Visual ASMR

Guerlain reveals the sound of craft in new content series

News

Guerlain reveals the sound of craft in new content series

Luxury beauty brand Guerlain is introducing a series of videos using ASMR, placing its long-standing sensory savoir faire in the spotlight.
Luxury : ASMR : Guerlain
LadBible co-launches a social channel for relaxation

News

LadBible co-launches a social channel for relaxation

Relaxing Stuff is a branded social media channel in partnership with mobile network Three.
Media : Youth : Digital
Stockholm uses digital art to combat commuter stress

News

Stockholm uses digital art to combat commuter stress

Outdoor media company Clear Channel has turned the city’s underground transit system into a digital art exhibition.
Wellness : Digital : Society
Ridley Scott’s campaign for Hennessy is a visual odyssey

News

Ridley Scott’s campaign for Hennessy is a visual odyssey

The luxury spirits brand has released a cinematic campaign set in seven sci-fi worlds.
Drinks : Film : Flavour
Breathable branding

News

Breathable branding

Singapore – Machineast has developed an audio-visual project for Uniqlo Singapore focusing on the brand’s AIRism fibre.
Uniqlo : Branding : Singapore
Cracking the market

News

Cracking the market

Seoul – Ritz Crackers has released a new ad that taps into the power of the autonomous sensory meridian response.
ASMR : Advertising : Visual ASMR
More and More: 3D Motion Design

Design Directions

More and More: 3D Motion Design

With a rendered and hyper-real aesthetic, motion design studio More and More uses digital tools to explore the sensory value of computer-generated ...
More And More : Visual ASMR : 3D Motion Design
A growing feeling

Big Ideas

A growing feeling

US – New research from Google Labs shows that South Korea and Finland are leading the way in autonomous sensory meridian response (ASMR) consume...
South Korea : Finland : Google Labs
Aaron Tilley: Still Life Photography

Design Directions

Aaron Tilley: Still Life Photography

With a distinctly minimal yet dramatic style, photographer Aaron Tilley uses food as an abstract still life medium to create scenes that engage and...
Food Photography : Visual ASMR : The Gourmand
Finger-licking good

News

Finger-licking good

Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.
KFC : E-motional Economy : Visual ASMR
Gastronomy Fetish

Micro Trends

Gastronomy Fetish

Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...
Culinary Culture : Sensory : ASMR
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