Burger King

MAD//Fest 2024 daily recap: Be bold, not beige

News

MAD//Fest 2024 daily recap: Be bold, not beige

East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including To...

Advertising & Branding : MAD Fest : MAD Festival

Fast food giants come together for charitable causes

News

Fast food giants come together for charitable causes

Fast food giants McDonald's and Burger King are setting aside competition and joining forces for a worthy cause.

Food & Drink : Advertising : Media & Entertainment

Covid-19: Burger King encourages customers to make home-made Whoppers

News

Covid-19: Burger King encourages customers to make home-made Whoppers

Burger King France has released a campaign in response to the advertising challenges presented by Covid-19.

Food : Advertising : Ingredients

Realness reigns with Burger King’s mouldy Whopper

News

Realness reigns with Burger King’s mouldy Whopper

Burger King has launched a shock-factor campaign to shed light on the removal of artificial preservatives in its products.

Food : Drinks : Health

Burger King uses AR to troll its rivals

News

Burger King uses AR to troll its rivals

By pointing their phone at the ads of Burger King competitors and engulfing the billboards in virtual flames, consumers get a free meal.

Food : Advertising : Loyalty

Burger King uses geofencing to poach McDonald’s customers

News

Burger King uses geofencing to poach McDonald’s customers

The fast food chain found success when it offered one-cent Whopper burgers to those in the proximity of a McDonald’s.

Food : Marketing : Backlash Brands

Morality Recoded

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Markets

Loyalty Market

As consumers become less loyal, brands are looking to personalisation, cryptocurrencies and mobile-based initiatives in an effort to redefine custo...

Retail : Digital : Technology

Micro Trends

Crypto-loyalty

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, w...

Retail : Digital : Finance

How can smaller brands enter the home assistant market?

News

How can smaller brands enter the home assistant market?

Global – As such devices become more common, brands are exploring ways to reach new markets and demographics.

Technology : Digital : Advertising

News

Burger talk

US – Burger King’s latest advert was designed to fool your Google Home device.

Burger King : Smart Homes : Neo-Kinship

Touché Burger King

News

Touché Burger King

France – When McDonald’s attacked Burger King in its latest French commercial, the fast food rival fought back.

Burger King : McDonald's : France

Big Ideas

A promise kept

Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.

United Nations : World Food Programme : McDonald's

Beefy peace proposal

News

Beefy peace proposal

US – Burger King has called on McDonald’s to join forces for this year’s International Day of Peace.

Burger King : McWhopper : International Day Of Peace

Taco Bell aims to get personal with new mobile payment and ordering app

Big Ideas

Taco Bell aims to get personal with new mobile payment and ordering app

Taco Bell has introduced its own mobile payment and ordering app that enables customers to order and pay via mobile before collecting in-store.

Taco Bell : Apps : Mobile Orders

Have it your way: Fast food gets personal

Viewpoints

Have it your way: Fast food gets personal

McDonald’s and other fast food brands are ramping up their collaborative credentials, but will it be enough to tempt the Millennial generation?

Millennial : Fast Food : McDonald's

Twitter Currency

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Burger King unveils Whopping taste of nostalgia

Big Ideas

Burger King unveils Whopping taste of nostalgia

Burger King unveils Whopping taste of nostalgia

Burger King : Whopper : Original

Fast food chains help to count the calories

Big Ideas

Fast food chains help to count the calories

Fast food chains help to count the calories

Dieting : Calorie Counter : Wimpy

Loyalty apps: helping to make life easier

Big Ideas

Loyalty apps: helping to make life easier

Loyalty apps: helping to make life easier

Loyalty Apps : Loyalty : LooptStar

Smile and wave: Diners see themselves on burger wrapper

News

Smile and wave: Diners see themselves on burger wrapper

Smile and wave: Diners see themselves on burger wrapper

Advertising : Brazil : Personalisation

Whopper 2.0: Augmented reality brings BK banner to life

News

Whopper 2.0: Augmented reality brings BK banner to life

Whopper 2.0: Augmented reality brings BK banner to life

Florida : Burger King : Just Nots

New social media landscapes

Markets

New social media landscapes

Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...

Social Media : JupiterResearch : Digital Divide

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