McDonald's

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

News

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.

Food : Advertising : Nostalgia

Stat: Fast food is becoming a luxury for cost-conscious Americans

News

Stat: Fast food is becoming a luxury for cost-conscious Americans

A recent study conducted by Lending Tree reveals that Americans are increasingly viewing fast food as a luxury due to inflation-driven price hikes ...

Food & Drink : Fast Food : Cost Of Living

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink

Palace Skateboards joins forces with McDonald’s on cinematic universe

News

Palace Skateboards joins forces with McDonald’s on cinematic universe

British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’...

Food & Drink : Fashion : Mcdonadls

Fast food giants come together for charitable causes

News

Fast food giants come together for charitable causes

Fast food giants McDonald's and Burger King are setting aside competition and joining forces for a worthy cause.

Food & Drink : Advertising : Media & Entertainment

McDonald’s serves up a net-zero restaurant

News

McDonald’s serves up a net-zero restaurant

Fast food chain McDonald’s has opened a carbon-neutral restaurant at Disney World in Florida.

Food : Drinks : McDonald's

Viewpoints

Why can’t we move past bookmark brand campaigns?

On International Women’s Day some brands favoured opportunist campaigns over structural change.

Branding : Female Futures : Food

Fuss-free coffee

News

Fuss-free coffee

UK – McDonald’s has launched a new campaign with an amusing take on hipster café culture.

McDonald's : Anti-Authenticity Marketing : Coffee

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.

Pokemon Go : Advertising : Gaming

SXSW Interactive 2016 Review: Part 2

Big Ideas

SXSW Interactive 2016 Review: Part 2

Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.

Gen Z : SXSW : SXSW Interactive

Touché Burger King

News

Touché Burger King

France – When McDonald’s attacked Burger King in its latest French commercial, the fast food rival fought back.

Burger King : McDonald's : France

Would you like the future with that?

News

Would you like the future with that?

Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.

McDonald's : Happy Goggles : Virtual Reality

Please be seated

Big Ideas

Please be seated

Sweden – McDonald’s has teamed up with restaurant-booking app Bookatable to offer customers a more refined dining experience.

McDonald's : Bookatable : Jeff Jackett

Anti-authenticity Marketing

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...

Beyond Borders : Authenticity : Heritage

LDF Network Evening 2015: Daniela Walker

News

LDF Network Evening 2015: Daniela Walker

London – It’s okay for brands to be themselves, says Daniela Walker, LS:N Global senior journalist and author of our macrotrend Anti-authenticity M...

Advertising : Marketing Campaigns : Heritage

Big Ideas

A promise kept

Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.

United Nations : World Food Programme : McDonald's

Beefy peace proposal

News

Beefy peace proposal

US – Burger King has called on McDonald’s to join forces for this year’s International Day of Peace.

Burger King : McWhopper : International Day Of Peace

Markets

Cannabusiness

Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the c...

Cannabis : Rebranding : Silicon Valley

High-low Dining

Micro Trends

High-low Dining

High-end chefs are lending their palates and demand for quality to fast food options, while fast food chains are looking to elevate their offers. T...

Fast Food : Starbucks : Loco'l

News

Breakfast wars

US – In a preview of this week’s Innovate, we look at Taco Bell’s Breakfast Defectors campaign.

Taco Bell : Breakfast Defectors : Innovate

Breakfast Defectors

Design Directions

Breakfast Defectors

Using sameness as a starting point for inspiration, advertising agency Deutsch Los Angeles has imagined a dystopian world in which its client, Taco...

Taco Bell : Chasm Culture : Faction Marketing

Breakfast battle

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.

McDonald's : Taco Bell : Brandalism

The Future of Books

Markets

The Future of Books

The physical book is back, and younger readers are keeping it alive.

Books : Penguin : Barnes And Noble

Rail against routine

News

Rail against routine

US – Taco Bell is raising a call to arms against fast food routine in a new Orwellian advert that paints McDonald’s as a police state.

Taco Bell : Breakfast Defectors : Deutsch

SXSell: How to make it at South by Southwest

Viewpoints

SXSell: How to make it at South by Southwest

To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.

SXSW : Delta : McDonald's

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