Sports

On revolutionises sneaker design with eco-friendly Cloudboom Strike LS

News

On revolutionises sneaker design with eco-friendly Cloudboom Strike LS

Swiss brand On develops innovative new shoe.

Technology : Fashion : Sports

Mongolian Olympic team to don Michel & Amazonka ceremonial uniforms

News

Mongolian Olympic team to don Michel & Amazonka ceremonial uniforms

The Mongolian team participating in the upcoming Paris Olympic Games 2024 will adorn ceremonial uniforms designed by Michel & Amazonka.

Sports : Culture : Fashion

Gen Z in Australia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

News

Peroni Nastro Azzurro 0.0% taps F1 driver Charles Leclerc as first brand ambassador

Peroni Nastro Azzurro 0.0% unveiled a new campaign titled ‘0.0% to 100%’, starring F1 driver Charles Leclerc and offering a glimpse of his life off...

Food & Drink : Advertising & Branding : Sports & Leisure

Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...

Foresight : Foresight Friday : Sports

Louis Vuitton sends football boots down the runway for 2025

News

Louis Vuitton sends football boots down the runway for 2025

Louis Vuitton has found inspiration in the football world for its spring/summer 2025 collection.

Fashion : Football : Louis Vuitton

Christofle serves humour and elegance at French Open

News

Christofle serves humour and elegance at French Open

French silversmith Christofle is injecting humour into its latest campaign to promote a limited-edition collection in partnership with the French O...

Luxury : Sport : Food & Drink

Skims launches star-studded campaign to celebrate WNBA partnership

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.

Sport : Heritage : Fashion

The Louvre museum celebrates the Olympics by hosting fitness classes

News

The Louvre museum celebrates the Olympics by hosting fitness classes

Run in the Louvre is not your average running club. As Paris prepares to host the Olympics, the museum is hosting fitness experiences.

Sport : Wellness : Spaces

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

News

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

Fresh handmade cosmetics company Lush is extending a soothing hand to participants inthe 2024 London Marathon, offering them a much-needed remedy f...

Beauty : Health & Wellness : Society

Nike House of Innovation transformed into breath-focused experience

News

Nike House of Innovation transformed into breath-focused experience

Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’s Holistic Fitne...

Retail : Wellness : Design

The North Face explores identity and belonging in short film with Amira Patel

News

The North Face explores identity and belonging in short film with Amira Patel

The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.

Representation : Sports : Womenhood

Les Mills and Adidas unveil workout rewards programme

News

Les Mills and Adidas unveil workout rewards programme

Fitness platform Les Mills and sportswear giant Adidas are deepening their collaboration with the launch of Move, Earn & Swap, a rewards initiative...

Sports : Youth : Community

Stat: Sporting events are boosting travel among Millennials and Gen Z

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

Sports : Travel Trends : Youth

Miu Miu presents new Women’s Tales short film in China

News

Miu Miu presents new Women’s Tales short film in China

Unveiled in Shanghai in March 2024, Miu Miu’s latest instalment in its Women’s Tales series is I Am the Beauty of Your Beauty, I Am the Fear of You...

Luxury : Miu Miu : Sports & Leisure

Decathlon unveils new branding and campaign

News

Decathlon unveils new branding and campaign

Decathlon, the French sports giant founded in 1976, has undergone a significant brand transformation.

Sports : Design : Wellness

Stat: Asics highlights the state of the gender exercise gap

News

Stat: Asics highlights the state of the gender exercise gap

Sportswear specialist Asics has unveiled the findings of a global study on the gender exercise gap, shedding light on the challenges women face in ...

Sports : Women's Fitness : Mental Wellbeing

Gymshark launches inclusive diffuse sweat headband for textured hair

News

Gymshark launches inclusive diffuse sweat headband for textured hair

In February 2024, fitness apparel specialist Gymshark introduced the Diffuse Sweat Headband, a ground-breaking solution tailored to meet the unique...

Inclusion : Diversity : Sports

Stat: FootballCo explores shifting fan preferences in global football

News

Stat: FootballCo explores shifting fan preferences in global football

New research from FootballCo reveals that a surge in young player-over-club fans is reshaping traditional football landscapes.

Sports : Youth : Entertainment

Sports Tourism Market

Markets

Sports Tourism Market

There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...

Sports : Wellness : Entertainment

Lift Kettlebells create a modular revolution for at-home equipment

News

Lift Kettlebells create a modular revolution for at-home equipment

Fitness enthusiasts should take note of the new Lift Kettlebells, which bring a modular twist to traditional weight training, giving this mundane p...

Sports : Design : Health

Stat: Cost of living crisis hinders physical activity for English adults

News

Stat: Cost of living crisis hinders physical activity for English adults

A January 2024 Sport England report indicates that over 36% of adults in England are struggling to stay active due to the ongoing cost of living cr...

Health : Sports : Cost Of Living

Stat: Women’s elite sports set to hit revenue milestone in 2024

News

Stat: Women’s elite sports set to hit revenue milestone in 2024

Deloitte predicts a ground-breaking revenue increase in women’s elite sports to over £782.9m ($1bn, €911.7m) in 2024, a 300% surge since 2021.

Sports : Leisure : Advertising

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