Millenials

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

Stat: Amex report reveals young travellers prioritise concerts and festivals for summer travel plans

News

Stat: Amex report reveals young travellers prioritise concerts and festivals for summer travel plans

American Express has released a report, revealing that younger people are prioritising travel, dining and entertainment experiences this summer.

Society : Travel & Hospitality : Finance

Stat: High-earning Americans face financial woes as they are living paycheck to paycheck

News

Stat: High-earning Americans face financial woes as they are living paycheck to paycheck

According to the study, 62% of US consumers experienced this financial strain. This included 48% of those earning more than £79,000 ($100,000, €92,...

Finance : Wealth : Millenials

Stat: US Millennials endure the cost of keeping up appearances

News

Stat: US Millennials endure the cost of keeping up appearances

Millennials grapple with formidable financial burdens stemming from housing costs, student loans and mounting credit card debt, yet they remain fix...

Finance : Cost Of Living : Millenials

Stat: Millennials have counter-intuitive money habits

News

Stat: Millennials have counter-intuitive money habits

While Millennials are generally wise to money matters, and often considered better at managing their finances than other generations, a recent repo...

Finance : Society : Retail

Stat: Pet ownership soars in China

News

Stat: Pet ownership soars in China

Perceptions about domestic animals are changing rapidly in China. According to iResearch, from 2015 to 2020, the pet economy quadrupled in size, re...

Stat : Statistic : Stats

Stat: Nearly half of Generation Z never drink coffee

News

Stat: Nearly half of Generation Z never drink coffee

Known as the staple drink of Millennials, new research by YouGov shows that coffee might be falling out of favour among younger consumers.

Food And Drink : Youth : Gen Z

Stat: Affluent Millennials are hungry for travel

News

Stat: Affluent Millennials are hungry for travel

The pandemic isn’t dampening wealthy US consumers’ appetite for wanderlust, with more than a third having already booked leisure travel for 2021.

Stat : Statistics : Anti-social Sanctuaries

Stat: Millennials want flexible working post-pandemic

News

Stat: Millennials want flexible working post-pandemic

As Covid-19 continues to make remote working the new normal for many firms, many Millennial employees want their employers to adapt working pattern...

Covid-19 : Pandemic : Millenials

Stat: UK shoppers’ ethical fashion paradox

News

Stat: UK shoppers’ ethical fashion paradox

YouGov reports that only a minority of Britons are boycotting fashion brands that treat their staff poorly.

Fashion : Society : Workplace

Stat: Bollywood loses viewers to on-demand streaming

News

Stat: Bollywood loses viewers to on-demand streaming

A new report by Dentsu Aegis Network India reveals a sharp rise in digital streaming among India’s youth.

Media And Entertainment : Technology : India

Stat: Gardens are vital to Millennial mental health

News

Stat: Gardens are vital to Millennial mental health

According to research by AO, consumers’ love for gardening in the UK has grown significantly during lockdown.

Society : Stat : Statistic

Stat: Online shopping habits will outlast the pandemic

News

Stat: Online shopping habits will outlast the pandemic

Since the pandemic began, consumers in the US have embraced e-commerce at a rapid and unprecedented rate, as per data from PYMENTS.com.

Retail : Covid-19 : Coronavirus

Stat: US Millennials don’t understand student loan terms

News

Stat: US Millennials don’t understand student loan terms

According to a survey by Business Insider, more than a quarter (27%) of US Millennials said they didn’t understand the terms and policies of their ...

Finance : Students : Student Loans

Bianco’s campaign tells Millennials to stop overthinking

News

Bianco’s campaign tells Millennials to stop overthinking

Awkwardness leads two strangers to miss out romance in the latest campaign from footwear brand Bianco.

Fashion : Advertizing : Resilience Culture

Liyia Wu on the Chinese live-stream retail revolution

Big Ideas

Liyia Wu on the Chinese live-stream retail revolution

The ShopShops founder discusses how her platform offers a revelatory shopping experience that cannot be replicated by e-commerce.

Retail : Digital : Media

What the fuck have M****NNIALS ever done for us?

Viewpoints

What the fuck have M****NNIALS ever done for us?

Why this much-maligned generation deserves our appreciation, not our disdain.

Millenials : Tech : Innovation

Coming into fashion

Big Ideas

Coming into fashion

US – Amazon is now the preferred online fashion retailer among American Millennials.

Amazon : E-commerce : Millenials

Responding to retail

Big Ideas

Responding to retail

US – Some 64% of American consumers prefer to shop in bricks-and-mortar stores, according to a new report.

Shopping : Generation Z : Brick-and-mortar

Autumn/Winter 2017 Fashion Week: Part 1

Design Directions

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...

Autumn Winter 2017 : MM6 Maison Margiela : Subversive Luxury

State of emergency

News

State of emergency

Global – HP has produced a four-part web series about security vulnerabilities designed to appeal to Millennials.

HP : Branded Content : The Internet Of Things

News

The F word

Global – Luxury brand Fendi is aiming to tap into the Millennials market with the launch of F Is For…

Fendi : Branded Content : Millenials

Influencer instinct

Big Ideas

Influencer instinct

UK – Cosmopolitan has collaborated with Millennial influencers to launch the Cosmopolitan Influencer Network.

Cosmopolitan : Influencer Market : Millenials

News

New narratives

New York – Cadillac has released a series of short films that mark a new direction for the brand.

Cadillac : A Series Of Short Journeys : Film

Emotional assistance

Big Ideas

Emotional assistance

London – Whole Foods Market has introduced an artificially intelligent chatbot that suggests recipes and advice after reading shoppers’ needs throu...

Wholefoods : Gen Viz : Personal Appsistants

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