Inclusion

E45’s new ad campaign celebrates trans women’s transitioning skin

News

E45’s new ad campaign celebrates trans women’s transitioning skin

Skincare brand E45’s latest campaign 'This Is Me. This Is My Space' spotlights the unique skin changes trans people undergo, and earned the Channel...
Inclusion : Skincare : LGBTQ+
Gymshark launches inclusive diffuse sweat headband for textured hair

News

Gymshark launches inclusive diffuse sweat headband for textured hair

In February 2024, fitness apparel specialist Gymshark introduced the Diffuse Sweat Headband, a ground-breaking solution tailored to meet the unique...
Inclusion : Diversity : Sports
Spirits Innovations

Markets

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...
Sustainability : Food & Drink : Technology
The Campaign: Industrial 2.0 by Isamaya Beauty

News

The Campaign: Industrial 2.0 by Isamaya Beauty

In 2023, Isamaya Beauty launched one of the most daring beauty campaigns to date, featuring a BDSM-inspired film starring Julia Fox.
Beauty : Health : Wellness
Accredited Advice

Micro Trends

Accredited Advice

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.
Beauty : Health & Wellness : Technology
DevaCurl introduces dry no-poo dedicated to curly hair

News

DevaCurl introduces dry no-poo dedicated to curly hair

NYC-born brand DevaCurl has announced the launch of its first dry shampoo imagined for curly-haired individuals who don't have the time to shampoo ...
Beauty : Society : Design
WePresent to explore the Black community in the metaverse

News

WePresent to explore the Black community in the metaverse

Black-owned creative agency A Vibe Called Tech has teamed up with WePresent to explore the past, present and future of the Black experience in the ...
Technology : Media & Entertainment : Design
Next-Gen R&D Labs

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.
Beauty : Manufacturing : Science
The Campaign: Divergent Design

News

The Campaign: Divergent Design

In recent years, a heightened awareness of civil health and wellbeing has brought marginalised narratives to the fore. Issues surrounding a lack of...
Beauty : Health : Wellness
Five Innovators Empowering Football Activism

Big Ideas

Five Innovators Empowering Football Activism

With the 2022 FIFA World Cup under way, change-makers are using football as a platform for protest and progress.
Youth : Sports & Leisure : Society
Stat: The global wellness industry is predicted to nearly double by 2025

News

Stat: The global wellness industry is predicted to nearly double by 2025

The GWI conducts global research on the wellness industry and updates the figures every 2–3 years. Its most recent findings value the global wellne...
Health : Wellness : Society
Perimenopause Care-munities Market

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...
Women's Health : Health And Wellness : Society
Women’s Health: India

Markets

Women’s Health: India

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.
Health & Wellness : Society : Womens Futures
We Must Co-create to Decolonise Fashion

Viewpoints

We Must Co-create to Decolonise Fashion

Current sustainability initiatives are failing to decolonise the fashion and textiles industries. How can co-creation pave the way for holistic bet...
Society : Fashion : Sustainability
Why Brand Futures lie in Decolonising Sustainability

Viewpoints

Why Brand Futures lie in Decolonising Sustainability

Moussa Mchangama, co-founder of sustainable and ethical consultancy In Futurum, discusses why sustainable action must be approached from a global, ...
Sustainability : Lifestyle : Fashion
Halal Beauty Market

Markets

Halal Beauty Market

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...
Beauty : Wellness : Cosmetics
Are we heading for a post-demographic future?

Viewpoints

Are we heading for a post-demographic future?

Generational terms such as Baby Boomer and Millennial have shaped the way we conduct research. But are they helping to predict the future – or hold...
Youth : Marketing : Generation Z
Neo-collectivism

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society : Retail : Workplace
We must act collectively in times of conflict

Viewpoints

We must act collectively in times of conflict

The war in Ukraine is spotlighting humans’ innate collective behaviour and care in action – an approach that will be vital in a future when war, pa...
Neo-collectivism : Civic Brands : Society
Building a legacy of Liberation at The Future Laboratory

Viewpoints

Building a legacy of Liberation at The Future Laboratory

D&I coach Fox Al Rajim traces the company’s D&I journey so far, and how partnering with educational organisations like The Other Box has empowered ...
Workplace : The Future Laboratory : The Other Box
How can hotels become community-centric?

Viewpoints

How can hotels become community-centric?

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped by community...
Hospitality : Travel : Leisure
Salon Confidantes

Micro Trends

Salon Confidantes

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon s...
Beauty : Wellness : Community
Affirmative Avatars Market

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...
Gaming : Avatars : Web3
Humanity Hospitality

Micro Trends

Humanity Hospitality

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.
Travel : Hospitality : Hotel
How New-Generation Indigenous Restaurants are Decolonising Cuisine

Big Ideas

How New-Generation Indigenous Restaurants are Decolonising Cuisine

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the food sector’s ...
Food : Travel & Hospitality : Drink
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