Skiing

Stat: Skiing regions set to see a severe drop in snow days by 2100

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Stat: Skiing regions set to see a severe drop in snow days by 2100

Across the globe, 20% of skiing areas could lose 50–100% of their snow cover days and 13% face losing all annual snow cover by 2071–2100, according...
Sustainability : Travel & Hospitality : Society
Skiing’s New Frontiers

Big Ideas

Skiing’s New Frontiers

Amid shifting snowfall patterns, the next generation of global ski destinations is emerging in unexpected locations, challenging traditional alpine...
Skiing : Climate Crisis : Travel
Five Luxury Leisure Pop-Ups

Big Ideas

Five Luxury Leisure Pop-Ups

As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are di...
Luxury : Travel & Hospitality : Retail
Balenciaga launches mini-game to promote ski collection

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Balenciaga launches mini-game to promote ski collection

To celebrate the brand’s first skiwear collection, released in November 2023, luxury fashion house Balenciaga has launched a mini-game in which pla...
Luxury : Gaming : Fashion
Stat: Domestic skiing soars among Chinese staycationers

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Stat: Domestic skiing soars among Chinese staycationers

Chinese tourists are embracing skiing activities and holidays in 2021, in lieu of international travel.
Statistic : Travel : Stat
This ski pass saves a melting glacier

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This ski pass saves a melting glacier

Creative agency Serviceplan X and LAAX ski resort are working to delay the effects of climate change with the latest activation designed to protect...
Travel & Hospitality : Campaign : Climate Change
Social simulators

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Social simulators

Beijing – Architecture and interior design firm Powerhouse Company has developed inSports, a skiing and sports experience centre that includes vir...
InSports : Powerhouse Company : Beijing
Would you like the future with that?

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Would you like the future with that?

Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.
McDonald's : Happy Goggles : Virtual Reality
Oakley moves into technology with smart goggles

Big Ideas

Oakley moves into technology with smart goggles

Oakley moves into technology with smart goggles
Oakley : Goggles : Skiing
Hotels capitalise as Chinese hit the ski slopes

Big Ideas

Hotels capitalise as Chinese hit the ski slopes

Hotels capitalise as Chinese hit the ski slopes
China : Sheraton : Starwood Hotels And Resorts
Look Out post: Café resorts to local experience

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Look Out post: Café resorts to local experience

Look Out post: Café resorts to local experience
Japan : Skiing : Design Spirits
Ski resorts at new peak of popularity in China

Big Ideas

Ski resorts at new peak of popularity in China

Ski resorts at new peak of popularity in China
China : Ski : Skiing
The best of 2010: The top three Sport & Leisure Seeds of the year

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The best of 2010: The top three Sport & Leisure Seeds of the year

The best of 2010: The top three Sport & Leisure Seeds of the year
Rapha : Stockholm : Cycling
Mountain pass: Tracking skiers on the slopes

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Mountain pass: Tracking skiers on the slopes

Mountain pass: Tracking skiers on the slopes
Tracking : Colorado : Skiing
Prime cut: McDonald's launches a seven-episode advert

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Prime cut: McDonald's launches a seven-episode advert

Prime cut: McDonald’s launches a seven-episode advert
Advertising : Skiing : Films
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