Finger-licking good

Finger-licking good

Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.

Article/19810 a82 Article/19810 302
ASMR KFC campaign by Wieden+Kennedy, Global

Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.

  • The video is designed to trigger the autonomous sensory meridian response (ASMR), which is characterised by a tingling sensation in response to certain sounds
  • Actor George Hamilton noisily crunches his way through a family-size bucket of fried chicken

The video, which depicts a deliberately breathy Colonel Sanders as he whispers to the camera, is designed to captivate viewers with its mix of immersive video and audio. The Colonel introduces a variety of sonic stimuli including running his fingers through a handkerchief and biting down on chunks of the brand’s Extra Crispy Chicken.

‘Our Extra Crispy Chicken is double breaded and open fried,’ explains Kevin Hochman, chief marketing officer at KFC. ‘It has an amazing, distinctive crunch. We think Extra Crispy Chicken was the perfect choice for the phenomenon of ASMR.’

Created by agency Wieden+Kennedy Portland, the video taps into the tingling sensation felt by people who experience the ASMR phenomenon.

The Big Picture

Digital creatives are drawing on sensory phenomena such as ASMR to develop a new kind of visual fetishism. Read our Visual ASMR microtrend to find out more.

Discover More News
Saint Laurent opens new bookstore and cultural hub in Paris

News

Saint Laurent opens new bookstore and cultural hub in Paris

Fashion house Saint Laurent has opened the doors to a new bookstore and cultural venue in Paris’s 7th arrondissement.
Luxury : Retail : Fashion
TikTok debuts redesigned app for Apple's Vision Pro headset

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.
Technology : Pop-culture & Media : Society
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Society : Pop-culture & Media : Technology
Stat: TikTok’s new report unlocks shoppertainment’s opportunities in APAC

News

Stat: TikTok’s new report unlocks shoppertainment’s opportunities in APAC

TikTok and Accenture’s new The Future of Consumer & Commerce report highlights a burgeoning trend reshaping retail dynamics in Asia-Pacific.
Retail : Pop-culture & Media : Technology
Recrafting Britain’s nostalgia

News

Recrafting Britain’s nostalgia

Lost between having a deep reverence for the monarchy and being a stickler for etiquette, it suffices to say Britain can feel a little stuck in the...
Luxury : Fashion : Design
Diversity drives Britain's fashion scene

News

Diversity drives Britain's fashion scene

Post-Brexit Britain has been battling to find its new identity, but London Fashion Week showcased its greatest strength: the flourishing creativity...
Luxury : Fashion : Design
Doom dressing is still in vogue

News

Doom dressing is still in vogue

This year’s fashion week edition wasn’t all a celebration, with some designers showcasing collections with darker undertones, a theme we explored p...
Luxury : Fashion : Design
Fashion’s financial struggle

News

Fashion’s financial struggle

Due to the ominous presence of the cost-of-living crisis, several brands opted out of staging expensive runway shows.
London Fashion Week : Supriya Lele : Cost-of-Living Crisis
Discover The Future Laboratory’s latest report, New Codes of Luxury in Saudi Arabia

News

Discover The Future Laboratory’s latest report, New Codes of Luxury in Saudi Arabia

Explore The Future Laboratory and Together Group’s New Codes of Luxury in Saudi Arabia report and uncover the key trends shaping luxury locally, wi...
Luxury : Travel & Hospitality : Finance
Dyson unveils B2B only Supersonic r hair dryer

News

Dyson unveils B2B only Supersonic r hair dryer

Consumer tech specialist Dyson has introduced its latest breakthrough, the Supersonic r hair dryer, set to make its debut during the autumn/winter ...
Beauty : Technology : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more