Signals

With over 400 delegates from 50 countries in attendance, some companies chose to use the Global Wellness Summit (GWS) stage as a launch pad, announcing new products, services and business ventures. One of the key launches came from British media studio BBC StoryWorks, which unveiled its latest content series, In Pursuit of Wellness. Described by one reviewer as an ‘open university of holistic consciousness’, the series explores the multi-faceted wellness industry through a selection of films and articles, all of which follow authentic characters in real-life scenarios experimenting with modern wellness techniques and tools.

Digital brands were also claiming the limelight. Timeshifter, a leader in circadian technology and best known for its Jet Lag and Shift Work apps, announced a new venture, My Circadian Day. Launching for guests at Six Senses resorts this year and to the public in 2023, the new iteration provides people with a personalised daily plan based on their unique circadian biology. It advises when they should prioritise and avoid light, what types of food to eat and when, when to exercise and at what intensity level, and when to use caffeine and when to avoid it. Elsewhere, Alike Health is using digital technology to connect people to those who are experiencing a similar medical journey. Users can compare conditions, medications, procedures and offer advice, hacks and suggestions for treatments.

The food-as-medicine movement, an often-quieter branch of wellness, was on display this year at GWS. Dan Buettner, American best-selling author and National Geographic Fellow, took the audience through his latest research into Blue Zones, the global hotspots where people live the longest and healthiest lives, including Sardinia in Italy and Nicoya in Costa Rica. He also talked about his latest cookbook and challenge plan, as well as announcing its first flagship location which offers longevity medicine based on his Blue Zone research.

The GWI conducts global research on the wellness industry and updates the figures every 2–3 years. Its most recent findings value the global wellness economy at £3.8 trillion ($4.4 trillion, €4.4 trillion), but the figure is predicted to reach £6.1 trillion ($7 trillion, €6.9 trillion) by 2025, nearly doubling in size (source: Global Wellness Institute).

Despite the size of the wellness economy, there are still health disparities between different countries and regions. Among the £3.8 trillion ($4.4 trillion, €4.4 trillion) of spending in 2020, 68% was concentrated in the countries designated as ‘high-income’ by the World Bank, 26% in ‘upper-middle-income countries’, and only 6% in ‘lower-middle’ and ‘low-income’ countries. According to the Global Wellness Institute’s Defining Wellness Policy report, there is a strong positive correlation between wellness spending (measured by wellness economy per capita) and consumer wealth (measured by GDP per capita).

In addition to the evident health gap, the organisation also suggests that economic inequity is slowing progress towards a healthier world. Some 74% of all deaths globally are a result of non-communicable diseases (NCDs), which are considered preventable (source: World Health Organization). Despite this, GWI estimates that only about 4% of annual global health expenditure is on prevention, risk reduction and public health.