After whittling 2,700 entrants down to five finalists, the public is being asked to choose the overall winner and the recipient of £227,350 ($331,495, €300,000) of investment, sponsored by H&M. The remainder of the £757,567 ($1.1m, €1m) prize money will be divided among the other four. Finalists include the polyster digester, which uses genetically engineered microbes to convert polyester into a new material, and 100 percent citrus, which uses natural by-products of citrus juice production to create a new textile.
The other finalists are growing textile fibre under water from algae, dissolving textile waste to create a new material, and an online market for textile leftovers for industrial-scale upcycling.
Whichever idea wins the big prize money, all five finalists will be invited to spend a year working with a tailor-made accelerator to see which has a chance of influencing the future of fast fashion.
Building sustainability into your business is now a necessity to avoid ending up in landfill. From Biosynthetics 2.0 to Natural Capitalism, our Whole-system Thinking macrotrend charts the weird and wonderful approaches to dealing with resource scarcity.