Running

Nike struggles to retain market share amid competition from challenger brands

News

Nike struggles to retain market share amid competition from challenger brands

Nike is bracing itself for a further revenue slump in 2025, as it faces intensifying competition from brands such as On and Hoka.

Retail : Sports & Leisure : Finance

REI Co-op expands Opt Outside initiative with free summer events

News

REI Co-op expands Opt Outside initiative with free summer events

Specialist outdoor retailer REI Co-op is reinforcing its Opt Outside commitment by offering more than 300 free classes and day tours nationwide on ...

Sports & Leisure : Retail : Health & Wellness

Strava launches new initiatives to boost female participation in sports

News

Strava launches new initiatives to boost female participation in sports

Strava, a fitness app, is intensifying its efforts to promote female participation in sports through a series of new features.

Running : Womenhood : Sport

The Louvre museum celebrates the Olympics by hosting fitness classes

News

The Louvre museum celebrates the Olympics by hosting fitness classes

Run in the Louvre is not your average running club. As Paris prepares to host the Olympics, the museum is hosting fitness experiences.

Sport : Wellness : Spaces

Adidas’ new ad highlights how unsafe women feel on a run

News

Adidas’ new ad highlights how unsafe women feel on a run

A recent survey by Adidas has found that 51% of women are afraid of being physically attacked when they go for a run compared to 28% of men.

Sports & Leisure : Society : Health & Wellness

On’s new sneakers repurpose CO2

News

On’s new sneakers repurpose CO2

Performance sportswear brand On has launched Cloudprime, the first trainer featuring a primary raw material derived from CO2.

Fashion : Sustainability : Sports

News

Sports Direct guides runners through Ramadan

The sports retailer is hosting a podcast series to support Muslim runners who are fasting during the holy month of Ramadan.

Media And Entertainment : Health And Wellness : Running

The Kenyan store growing community – not profits

News

The Kenyan store growing community – not profits

Parisian sports company Distance is paying homage to East Africa's rich running heritage with its latest retail location in Iten, a town in Kenya t...

Retail : Design : Architecture

A hyper-inclusive overhaul for Adidas sports bras

News

A hyper-inclusive overhaul for Adidas sports bras

Adidas has re-engineered its entire sports bra portfolio to cater for the needs of active women after conducting research that revealed that 90% of...

Sports & Leisure : Design : Health & Wellness

New Balance celebrates every reason for a run

News

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.

Sport : Leisure : Advertising

ASICS re-packages footwear to promote wellbeing

News

ASICS re-packages footwear to promote wellbeing

ASICS is ramping up its efforts to encourage exercise with a medicinal packaging concept that promotes the Japanese company’s Movement for Mind pro...

Health & Wellness : Advertising & Branding : Sports & Leisure

Running Stories adapt to your physical surroundings

News

Running Stories adapt to your physical surroundings

Running Stories, created by agency BBH Singapore, is a new data-led fitness and audio app that combines training advice with entertainment.

Media : Technology : Health

News

Adidas re-invents footwear with tech-driven textiles

The sports brand has unveiled Strung, a new textile and manufacturing process that uses data and robotics to change how footwear is created.

Retail : Technology : Fashion

This record captures mind-altering sensations

News

This record captures mind-altering sensations

Sportswear brand Satisfy is capturing the sensations of meditative practices in its new vinyl album launch.

Health And Wellness : Sports Apparel : Running

Focused fitness classes

Big Ideas

Focused fitness classes

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving technique and skill.

Wellness : Fitness : Conscious Deceleration

Precision Running

Micro Trends

Precision Running

As consumers look for ways to engage their body and mind beyond the yoga mat, brands are re-evaluating the function of running as a holistic wellbe...

Running : Fitness : Health And Wellness

News

Urban running

Tokyo – The Green Light Run gamified marathon experience has helped runners to navigate the city.

Adidas : Tokyo : Run Stations

News

Text message

Global – Nike’s latest campaign ditches the visual virtuosity in favour of a text-only attack on screen addiction.

Nike : Screen Addiction : Running

Fit for check-in

Big Ideas

Fit for check-in

New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.

Hotels : New York : Fitness

New Sport Heroes

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.

Wieden + Kennedy Portland : Advertising : Marketing

Optimised running

News

Optimised running

Germany – Adidas has launched Futurecraft, a custom performance trainer that features 3D-printed soles.

Adidas : Perspiration Power : Optimised Self

Micro Trends

Run Stations

Tokyo’s running stations are evolving beyond basic shower and locker rooms as brands respond to the Body Temples desire for convivial fitness.

Tokyo : Body Temples : Community Retail

Preview: Perspiration Power

News

Preview: Perspiration Power

Global – This week’s microtrend looks at fitness brands helping customers to push their limits.

Motivation : Marketing : Fitness

Perspiration Power

Micro Trends

Perspiration Power

Fitness brands are going one step further to help customers push their limits, discover new places and even earn them money with every push-up.

Motivation : Marketing : Fitness

Big Ideas

On the run

Stockholm, Sweden – Spotify has announced the launch of Running, a new feature that regulates music based on a listener’s movements.

Sweden : Spotify : Running

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