branded content

Guerlain reveals the sound of craft in new content series

News

Guerlain reveals the sound of craft in new content series

Luxury beauty brand Guerlain is introducing a series of videos using ASMR, placing its long-standing sensory savoir faire in the spotlight.

Luxury : ASMR : Guerlain

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

News

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.

Sports : Sport : Social Media Communities

Simon Mottram: Rapha

Viewpoints

Simon Mottram: Rapha

The founder on creating the right company culture and the brand’s US expansion.

Rapha : World Retail Congress : Retail

The Fifth Sense

Design Directions

The Fifth Sense

The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.

Chanel : Dislocated World : Feminism

Finders seekers

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.

Lyst : Revelation Brands : Seek

Finger-licking good

News

Finger-licking good

Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.

KFC : E-motional Economy : Visual ASMR

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.

Apple : Mega-systems : Planet Of The Apps

Cannes Lions International Festival of Creativity 2016: Part 2

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

Advertising : Creativity : Digital

Cannes Lions International Festival of Creativity 2016: Part 1

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...

Advertising : Branded Content : Virtual Reality

Emily Forbes: Seenit

Viewpoints

Emily Forbes: Seenit

How brands can use the power of the crowd to find authentic, front-line content.

Seenit : Emily Forbes : Citizen Journalism

Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.

Branded Content : Virtual Reality : Anti-authentic

News

Look and see: Studio creates magazine for optician brand

Barcelona – One look at its cover and onFocus appears to be another indie magazine, but a quick look at the content and it becomes clear: this is n...

Perfect Vision : Branded Content : Barcelona

Dazzling Afterglow: Philips film mesmerises with LED lights

News

Dazzling Afterglow: Philips film mesmerises with LED lights

US – Electronics company Philips is promoting its Ambilight TV technology with a stunning film that plays with colour and light.

Philips TV : Sweetgrass Productions : Fauna Festish

Video king: The magic of collaboration between brands and YouTube

News

Video king: The magic of collaboration between brands and YouTube

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to James Ma...

Youthquake : Online Video : YouTube

News

Brand remix: Clarks given a hip-hop spin

UK – American rapper MF DOOM and British footwear brand Clarks Originals celebrate the launch of the Wallabee DOOM with a hi-hop inspired promoti...

Clarks : Music Video : Branded Content

Cable television show becomes shoppable video

Big Ideas

Cable television show becomes shoppable video

US – The most recent episode of US sitcom Cougar Town turned into 30 minutes of product placement, when the series collaborated with Target to cr...

Shoppable Videos : WireWAX : Convergence Retail

Alexander & James

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...

Luxury : Female Whisky Drinkers : Mixology

Brilliant Britain

Design Directions

Brilliant Britain

From the Pinterest-style layout to the minimal branding and engaging, whimsical feel, everything about Mulberry’s Brilliant Britain micro...

Craft : Made In The UK : Nationalism

Fragrant feeling: Burberry in tune with UK band

News

Fragrant feeling: Burberry in tune with UK band

Fragrant feeling: Burberry in tune with UK band

Fragrance : Merging : Content

News

Take note: Muji apps draw on brand’s design

Take note: Muji apps draw on brand’s design

Muji : App : IPad

Tommy Hilfiger shouts Loud on the airwaves

Big Ideas

Tommy Hilfiger shouts Loud on the airwaves

Tommy Hilfiger shouts Loud on the airwaves

LVMH : Nowness : Branded Content

Listen up: Dutch courage for Radio Heineken

News

Listen up: Dutch courage for Radio Heineken

Listen up: Dutch courage for Radio Heineken

Singapore : Heineken : Branded Content

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