Backlash Brands

Maximum Effort’s satirical take on sugar marketing

News

Maximum Effort’s satirical take on sugar marketing

Ryan Reynolds’ quick-witted ad agency has rolled out a comedic campaign for sugar-free biscuit brand HighKey.

Food : Food And Drink : Sugar

Pornhub wants to make sustainability sexy

News

Pornhub wants to make sustainability sexy

Pornhub is encouraging consumers to adopt more sustainable behaviour through its new Sexstainable campaign.

Advertising : Media And Entertainment : Technology

Greener marketing for the Transformative Twenties

Viewpoints

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...

Society : Advertising : Post-pharmacy Brands

Fortnite’s aggro-tising fights the App Store monopoly

News

Fortnite’s aggro-tising fights the App Store monopoly

#FreeFortnite is a new social media campaign from Epic Games highlighting how Apple is blocking iOS users from installing and updating season four ...

Technology : Media And Entertainment : Advertising

News

Sex care brand Dame wants to derail sexism

The brand is suing the New York subway for double standards when it comes to advertising sex products for women.

Wellness : Sex : Advertising

Burger King’s new meals aren’t just for when you’re happy

News

Burger King’s new meals aren’t just for when you’re happy

The fast food chain has released a series of meals with the intention of raising awareness that no one is happy all the time.

Advertising : Food : Wellness

Burger King uses AR to troll its rivals

News

Burger King uses AR to troll its rivals

By pointing their phone at the ads of Burger King competitors and engulfing the billboards in virtual flames, consumers get a free meal.

Food : Advertising : Loyalty

Burger King uses geofencing to poach McDonald’s customers

News

Burger King uses geofencing to poach McDonald’s customers

The fast food chain found success when it offered one-cent Whopper burgers to those in the proximity of a McDonald’s.

Food : Marketing : Backlash Brands

Celinununu’s kidswear frees children from gender binaries

News

Celinununu’s kidswear frees children from gender binaries

The singer stars as herself in a tongue-in-cheek campaign to accompany the launch of her new childrenswear brand Celinununu.

Fashion : Youth : Gender Neutral

Phones are good, according to Three’s latest ad

News

Phones are good, according to Three’s latest ad

The mobile phone network has launched a new campaign that imagines how mobile phones could have changed history for the better.

Technology : Health : Backlash Brands

Amnesty targets Generation Z in new campaign

News

Amnesty targets Generation Z in new campaign

UK – Short animation film calls for the support of human rights by ridiculing the ‘snowflake generation’.

Advertising : Digital : Media

Yoplait targets mothers with a message of empowerment

News

Yoplait targets mothers with a message of empowerment

US – The yoghurt brand’s latest campaign advises women to ignore negative comments about their approach to parenting.

Food : Advertising : Marketing

Big Ideas

Educating Utah

Utah – Porn site xHamster is rerouting web traffic to sex education videos in response to recent state legislation.

Civic Brands : Education : Porn

Autumn/winter 2017 Fashion Innovation

Big Ideas

Autumn/winter 2017 Fashion Innovation

In the politically charged and consumer-facing autumn/winter 2017 season not just designers, but also the industry as a whole, are moving towards a...

Fashion Week : Dislocated World : Backlash Brands

News

The equal half

Global – Benetton has rolled out its United By Half campaign globally on International Women’s Day.

Benetton : Backlash Brands : Advertising

Nothing but the truth

News

Nothing but the truth

US – The New York Times’ first tv ad in seven years urges consumers and institutions alike to never give up the search for the truth.

Backlash Brands : Oscars : The New York Times

Self-reflection

News

Self-reflection

US – Inspired by today’s era of post-truth politics, The Atlantic has launched a campaign that invites people to challenge their assumptions.

The Atlantic : Backlash Brands : Journalism

Extreme funding

Big Ideas

Extreme funding

Global – Brands are facing a backlash as a result of online adverts appearing alongside terrorist, extremist and pornographic content.

The Times : Backlash Brands : Advertising

Super Bowl LI: The ads

News

Super Bowl LI: The ads

US – Advertisers at Super Bowl LI demonstrated a Backlash Brands approach to the current political climate, tackling themes of inequality and ...

Super Bowl LI : Backlash Brands : Commercials

Travel ban backlash

Big Ideas

Travel ban backlash

US – Brands are taking a stand against US President Donald Trump’s travel ban.

The Dislocated World : Backlash Brands : Starbucks

Return to power

News

Return to power

US – Disgraced Olympic swimmer Ryan Lochte stars in a tongue-in-cheek campaign by PowerBar.

Backlash Brands : Power Bar : Clean Whey Protein Bar

News

Text message

Global – Nike’s latest campaign ditches the visual virtuosity in favour of a text-only attack on screen addiction.

Nike : Screen Addiction : Running

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?

Brandstanding : Backlash Brands : Ben & Jerry's

A digital death

Big Ideas

A digital death

US – Google has re-activated the accounts of consumers who contravened its terms of sale on Pixel phones.

Google : Backlash Brands : Pixel Mobile

A ton of bricks

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.

Lego : Brandstanding : Stop Funding Hate

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