Leisure

Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.

Sport : Heritage : Fashion

Skiing’s New Frontiers

Big Ideas

Skiing’s New Frontiers

Amid shifting snowfall patterns, the next generation of global ski destinations is emerging in unexpected locations, challenging traditional alpine...

Skiing : Climate Crisis : Travel

Future Forecast 2024: Health & Wellness

Micro Trends

Future Forecast 2024: Health & Wellness

The sector will benefit from accelerating innovations in sleep enhancement, nutrition and wellbeing in the hope of achieving longer and healthier l...

Health : Wellness : Future Forecast

Stat: Women’s elite sports set to hit revenue milestone in 2024

News

Stat: Women’s elite sports set to hit revenue milestone in 2024

Deloitte predicts a ground-breaking revenue increase in women’s elite sports to over £782.9m ($1bn, €911.7m) in 2024, a 300% surge since 2021.

Sports : Leisure : Advertising

Ikea unveils collection of home fitness and wellness essentials

News

Ikea unveils collection of home fitness and wellness essentials

Ikea is stepping into the home fitness arena with the launch of Dajlien, a limited-edition collection set to hit markets in January 2024.

Sports : Leisure : Design

DS & Durga develops tennis-scented fragrance

News

DS & Durga develops tennis-scented fragrance

Tapping into the ever-growing racquet culture, fragrance brand DS & Durga has introduced a new scent taking inspiration from the tennis courts.

Beauty : Sports : Leisure

Leisurewear’s Circular Future

Viewpoints

Leisurewear’s Circular Future

Jun Kamei, founder and CEO of UK-based Amphico, on how material innovation will accelerate the leisure sector’s move to a sustainable future.

Leisure : Sustainability : Materials

Tom Brady redesigns health and wellness programmes of US schools

News

Tom Brady redesigns health and wellness programmes of US schools

Super Bowl champion Tom Brady’s TB12 Foundation has teamed up with American schools to help young people develop healthier daily habits.

Health & Wellness : Youth : Leisure

MDW: Cleaf remixes materials for future nightclubs

News

MDW: Cleaf remixes materials for future nightclubs

Interior specialist Cleaf has collaborated with Campos Costa Arquitetos on Cleaf Club, a project intended to emphasise the importance of clubs as e...

Youth : Leisure : Hospitality

Psychophysical Identities

Micro Trends

Psychophysical Identities

A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.

Design : Culture : Branding

Poolsuite is crowdfunding a luxury manor

News

Poolsuite is crowdfunding a luxury manor

Poolsuite, the team behind summer-themed radio station Poolsuite FM, is further merging the worlds of Web3 and leisure by launching a Manor DAO.

Media : Travel & Hospitality : Finance

Jack Wolfskin promotes eco-activism through tv

News

Jack Wolfskin promotes eco-activism through tv

Outerwear brand Jack Wolfskin is joining eco-activist streaming service WaterBear as a founding partner.

Media : Technology : Sustainability

How can hotels become community-centric?

Viewpoints

How can hotels become community-centric?

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped by community...

Hospitality : Travel : Leisure

New Balance celebrates every reason for a run

News

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.

Sport : Leisure : Advertising

Five Brands Elevating the Outdoor Leisure Market

Big Ideas

Five Brands Elevating the Outdoor Leisure Market

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes that better su...

Travel : Leisure : Fashion

What Will 2022 Hold for Travel?

Big Ideas

What Will 2022 Hold for Travel?

From the return of China’s tourism economy to decarbonising the industry, experts made key predictions for 2022 at this year’s World Travel Market ...

Travel : Hospitality : Sustainability

Emerging Youth: Saudi Arabia

Markets

Emerging Youth: Saudi Arabia

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...

Youth : Society : Fashion

Dayuse repositions downtime on demand

News

Dayuse repositions downtime on demand

The daytime hotel booking site is reframing associations with its services, through a vibrant redesign that posits pleasure and hedonism over funct...

Travel & Hospitality : Design : Advertising & Branding

Can hotels become the towns of the future?

Viewpoints

Can hotels become the towns of the future?

By providing a blueprint for future living, Tara Medina and Andrés Saavedra, co-founders of

Travel : Workplace : Hospitality

Eddie Bauer’s video series celebrates outdoor identities

News

Eddie Bauer’s video series celebrates outdoor identities

Eddie Bauer, the outdoor clothing company, is expanding its reach through a series of films that explore diverse identities and outdoor exploration...

Fashion : Health & Wellness : Sports & Leisure

How to target next-generation leisure-seekers

Viewpoints

How to target next-generation leisure-seekers

Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature, design and inclu...

Travel : Tourism : Leisure

Athletic Tourism Market

Markets

Athletic Tourism Market

Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the heart of thei...

Travel : Hospitality : Hotel

The patriotic future of Chinese travel

Big Ideas

The patriotic future of Chinese travel

Closed to tourists until 2022, domestic travel is an important engine of growth for China, where travellers are raring to rediscover their vast hom...

Travel : China : Tourism

Retailers must think beyond the category to compete

Viewpoints

Retailers must think beyond the category to compete

It’s no longer enough to offer local events at flagship stores – now, retail must take inspiration from other sectors entirely, from galleries to s...

Retail : Customer Experience : Leisure

Gen Z Hangout Market

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...

Youth : Gen Z : Generation Z

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