unblocked. With same-sex marriage prohibited in 87% of countries in the world, the platform provides a place for couples to exchange their promises in a symbolic digital marriage, which permanently stores their certificate and vows in blockchain without the need for third-party approval. The couples can choose to keep their records anonymous or show them proudly in public.
Opportunities and usage beyond the financial sphere continue to emerge for blockchain technology. Diamond producer De Beers recently demonstrated the successful use of blockchain to provide assurances of authenticity and provenance along the diamond supply chain.