H&M Conscious Beauty collection, Sweden H&M Conscious Beauty collection, Sweden
H&M Conscious Beauty collection, Sweden H&M Conscious Beauty collection, Sweden
H&M Conscious Beauty collection, Sweden H&M Conscious Beauty collection, Sweden
H&M Conscious Beauty collection, Sweden H&M Conscious Beauty collection, Sweden

Conscious cosmetics

15 : 02 : 2016 H&M : Conscious Line : Sara Wallander

Stockholm – Fast fashion retailer H&M has launched a range of beauty products that communicates its sustainability credentials.

  • The Conscious line comprises around 30 body and haircare products
  • The range is designed to complement the brand’s Conscious fashion collection

The line carries the Ecocert seal of approval, which guarantees that 95% of the ingredients used are natural and that at least 10% are sourced from organic farms.

Described as ‘good for people, the planet and your wallet’, the range features lip balms, skincare masks and hair oils, among other items.

‘We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection,’ says Sara Wallander, concept designer at H&M Beauty. ‘We always aim to develop our products to high and responsible standards. With the Conscious range, we have taken this philosophy even further. We are very proud to be able to offer organic beauty to our customers.’ 

The Big Picture

H&M is turning itself around after coming under fire for its poor sustainability record. For more on how brands are adapting to meet the needs of an increasingly aware consumer, read our Whole-system Thinking macrotrend.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more