Video king: The magic of collaboration between brands and YouTube

27.06.2014 Youthquake : Online Video : YouTube
James Marks

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to James Marks, an expert in social video entertainment. Marks previously worked at YouTube content creator ChannelFlip, but now works independently, connecting brands to social media stars to co-create campaigns with them.

Discussing the reason that YouTube appeals to so many young people, Marks suggested it was the authenticity of many YouTubers. He said that the only way that brands which collaborate on YouTube can appear genuine is by 'working with people who are authentic, and who have built [the content and a following] for themselves.'

Watch the video above for more on how brands can engage with youth audiences through YouTube collaborations.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more