Uniqlo

Embracing male parenting and catering for multicultural hair

News

Embracing male parenting and catering for multicultural hair

McDonald’s questions defined gender roles, Dizziak caters for ethnically diverse hair types, Uniqlo and Solange blur the line between art and comme...

Retail : Beauty : Wellness

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Breathable branding

News

Breathable branding

Singapore – Machineast has developed an audio-visual project for Uniqlo Singapore focusing on the brand’s AIRism fibre.

Uniqlo : Branding : Singapore

News

Be bra-zen

Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lin...

Uniqlo : Bare-It-All Branding : Lingerie

Modest Wear Market

Markets

Modest Wear Market

The modest wear market is growing, with Muslim influencers, brand collaborations and lifestyle-led thinking all playing a part.

Modest Wear : Muslim : Influencers

Comforting clothing

News

Comforting clothing

Global – Clothing brand Uniqlo’s new global ad campaign focuses on our emotional response to clothes by asking ‘Why do we get dressed?’

Uniqlo : The E-motional Economy : Droga5

Arts ’n’ commerce

News

Arts ’n’ commerce

London – Retailer Uniqlo has announced the relaunch of its global flagship store with a film celebrating contemporary dance in the capital.

Uniqlo : Explorium Retail : Retail Futures

The E-motional Economy

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.

Empathy : Artificial Emotional Intelligence : Mood Manipulation

Preview: Mood Retail

News

Preview: Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.

Mood Retail : Shopping : Browsing

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.

Uniqlo : Mood : Bentley

Retail re-interpreted

News

Retail re-interpreted

Global – Retailer Uniqlo invited four prominent creatives to offer their take on its LifeWear collection in partnership with publisher It’s Nice That.

Uniqlo : New Perspectives : LifeWear

Markets

Halal beauty

Halal cosmetics is a fast-growing market in the beauty industry and is set to become a dominant sector over the coming decade.

Multicultural Beauty : Halal : Beauty

Four-day working

Big Ideas

Four-day working

Japan – Retailer Uniqlo is set to trial a four-day working week in a fifth of its stores.

Uniqlo : Workweek : Working Conditions

Neutral Culture

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...

Neutral Culture : Diversity : LGBT

Trend Tracker

Beyond Retail

Beyond Retail was put to paper (or screen) in 2010, but is more of a constant, continuing study of the future of retail, how consumers are chan...

The Convergence Economy : Retail : Store Of Tomorrow

Micro Trends

Art-to-go

Artists are exploring a new and closer critical engagement with mass-market consumerism, while retailers are forging ties with the international ...

Art : New York : Miami

Uniqlo app lets customers design their own T-shirts

Big Ideas

Uniqlo app lets customers design their own T-shirts

Uniqlo has launched an app that encourages customers to design their own T-shirts via their smartphones.

Uniqlo : UTme : App

Flat Age Society: Retail strategies

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Design Directions

LifeTools

Smart brands have been tapping into Millennial uncertainty by teaching their male consumers Re-con life lessons. Fashion retailer Un...

Uniqlo : HairDo : Lifetools

News

Hairy tale: Uniqlo sites create brand life story

Tokyo – Japanese casual clothing retailer Uniqlo has launched a new microsite, Uniqlo HairDo, which provides GIF guides on matching hairstyles with...

Uniqlo : HairDo : Lifetools

The Luxury Matrix Stage Two: Discernment and Worth

Markets

The Luxury Matrix Stage Two: Discernment and Worth

What we said: ‘At stage two, the customer uses his or her wealth to buy brands, products and services that enable them to articulate higher levels ...

Louis Vuitton : Harrods : Calvin Klein

Chinese fashion brands to watch

Markets

Chinese fashion brands to watch

Beijing – New Emerging Affluents in China shop at domestic fast fashion retailers with global aspirations alongside foreign brands that have expand...

China : Beijing : H&M

On the app-walk

Micro Trends

On the app-walk

Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...

Vine : Tumblr : Fashion Show

Twitter Currency

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

China’s New Emerging Affluents

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...

BMW Mercedes : Migration : Microblogging

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