Flat Age Society: Retail strategies

26 : 02 : 2014 Boomers : Simon Stacey : Household Design

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experiential affair. Retail spaces need to engage, inspire and educate in equal measure and provide flexible, inspiring offers, knowledge and one-to-one service that encourage dwell time and increased spending. 

Flat Age Society: Retail strategies

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