Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experiential affair. Retail spaces need to engage, inspire and educate in equal measure and provide flexible, inspiring offers, knowledge and one-to-one service that encourage dwell time and increased spending. 

By Alison Farrington née Bishop and Thomas Rees