H&M

Brands unite to uplift London’s next-gen creatives

News

Brands unite to uplift London’s next-gen creatives

Ikea and H&M are partnering to launch a meeting place and workplace for designers and makers in London.

Retail : Society : Design

H&M creates a jacket for wearable intimacy

News

H&M creates a jacket for wearable intimacy

The brand’s Wearable Love jacket turns fashion into a medium for emotions.

Fashion : Technology : Wearable Technology

H&M debuts fine scents for all styles

News

H&M debuts fine scents for all styles

In collaboration with renowned perfume house Givaudan, H&M has launched a wardrobe of fragrances offering 25 different scents.

Fashion : Beauty : Fragrance

Fashion Futures 2017: Current Anxieties

Markets

Fashion Futures 2017: Current Anxieties

On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry str...

Fashion : Apparel : Sustainability

Several fashion brands linked to polluting factories

Big Ideas

Several fashion brands linked to polluting factories

Global – Brands including H&M, Zara and ASOS have been named in a new report from the Changing Markets Foundation.

Fashion : Sustainability : Retail

Beauty Futures 2017: Global Market Overview

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.

Beauty : Branding : Wellness

Material innovation

News

Material innovation

Global – H&M Foundation has announced the shortlist for its annual Global Change Award.

H&M : Whole-System Thinking : Material Futures

Fashion’s feminism problem

Viewpoints

Fashion’s feminism problem

The fashion industry’s false appropriation of feminism is trivialising the cause and revealing its own hypocrisy.

Feminism : Dior : Fashion

Global Retail Market 2017: Part 1

Markets

Global Retail Market 2017: Part 1

The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of th...

Machine Learning : Artificial Intelligence : Chatbots

Plus-size Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.

Plus Size : Marketing : Post-body Mindset

News

Fibre futures

Global – H&M has launched the next version of its Garment Collecting initiative with the new Bring It On campaign.

H&M : Crystal Moselle : Garment Collecting Initiative

Modest Wear Market

Markets

Modest Wear Market

The modest wear market is growing, with Muslim influencers, brand collaborations and lifestyle-led thinking all playing a part.

Modest Wear : Muslim : Influencers

Christmas blues

Big Ideas

Christmas blues

UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.

MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts

Kink in the chain

Big Ideas

Kink in the chain

US – Labour abuses are widespread in the fashion industry, according to a new report by KnowTheChain.

Know The Chain : Whole-systems Thinking : The Apparel And Footwear Benchmark

Looking like a lady

News

Looking like a lady

Global – H&M’s new advertising campaign celebrates femininity in all its guises.

The Athena Woman : H&M : She's A Lady

Zero-waste furnishings

News

Zero-waste furnishings

Stockholm – Ikea is using discarded plastic and glass to create products for its 2017 collection.

Whole-system Thinking : Ikea : Sustainability

Dressed by data

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.

Ivyrevel : Stockholm : Artificial Intelligence

Athleisure Market

Markets

Athleisure Market

Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.

Athleisure : Health & Wellbeing : Fitness

Conscious cosmetics

News

Conscious cosmetics

Stockholm – Fast fashion retailer H&M has launched a range of beauty products that communicates its sustainability credentials.

H&M : Conscious Line : Sara Wallander

Global Change Award

Design Directions

Global Change Award

H&M’s non-profit-making Conscious Foundation aims to close the loop for fashion through its Global Change Award.

H&M : H&M Conscious Foundation : Sustainability

The closing loop

News

The closing loop

Sweden – H&M has announced the five finalists of its Global Change Award after launching an open competition to discover the future of closed-loop ...

H&M : Global Change Award : Closed-loop Retail

Preview: Recycling Rebranded

News

Preview: Recycling Rebranded

Brands are creating marketing campaigns that assert their commitment to the fight against waste.

Recycling : H&M : Branding

Recycling Rebranded

Micro Trends

Recycling Rebranded

Fashion retailers are finding ways to negotiate the desire for sustainability by creating a new aesthetic around recycling.

Recycling : Closed-loop : H&M

News

On display

Sweden – Retailer & Other Stories forgoes the digital retouching of models in a campaign marking the launch of its latest lingerie collection.

& Other Stories : For Women : By Women

If LS:N Global made... an ad campaign

News

If LS:N Global made... an ad campaign

London – LS:N Global’s ad campaign would be a hallmark of Anti-authenticity Marketing, with not a buzzword or tired marketing trope in sight.

Anti-authenticity Marketing : Neutral Culture : Peak Real

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